The best operations layer is the one your team forgets is there because it just works.
love2move is a white-label online hybrid estate agency model for established UK estate agents. Plug in a credible, fully managed online proposition under your own brand - and reach the vendors who are already searching for online alternatives. Your local expertise, their digital infrastructure.
UK vendors increasingly ask about online options before picking up the phone to a high-street agent. Without a credible answer to that question, your agency loses the instruction before the conversation begins. Building your own online product from scratch is expensive, slow, and operationally complex. love2move solves that.
When a vendor is price-sensitive, a high-street agent with no online option loses by default. love2move gives you an online tier to offer at a lower headline fee, keeping the instruction in-house without undervaluing your service.
love2move takes on the administration, portals, money laundering checks, and marketing behind the online product. Your team does the valuation and hands off. The workload does not double.
Because love2move runs under your agency's branding, the vendor experience carries your name. Your local knowledge, your photos, your reputation - with the online infrastructure behind it. The two are not in conflict.
Agencies that fail to offer an online tier are not protecting their brand - they are ceding the market. love2move is the path to participating in that market segment without a costly in-house build or a franchise investment.
love2move is not a franchise and not a technology platform. It is an outsourced online arm that sits alongside your existing operation - supplying the infrastructure, the compliance workflows, and the online presence that a credible hybrid proposition requires.
Vendors see your agency's name and branding throughout the online sale process. love2move supplies the operating infrastructure behind it, but every touchpoint carries your identity. You own the relationship; they run the back office.
Your team conducts the valuation, takes photos, and measures the property. Once those details are submitted, love2move takes over - producing the brochure, handling money laundering checks, preparing the listing, and managing the buyer and seller communications.
Properties are listed on Rightmove and Zoopla through the love2move platform. Buyers and sellers communicate directly through the online portal, managed by the love2move team. Your team is not required to manage the digital workflow.
Agents charge their own fee for the valuation and initial instruction, then love2move earns from the remaining transaction process. The model is designed so that your margin on an online instruction is achievable without investing in additional headcount.
Money laundering checks, anti-fraud verification, and the full documentation workflow are handled by love2move. Estate agents do not carry the additional compliance burden of running a separate online service.
love2move provides marketing frameworks and initiatives to help partner agents promote their hybrid offering locally. You are not left to position the product alone - and the online pricing is designed to attract a different segment of vendor to your existing client base.
Works alongside what you already use
Becoming a love2move partner is straightforward for an established agency. There is no new brand to build and no technology to deploy independently.
Agree the partner arrangement with love2move. The model is clear on fee splits, branding rights, and what each party is responsible for. No long-term franchise lock-in.
love2move configures your white-label environment. Your agency's name, logo, and contact details are embedded throughout the vendor-facing portal and all communications.
Your valuers are briefed on how to position the online product to vendors, how to hand off after the valuation, and what to tell buyers who enquire. One briefing session covers the full workflow.
When a vendor chooses your online tier, your team completes the valuation, submits the property details, and love2move handles everything from there - brochure, portal listing, communications, and compliance.
Track your online instructions alongside your standard pipeline. love2move provides reporting on the online activity so you can see the incremental volume your hybrid product is generating without any manual reconciliation.
love2move is a verified Kerfuffle partner with 5 out of 5 agent reviews. Kerfuffle members who come via Compare The PropTech get the benefit of the Kerfuffle account manager's involvement from first conversation.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Partner terms vary by agency size, geographic coverage, and portfolio profile. Book a Kerfuffle introduction to discuss what the model looks like for your operation before committing to anything.
love2move's full Kerfuffle profile has 5 verified agent reviews, ratings, awards and case studies. Open in a new tab - your spot on this page is saved.
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A practical 30-minute conversation covering how the white-label product is positioned, what the valuation handoff looks like, and how the fee structure works for agencies of different sizes.
Covering positioning, vendor communication, fee structures, compliance workflows, and how other partner agencies use the model to reach a different segment of vendor without competing with their own high-street service.
love2move was built by people from inside UK estate agency who understood the competitive pressure that online agents were creating. The platform was designed from the start to be a partner model rather than a standalone brand - giving existing agents the infrastructure to compete on the online front without abandoning the local service that defines their reputation.
love2move is part of the PropTech That Pays Back initiative - a Kerfuffle programme that rewards UK estate agents with kredits for actively using the tools they invest in, not just signing the contract. See love2move's pay-back terms and what other agents are saying.
love2move lets your agency compete for online instructions using the infrastructure already built - under your own brand. Talk to Kerfuffle and get the member introduction.
Want to talk through how love2move would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the right fit for your agency.
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