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AML compliance is taking hours your team does not have. LandmarkAgent cuts identity checks and anti-money laundering to minutes -- without the paper.

LandmarkAgent is the UK's leading client onboarding and AML compliance platform for estate agents. Built by Landmark Information Group, LandmarkAgent combines instant electronic ID verification, biometric facial recognition, beneficial ownership checks, Land Registry integration and upfront property data -- all from a single platform that connects directly to your CRM.

AML
Instant AML checks
Electronic ID and biometric verification
LR
Land Registry linked
OC2, beneficial ownership in-platform
Data
Upfront property data
Key information before instruction
24
24 Kerfuffle reviews
4.8 star average
The AML compliance problem

HMRC is increasing inspections of estate agents. Being compliant on paper is not enough -- you need to demonstrate it.

Anti-money laundering obligations for UK estate agents have tightened significantly. HMRC inspections now focus on whether agents can demonstrate how their AML processes work in practice -- risk assessments, due diligence, record keeping -- not just whether processes exist. Agents who cannot evidence their compliance are at risk of enforcement action.

"We are still doing AML checks manually with paper copies of passports."

Manual ID verification creates liability in two directions. First, paper copies of documents are not the gold standard for identity verification. Second, a file of photocopied passports is not an audit-ready compliance record that satisfies HMRC's requirements for electronic identity verification and risk assessment documentation.

"Our AML records are spread across email, a shared drive and paper files."

Dispersed compliance records mean your MLRO cannot produce a complete picture of your AML programme on demand. When HMRC inspects, they expect a structured, searchable record of every check, every decision and every risk assessment -- not a folder search.

"We are not sure whether our beneficial ownership checks are complete."

Beneficial ownership verification -- confirming who ultimately controls the company purchasing a property -- is a specific AML requirement. Without Land Registry integration and a structured workflow, beneficial ownership checks are often incomplete or inconsistently applied across your team.

"We have three different staff members doing AML checks differently."

Inconsistent AML procedures across your team are a compliance liability. When one negotiator conducts thorough electronic checks and another relies on photocopied documents, your overall AML programme is only as strong as its weakest application.

What LandmarkAgent does

Six AML and compliance capabilities in a single platform built for estate agents.

LandmarkAgent centralises client onboarding, identity verification, beneficial ownership checks and upfront property data -- removing the need for multiple systems and manual record-keeping.

1

Instant electronic ID verification

LandmarkAgent verifies client identity electronically in minutes. Electronic checks against credit bureau data, biometric facial recognition from a smartphone selfie and document verification are all available without your client needing to attend your office.

2

Biometric facial recognition

For higher-risk transactions or clients presenting fewer traditional ID documents, LandmarkAgent's biometric facial recognition links a live selfie to the document being presented -- providing a higher level of identity assurance than photocopied documents.

3

Beneficial ownership checks

LandmarkAgent integrates with Companies House and Land Registry to confirm beneficial ownership of purchasing entities. The check is completed in-platform and the result is logged against the transaction record -- no separate system or manual verification required.

4

Land Registry integration

Access Land Registry title information, OC2 requests and title plans directly within LandmarkAgent. Key property data that agents need before instruction is available in the same platform as the AML check -- removing the need to switch between systems.

5

Risk assessment and HMRC-ready records

LandmarkAgent structures your AML records to demonstrate your risk assessment methodology, the due diligence applied to each client, and the decisions made. Records are audit-ready for HMRC inspection without manual preparation.

6

Upfront property searches and material information

LandmarkAgent provides access to property searches and upfront material information data early in the transaction. Agents using upfront data reduce fall-through rates and give conveyancers a faster start -- with the data already gathered at instruction.

Your agency's AML workflow with LandmarkAgent

From client introduction to compliant AML record in five steps -- without the paperwork.

LandmarkAgent replaces your existing AML workflow with a structured, electronic, auditable process your whole team follows consistently.

1

Client details entered at instruction

When your team takes an instruction, client details are entered into LandmarkAgent. The platform prepopulates from your CRM if integrated, removing duplicate data entry.

2

Electronic ID check runs automatically

LandmarkAgent runs an electronic identity check against the client's details and prompts for additional verification if required. Biometric facial recognition can be requested remotely -- the client receives a link and completes the check from their smartphone.

3

Beneficial ownership confirmed

For corporate buyers or complex ownership structures, LandmarkAgent pulls beneficial ownership data from Companies House and Land Registry and presents it against the transaction record. Your MLRO reviews and signs off.

4

Risk assessment documented

LandmarkAgent records the risk category applied to the client, the due diligence conducted and the rationale for any enhanced or simplified CDD. The structured record is stored against the transaction and available on demand.

5

Compliance record complete and audit-ready

Your AML record is complete, structured and stored in a format that satisfies HMRC's inspection requirements. Your MLRO can produce a full compliance picture for any client, any transaction and any time period without searching across multiple systems.

The Kerfuffle member offer

Kerfuffle members get LandmarkAgent with commercial terms reviewed before anything is signed.

LandmarkAgent is listed on Kerfuffle with 24 verified reviews and a 4.8 star average. Kerfuffle members get commercial terms reviewed before committing.

What Kerfuffle members get

  • Kerfuffle account manager involved in commercial review
  • Onboarding and CRM integration support included
  • HMRC-ready compliance templates provided
  • Pricing reviewed against your transaction volume
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Bespoke deal

LandmarkAgent pricing is scoped per check or on a subscription basis. Kerfuffle members have commercial terms reviewed before committing.

More on Kerfuffle

Read what estate agents say about LandmarkAgent before you book.

LandmarkAgent has 24 verified agent reviews on Kerfuffle with a 4.8 star average. Read what 24 verified UK estate agents say about LandmarkAgent's AML workflow, ease of use and compliance confidence.

24
Verified agent reviews
4.8 stars ->
->
Full Kerfuffle profile
Reviews, overview ->

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See LandmarkAgent in action

A walkthrough of LandmarkAgent's AML workflow and compliance record structure.

Book a Zoom with Kerfuffle to see how LandmarkAgent would replace your current AML process and what your HMRC-ready compliance records would look like.

On-demand session for Kerfuffle members

Book a Zoom with the Kerfuffle team. We will walk through LandmarkAgent's product, the member offer and answer your questions before you speak to the supplier.

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Frequently asked questions

What agents ask before getting started with LandmarkAgent.

Does LandmarkAgent replace our existing CRM for client management?
No -- LandmarkAgent sits alongside your CRM and focuses on the AML and compliance layer. Client data can flow between your CRM and LandmarkAgent, removing duplicate entry. Your team keeps working in the CRM they know.
Is electronic ID verification accepted for HMRC compliance?
Yes -- electronic identity verification using credit bureau data and biometric facial recognition meets the requirements of the Money Laundering Regulations for UK estate agents. LandmarkAgent's approach is specifically designed to satisfy HMRC's requirements for estate agent AML compliance.
What does a biometric facial recognition check involve for the client?
The client receives a link on their smartphone, takes a selfie, and photographs their identity document. The check runs automatically and results are returned to your platform in minutes. No client visit required.
Can LandmarkAgent handle the volume of checks our team needs?
Yes -- LandmarkAgent is designed for high-volume estate agency use. Checks can be run in bulk or individually. Multiple users across your team can access the platform simultaneously, and pricing scales with your transaction volume.
How does LandmarkAgent help with HMRC inspection readiness?
LandmarkAgent structures your AML records to demonstrate risk assessment methodology, due diligence applied and decision rationale in a format that satisfies HMRC's inspection framework. Your MLRO can extract a complete AML programme report on demand.
How do we access Kerfuffle member terms?
Book a Zoom via the button on this page. Your Kerfuffle account manager will be involved in the commercial discussion before you commit.
About LandmarkAgent

Part of Landmark Information Group -- the UK's leading property data business.

LandmarkAgent is developed and maintained by Landmark Information Group, which provides property data and compliance services across the entire property transaction process. With 24 Kerfuffle reviews and a 4.8 star average, LandmarkAgent has built a track record as the structured, electronic AML solution UK estate agents trust to satisfy HMRC.

24
Kerfuffle agent reviews
4.8
Star average on Kerfuffle
HMRC
Inspection-ready compliance records
Instant
Electronic ID and biometric checks
PropTech That Pays

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Every HMRC inspection your agency passes starts with a compliance record that demonstrates how your AML programme works -- not just that it exists.

LandmarkAgent gives your team a consistent, electronic, auditable AML workflow from the first client instruction.