A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
LetsBid Property was built by people who remember the frustration of juggling five separate subscriptions for five instruction-winning tools that should never have been sold separately. The platform combines probate lead generation, direct mail prospecting, branded property reports, and a full managed auction department — with a cost structure that scales as your business grows. 158 Kerfuffle reviews. 4.9 stars. The UK's most reviewed instruction-generation platform.
The UK probate market is worth an estimated £500 million annually in sold homes. Direct mail prospecting remains the single biggest source of instructions for estate agents. Property reports create the strongest first impression with vendors. Auctions are a growing instruction route that most agents do not yet have a credible infrastructure for. LetsBid Property puts all four of these tools in one place — so your team actually uses them, because there is only one platform to learn and one subscription to manage.
The probate market requires a targeted, postcode-level approach to identifying properties that are likely to come to market through an estate. LetsBid Property's Probate Tool delivers the contact details of executors in your target postcodes — before the property is on the open market, before your competitors are in the door.
Consistent, targeted direct mail is the most effective instruction-generation activity for most estate agents — but the friction of setting it up, addressing it, and sending it means it gets deprioritised. LetsBid Property's Prospecting Tool lets your team send targeted letters to specific market trigger points in a few clicks, on demand.
The property report your team presents at valuation is often the first tangible demonstration of your agency's professionalism. LetsBid Property's Property Reports module generates fully branded, data-rich reports for vendors and buyers in around five minutes — creating a first impression that generic portal data cannot match.
Auction is a growing method of sale — and agencies that cannot credibly offer it lose instructions to competitors who can. LetsBid Property's Auction Services module lets you set up your own auction department in seconds, either running auctions in-house or using the managed service, with full control over your fees and timescales.
LetsBid Property is modular — you can activate the tools that are most relevant to your current priorities and add more as your business grows. The cost structure is transparent, and you are not paying for modules you are not using.
Target residential off-market probate properties in your postcodes before they hit the open market. LetsBid Property's Probate Tool provides the contact information for executors of estates with properties to sell in your target area — the name, address, and enough detail to make a professional first approach. The UK probate market is estimated at £500 million in sold homes annually. This is the instruction type most agencies do not pursue systematically.
Generate fully branded, data-rich property reports for vendors and buyers in around five minutes. You control the branding, colours and content throughout — the report carries your agency's identity, not LetsBid's. Reports can be produced for valuation meetings, market appraisals, or as a client-facing research tool. Agents report that the ability to produce these at speed is what makes the difference at competitive valuation pitches.
Targeted direct mail and prospecting across your entire market in a few clicks. Send letters to properties that have been on the market for 12 weeks, that have had a price reduction, or that were purchased more than five years ago and are statistically likely to move. Separate on-market and off-market targeting, with postcode-level precision. Letters can be sent directly by the platform on your behalf — or you can manage the send yourself.
Set up your own auction department in seconds. Choose between running auctions in-house — with full control over timescales, fees, and contract lengths — or using LetsBid Property's managed service. You set your buyer fee at your own discretion, and the revenue split is 75%-25% in your favour. You receive £150 in platform credits for marketing letters when you use Auction Services. Your clients get a sale method with a fixed timescale and reduced fall-through risk.
LetsBid Property separates properties by time on market, recent price reductions, and purchase date — data that other prospecting platforms either aggregate or make you calculate manually. Agents using the platform consistently report that the quality of targeting data is what distinguishes the letters they send through LetsBid from the generic canvassing they used to do by postcode only.
LetsBid Property's four main modules can be activated independently. You do not have to commit to the full platform to access probate leads, or property reports, or prospecting. Start with the module that addresses your most immediate instruction bottleneck and add more as the ROI justifies it. The system is designed to pay for itself within twelve months through time saved and instructions won.
LetsBid Property is designed for estate agents who do not have time for a lengthy software onboarding. The platform is intuitive, the team is accessible, and most agents are producing their first reports or sending their first prospecting letters within the same week they sign up.
Decide which of the four modules are most relevant to your immediate priorities. Most agencies start with two or three and add the rest over the following months. The LetsBid Property team can help you identify which module will generate the fastest ROI for your specific market and portfolio size.
Upload your agency logo, set your brand colours, and configure your contact details. The platform applies your branding across all outgoing materials — property reports, prospecting letters and auction marketing carry your agency's identity throughout. This takes minutes, not hours.
Set the postcodes where you want to win instructions. For the Probate Tool, this defines where the platform searches for executors with properties to sell. For the Prospecting Tool, this defines the geography for your targeted direct mail campaigns. Postcode targeting can be refined and adjusted as you learn which areas generate the best response.
Run your first probate lead search, create your first branded property report, or set up your first prospecting letter campaign. The platform is built for speed — the report module takes around five minutes per report, and probate leads are available for immediate contact once your postcodes are configured.
LetsBid Property's team provides ongoing support and guidance. As you see which modules are generating the best return for your specific market, you can increase activity in those areas — adding auction capability when you are ready, or expanding your prospecting reach as the ROI justifies the investment.
LetsBid Property is a Marketing-tier Kerfuffle partner with 158 five-star reviews — the most-reviewed instruction-generation platform on Kerfuffle. Kerfuffle members do not just sign up; they get a structured conversation about which modules match their instruction bottleneck, with their AM reviewing the pricing before they commit.
Standard route
Standard pricing
Modular — pay for what you use
Value for money is consistently cited in LetsBid's 158 Kerfuffle reviews. The platform is designed to pay for itself within 12 months through instructions won and time saved. Kerfuffle members get the pricing conversation with an independent AM in the room.
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A practical walkthrough of the Probate Tool, Property Reports, Prospecting Tool and Auction Services — with real data for a real postcode. Followed by Q&A on pricing, implementation and ROI for your market.
LetsBid Property's team runs a live walkthrough of all four modules using real data from your target area. You will see what probate leads look like in your postcode, how quickly a branded property report is produced, how the prospecting tool filters and targets, and how the auction department setup works for a typical instruction. 158 agents have already reviewed this platform on Kerfuffle. This session shows you why.
LetsBid Property was created by people who had worked in estate agency and experienced first-hand the cost and friction of maintaining separate tools for probate, prospecting, reports and auctions. The platform combines the four most important instruction-generation activities in a single, modular subscription — with 158 verified agent reviews on Kerfuffle at 4.9 stars as the evidence that it delivers on the promise.
LetsBid Property is part of the PropTech That Pays Back programme on Kerfuffle — an initiative that rewards estate agents with kredits when they actively use the tools they invest in. See LetsBid's pay-back terms and start earning credit for every instruction the platform helps you win.
158 agents on Kerfuffle say LetsBid Property changes that. Four modules. One subscription. Start with the one that addresses your biggest instruction gap.
Want to see which LetsBid modules would work best for your market?
Grab fifteen minutes with the Kerfuffle team. We will map your current instruction bottleneck, identify the right starting modules, and get you a live walkthrough with the LetsBid team — with pricing reviewed by your AM before you commit.
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