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Estate agents need tools that work as hard as they do. One Objective: SPECIAL OFFER FOR KERFUFFLE MEMBERS ON SWOT PROGRAMME One Objective provides long term marketing leadership and support.

SPECIAL OFFER FOR KERFUFFLE MEMBERS ON SWOT PROGRAMME One Objective provides long term marketing leadership and support – on a part-time basis – to help you create and deliver an effective business...

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The challenge One Objective solves for your agency

Estate agents are falling behind because they lack what One Objective provides.

SPECIAL OFFER FOR KERFUFFLE MEMBERS ON SWOT PROGRAMME One Objective provides long term marketing leadership and support – on a part-time basis – to help you create and deliver an effective business. Estate agents who invest in the right tools win more instructions, retain more clients, and build stronger pipelines than those who do not.

Manual processes are costing your team hours every week

Estate agents who rely on manual workflows spend hours on tasks that One Objective automates in minutes. That time is better spent on valuations, viewings, and building client relationships.

You cannot scale without the right proptech solutions infrastructure

Growing your agency is harder when your proptech solutions tools cannot keep pace. One Objective gives you the platform to take on more instructions without proportionally increasing your admin burden.

Your competitors are already using tools your team does not have access to

The gap between agents using modern proptech solutions solutions and those still on legacy systems is widening every year. Every month without One Objective is ground your agency is giving up.

Inconsistent processes lead to inconsistent client experiences

When your team handles proptech solutions differently across branches or individuals, the client experience suffers. One Objective standardises the process so every client gets the same quality of service.

How One Objective works for your agency

Six capabilities that transform how your agency handles proptech solutions.

One Objective combines ease of use with the depth of features estate agents actually need. Here is what it delivers for your team from day one.

1

SPECIAL OFFER FOR KERFUFFLE MEMBERS ON SWOT PROGRAMME

SPECIAL OFFER FOR KERFUFFLE MEMBERS ON SWOT PROGRAMME One Objective provides long term marketing leadership and support. One Objective makes this accessible for every estate agent on your team, reducing manual effort and improving consistency.

2

to help you create and deliver an effective business

to help you create and deliver an effective business. One Objective makes this accessible for every estate agent on your team, reducing manual effort and improving consistency.

3

Reporting and insights

Management reporting that gives your principals and branch managers the visibility they need to make good decisions.

4

Onboarding and training

Structured onboarding that gets your team productive quickly, with training resources available ongoing.

5

Integrations

Works alongside the other tools your agency uses — CRM, portals, and back-office systems — without requiring you to change your whole tech stack.

6

Support and account management

A dedicated support team and account manager who understand the property sector and can help you get more from the platform over time.

Getting started with One Objective

From sign-up to live in your agency — five simple steps.

One Objective is designed to slot into your existing workflow quickly, with minimal disruption to your team.

1

Book an intro call

Start with a quick call through Kerfuffle. Your account manager will introduce you to One Objective and explain what the member offer looks like for your agency size and structure.

2

Platform demo

See One Objective in action with a walkthrough tailored to your agency. Ask questions about the features that matter most to your team before committing to anything.

3

Agree terms

Your Kerfuffle account manager reviews the commercial terms with you. Members consistently get better pricing and conditions than going to One Objective direct.

4

Onboarding and setup

One Objective's team handles the initial setup and data migration. Your team gets training so everyone is confident before going live.

5

Go live and grow

Your agency is live on One Objective. The support team is available for questions, and your account manager checks in to ensure you are getting full value from the platform.

The Kerfuffle member offer

Kerfuffle members unlock an exclusive deal with One Objective.

One Objective is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a direct commercial conversation with your Kerfuffle account manager in the loop.

What Kerfuffle members get

  • Exclusive Kerfuffle member terms with One Objective
  • Priority onboarding and dedicated account support
  • Commercial terms reviewed by your Kerfuffle account manager
  • Free trial or demo arranged through Kerfuffle
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Member pricing
Better than off-the-shelf — reviewed by Kerfuffle

One Objective pricing is agreed directly with your Kerfuffle account manager before any commitment. Members consistently get better terms than going direct.

More on Kerfuffle

Dig into the data before you book a demo.

One Objective's full Kerfuffle profile has verified agent reviews, awards history, and case studies. Open in a new tab.

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Live demo - open to all Kerfuffle members

See One Objective in action before you commit to anything.

A demo with One Objective is the fastest way to see whether it fits your agency. Book through Kerfuffle and your account manager will be part of the conversation to make sure you get the most out of the session.

Book a demo with the One Objective team

A walkthrough of the platform, your questions answered, and the Kerfuffle member offer explained - all in one session.

Visit One Objective to book a demo →
Frequently asked questions

What agents ask before getting started.

What kind of estate agencies use One Objective?
One Objective is used by independent agencies, regional groups, and national networks across the UK. The platform is designed to work for agencies of any size, from a single branch to a multi-branch operation.
How long does it take to get started with One Objective?
Most agencies are live with One Objective within a few weeks of agreeing terms. The onboarding team handles the heavy lifting so your team can focus on instructions.
Does One Objective integrate with our existing systems?
One Objective is built to work alongside the CRM, portals, and back-office systems your agency already uses. Your Kerfuffle account manager can advise on integrations specific to your setup before you commit.
What support is available after we go live?
One Objective provides ongoing support via a dedicated support team. As a Kerfuffle member, your account manager also stays involved to ensure you are getting full value from the platform.
Is there a minimum contract length?
Contract terms vary and are discussed during the commercial negotiation. Kerfuffle members benefit from having their account manager review and advise on terms before signing anything.
How do I access the Kerfuffle member deal with One Objective?
Book a call through the Calendly link on this page and mention you came via Kerfuffle or Compare The PropTech. Your account manager will be included in the introduction and the commercial terms discussion.
About One Objective

One Objective — a proptech solutions specialist for UK estate agents.

SPECIAL OFFER FOR KERFUFFLE MEMBERS ON SWOT PROGRAMME One Objective provides long term marketing leadership and support – on a part-time basis – to help you create and deliver an effective business...

PropTech That Pays

Could One Objective pay you back when you use what you buy?

Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in - not just when they sign the contract. Check if One Objective participates and start earning back on your subscription.

Check PropTech That Pays Back → Register your agency →

The best estate agencies already use tools like One Objective. Now it is your turn.

Book a call with the Kerfuffle team and we will walk you through the member offer for One Objective.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.

Book a quick Zoom to discuss options →