A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
Oracle Group is a PR and communications agency specialising in real estate and property. They help estate agents, property developers, and proptech companies build the media presence, brand authority, and public profile that wins instructions and attracts investors.
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The estate agents that dominate a local market are usually the ones whose names appear in local press, property supplements, and industry publications. That coverage does not happen by accident.
Property journalists receive hundreds of pitches. Agencies without established media relationships - or a specialist PR team with them - rarely break through, no matter how good the news.
Press coverage builds the kind of credibility that advertising cannot buy. When a vendor reads about your expertise in a local paper, they are primed to call you before they go on Rightmove.
Industry award wins are a powerful trust signal. Most agencies know this but lack the time or expertise to craft submissions that actually win. A specialist PR partner transforms awards into a marketing asset.
Positive earned media coverage builds an online profile that outlasts any paid campaign. Without it, your Google search results are dominated by portals and competitors rather than your own authority.
Oracle Group combines deep property sector knowledge with established media relationships across local, national, and trade press.
Proactive pitching to local, national, and property trade press. Oracle Group has established relationships with the journalists who cover the UK residential market - and knows what they want to publish.
Expert commentary, market analysis articles, and bylined features that position your agency partners as authoritative voices in the local and national property conversation.
End-to-end awards management: identifying the right competitions, writing compelling submissions, and maximising the PR value of wins across your marketing channels.
Link-building coverage, online news placements, and digital PR campaigns that improve your search visibility while building the kind of online reputation that converts browsers to instructions.
Rapid response support when your agency faces negative press, complaint escalation, or public criticism. Oracle Group protects reputation with a measured, professional response strategy.
A messaging framework that defines what your agency stands for and how to communicate it consistently across press, social, and client communications. The foundation every PR campaign needs.
Oracle Group starts with a strategy session before any outreach begins, ensuring every placement serves your commercial objectives.
A strategy session covering your agency, your market position, your news pipeline, and your PR objectives for the next twelve months. Oracle Group maps the media landscape against your goals.
Your core messages are defined - what makes your agency distinctive, what stories you have to tell, and how to frame them for different audiences. This becomes the foundation of all PR activity.
Oracle Group identifies the specific journalists, editors, and publications most relevant to your target market and builds a prioritised outreach list.
Pitches, press releases, and commentary opportunities are pushed to the right journalists at the right time. Oracle Group tracks coverage and reports on placements monthly.
Monthly reporting on coverage achieved, reach, and tone. Strategy is adjusted based on what is landing and what is not, with your commercial objectives always the benchmark.
Oracle Group is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a commercial conversation with your Kerfuffle account manager in the loop.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Oracle Group works on monthly retainers scoped to your PR objectives, media target list, and volume of activity. Kerfuffle members get a full audit before any retainer is discussed.
Oracle Group's full Kerfuffle profile has verified agent reviews, awards history, and case studies. Open in a new tab.
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Oracle Group starts with a free PR audit - a clear-eyed review of your current media presence, what you are missing, and what a focused PR programme could achieve for your agency.
Oracle Group is a PR and communications agency focused exclusively on the property and real estate sector. Based in London and operating across the UK market, they combine strategic communications expertise with deep knowledge of how the residential property industry works - from estate agency to proptech to development.
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