Openview was the cloud-based CRM developed by VTUK for UK estate agents, covering sales, lettings, property management and accounts. Following iamproperty's acquisition of VTUK, Openview users are now part of the iamproperty ecosystem - bringing together one of the UK's most complete agency software platforms with one of its most established back-office systems.
You have 149 reviews sitting outside Kerfuffle.
Get them showing here - claim your page and sync.
The average UK agency uses between three and five separate tools to run its operation. Every system switch is a context switch. Every re-entry is a risk of error. Every separate login is time your team is not spending on revenue-generating activity.
When a landlord has a property on the managed portfolio and another for sale, your teams should see the same client record. Two separate CRMs means two separate views, duplicated data entry and missed cross-sell opportunities.
Manual re-entry of Rightmove and Zoopla enquiries is one of the most common time sinks in UK estate agency. Every system that does not receive portal leads automatically is adding invisible overhead to your team's morning.
Property management has specific requirements - rent schedules, maintenance workflows, safety certificate tracking, landlord statements - that most generalist CRMs handle poorly. The result is hybrid spreadsheet-and-CRM workflows that create audit trail gaps.
Multiple logins, multiple training programmes and multiple data sets mean new starters take longer to reach productive output. A single integrated platform cuts onboarding complexity significantly.
The iamproperty CRM - the platform that Openview by VTUK users now operate within - is built to give estate agents full sales, lettings, management and accounts capability in a single system, with over 1,800 automation rules to reduce manual work.
Full sales CRM covering market appraisals, instructions, buyer matching, offer management and sales progression. Built-in prospecting tools give your valuers a live view of local market activity - who is selling, what has sold and at what price.
Landlord management, tenant matching, referencing workflow, tenancy creation and renewal tracking - all in the same platform as your sales operation. One client record whether they are a buyer, seller, landlord or tenant.
Managed portfolio tracking, rent collection automation, maintenance workflow, inspection scheduling and landlord statements. The management module sits within the same system as lettings so new tenancies require no re-entry between platforms.
Client accounting built into the CRM - not bolted on from a separate system. Rent chasing automations, landlord statements, trust account management and HMRC-compliant records, all connected to the same client records your negotiators use every day.
Over 1,800 pre-built automation rules plus the ability to create custom workflows. From automatic portal upload on instruction to automated viewing confirmation texts to rent chasing sequences - the system runs the repetitive parts of your operation without staff input.
A branded client-facing portal that keeps vendors, buyers, landlords and tenants informed without your team manually sending updates. Share progression milestones, documents and key dates in real time - under your agency brand.
The iamproperty CRM team manages migration from your existing system. Minimal training is needed because the interface is built for people who have never run a CRM before, as well as those who have.
Understanding your agency's current systems, workflow and the specific gaps that are costing you time or causing errors. This shapes which modules and automation rules are the right priority for your operation.
Your existing data - properties, applicants, tenancies, landlords, vendors - is migrated from your current system. The iamproperty team handles the migration process so your team starts with a complete live database.
Automation rules are configured for your agency - portal uploads, applicant matching, viewing confirmations, rent chasing and compliance reminders. The 1,800+ pre-built rules are selected and adjusted to fit your specific processes.
Role-specific training for negotiators, property managers and accounts staff. The interface is designed to require minimal training - most users are productive within their first week.
The platform is updated regularly with new features, integrations and automation rules. As part of the iamproperty ecosystem, users benefit from continued investment in the platform rather than a static product.
Openview by VTUK has 25 Kerfuffle reviews and 149 Google reviews from UK estate agents. Now part of the iamproperty platform, Kerfuffle members can access a dedicated introduction route to the full CRM team.
Standard enquiry route
Direct website contact
AM-introduced, demo-first
Book a conversation with Kerfuffle. We will arrange the right introduction to the iamproperty CRM team and advise on the best fit before any commercial discussion.
Kerfuffle carries verified reviews from UK estate agents who have used Openview and the iamproperty CRM platform.
A 30-minute walkthrough of the iamproperty CRM covers the full platform capability, automation rules and how the client portal works for vendors and landlords.
Book a Zoom with Kerfuffle to arrange a demoVTUK developed Openview as one of the UK's early cloud-based estate agency CRMs. Following its acquisition by iamproperty, the platform has been integrated into an ecosystem that now serves estate agents with CRM, auction, conveyancing and client account tools. The 25 Kerfuffle reviews and 149 Google reviews from existing users represent a track record that predates the acquisition and reflects long-standing agency relationships.
Kerfuffle's PropTech That Pays Back programme rewards estate agents with kredits when they engage with their supplier tools - not just when they sign the contract. See which suppliers are part of the programme.
25 Kerfuffle reviews. 149 Google reviews. Book a conversation with the Kerfuffle team and we will arrange the right introduction to iamproperty CRM.