Marketing spend without a system is a discretionary cost. Marketing with the right partner is an instructed-listing pipeline.
OnTheMarket is the UK property portal that publishes new listings from member agents 24 hours before Rightmove and Zoopla, giving estate agents a powerful exclusivity story and connecting sellers with the buyers most motivated to act fast.
First-mover advantage matters in property. The first offer is often the best. When your listings reach Rightmove and every other portal simultaneously, you lose the narrative that makes buyers act urgently through your agency.
Buyers who set up instant alerts on Rightmove are highly motivated. But they are also on every competing portal. The first agent to offer early access to new stock wins their attention.
Sellers want their property in front of the largest possible audience. Demonstrating an additional, differentiated portal channel - not just the standard two - strengthens your appraisal pitch.
If every buyer can see your listings everywhere simultaneously, there is no urgency to engage with you before making an offer through whoever responds fastest.
Standard portal fees increase year on year. OnTheMarket's 24-hour exclusivity window gives you something genuinely different to show vendors and buyers alike.
Built for how estate agents actually work - from the first enquiry to the completed transaction and beyond.
New instructions published to OnTheMarket appear there first - a full day before you upload to Rightmove or Zoopla. Buyers registered for new listing alerts on OTM see your property exclusively in that window.
OnTheMarket has millions of registered users actively searching for UK property. Your listings reach an audience that is explicitly opted in to be notified of new stock in their area.
OnTheMarket offers estate agents lead generation tools including instant online valuations that capture seller and landlord contact details directly into your workflow.
Following CoStar's acquisition of OnTheMarket, the platform has access to significantly enhanced property data and market intelligence that benefits both agents and buyers.
OnTheMarket's pricing is structured to be competitive with the major portals, making it a straightforward incremental addition to your marketing spend rather than a significant new budget line.
OnTheMarket was founded by and for estate agents, with an original co-ownership model that gave agents a direct stake in the platform they were using - a fundamentally different relationship with a portal than any alternative.
Most agencies are up and running quickly. Here is what the path from initial discussion to live usage looks like.
Adding OnTheMarket to your portal upload schedule is straightforward. Your portal feed provider handles the technical connection - most are pre-configured.
The exclusivity window is a genuine vendor benefit. Train your valuers to explain it during appraisals - new listings visible to motivated buyers before Rightmove is a compelling differentiator.
Ensure your registered applicants are opted in to OnTheMarket new listing alerts. Buyers who alert there are specifically motivated by early access.
Deploy OnTheMarket's instant valuation tools to capture seller leads from your local market in addition to the listing exposure.
Your AM tracks lead volume and listing performance across portals. They can review whether OTM is delivering incremental reach versus Rightmove alone for your specific market.
On The Market is featured by Compare The PropTech as part of the Kerfuffle proptech partner programme. Members of Kerfuffle get a commercial conversation with their account manager in the loop before committing to anything with On The Market.
Standard commercial route
Off-the-shelf pricing
Your terms, reviewed before you sign
Commercial terms, onboarding timeline and scope are agreed per agency. Book a demo and On The Market will scope it with your Kerfuffle account manager in the conversation.
On The Market's full Kerfuffle profile has 3 verified agent reviews, integration list, awards history and case studies. Open in a new tab - your spot on this page is saved.
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A focused walkthrough of On The Market's core capability, followed by live Q&A for estate agents and letting agents considering the platform.
OnTheMarket was founded in 2015 by UK estate agents as a portal they owned and controlled, launched explicitly to challenge the duopoly of Rightmove and Zoopla. The platform was acquired by CoStar Group in 2023, significantly expanding its data capabilities and financial backing. Today it operates as one of the UK's top three property portals.
Estate agents looking for independent insight on On The Market can find verified reviews, integration details and awards history on their Kerfuffle profile - the UK property industry's most trusted supplier review platform.
Full Kerfuffle profile for On The Market ->Want to talk through how this would work for your team?
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