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Identity and presence supplier

Where this supplier sharpens how your agency shows up — what to look for.

A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
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Your agency needs PR coverage that actually reaches the clients you want. Oracle Group delivers strategic communications for the property sector.

Oracle Group is a PR and communications agency specialising in real estate and property. They help estate agents, property developers, and proptech companies build the media presence, brand authority, and public profile that wins instructions and attracts investors.

PR
Property PR
Specialist real estate communications
4.8
4.8 Google
Verified client reviews
UK
UK-based
London-focused property market

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The PR and visibility problem

Without press coverage, your agency is invisible to the vendors who read the news.

The estate agents that dominate a local market are usually the ones whose names appear in local press, property supplements, and industry publications. That coverage does not happen by accident.

You have a great story but no journalist relationships to tell it

Property journalists receive hundreds of pitches. Agencies without established media relationships - or a specialist PR team with them - rarely break through, no matter how good the news.

Your competitors appear in local and national property coverage. You do not.

Press coverage builds the kind of credibility that advertising cannot buy. When a vendor reads about your expertise in a local paper, they are primed to call you before they go on Rightmove.

Your awards strategy is non-existent

Industry award wins are a powerful trust signal. Most agencies know this but lack the time or expertise to craft submissions that actually win. A specialist PR partner transforms awards into a marketing asset.

Your online reputation does not reflect the quality of your service

Positive earned media coverage builds an online profile that outlasts any paid campaign. Without it, your Google search results are dominated by portals and competitors rather than your own authority.

How Oracle Group works for property businesses

Six PR and communications capabilities that build authority in the property sector.

Oracle Group combines deep property sector knowledge with established media relationships across local, national, and trade press.

1

Media relations and press coverage

Proactive pitching to local, national, and property trade press. Oracle Group has established relationships with the journalists who cover the UK residential market - and knows what they want to publish.

2

Content and thought leadership

Expert commentary, market analysis articles, and bylined features that position your agency partners as authoritative voices in the local and national property conversation.

3

Awards strategy and submission

End-to-end awards management: identifying the right competitions, writing compelling submissions, and maximising the PR value of wins across your marketing channels.

4

Digital PR and online authority

Link-building coverage, online news placements, and digital PR campaigns that improve your search visibility while building the kind of online reputation that converts browsers to instructions.

5

Crisis communications

Rapid response support when your agency faces negative press, complaint escalation, or public criticism. Oracle Group protects reputation with a measured, professional response strategy.

6

Brand positioning and messaging

A messaging framework that defines what your agency stands for and how to communicate it consistently across press, social, and client communications. The foundation every PR campaign needs.

Getting started with Oracle Group

From briefing to first press placement - five steps.

Oracle Group starts with a strategy session before any outreach begins, ensuring every placement serves your commercial objectives.

1

Initial briefing

A strategy session covering your agency, your market position, your news pipeline, and your PR objectives for the next twelve months. Oracle Group maps the media landscape against your goals.

2

Messaging and positioning

Your core messages are defined - what makes your agency distinctive, what stories you have to tell, and how to frame them for different audiences. This becomes the foundation of all PR activity.

3

Media list building

Oracle Group identifies the specific journalists, editors, and publications most relevant to your target market and builds a prioritised outreach list.

4

Proactive outreach

Pitches, press releases, and commentary opportunities are pushed to the right journalists at the right time. Oracle Group tracks coverage and reports on placements monthly.

5

Reporting and optimisation

Monthly reporting on coverage achieved, reach, and tone. Strategy is adjusted based on what is landing and what is not, with your commercial objectives always the benchmark.

The Kerfuffle member offer

Kerfuffle members get a complimentary PR audit and strategy call.

Oracle Group is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a commercial conversation with your Kerfuffle account manager in the loop.

What Kerfuffle members get

  • Free PR audit for Kerfuffle members
  • Complimentary strategy call with the Oracle Group team
  • Member-only commercial terms reviewed by your Kerfuffle AM
  • Priority access to Oracle Group's media relationship network
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Retainer-based
Scoped to your objectives and timeline

Oracle Group works on monthly retainers scoped to your PR objectives, media target list, and volume of activity. Kerfuffle members get a full audit before any retainer is discussed.

More on Kerfuffle

Dig into the data before you book a demo.

Oracle Group's full Kerfuffle profile has verified agent reviews, awards history, and case studies. Open in a new tab.

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Live demo - open to all Kerfuffle members

See Oracle Group in action before you commit to anything.

Oracle Group starts with a free PR audit - a clear-eyed review of your current media presence, what you are missing, and what a focused PR programme could achieve for your agency.

Book a demo with the Oracle Group team

A walkthrough of the platform, your questions answered, and the Kerfuffle member offer explained - all in one session.

Visit Oracle Group to book a demo →
Frequently asked questions

What agents ask before getting started.

Does Oracle Group only work with large agencies or developers?
No. Oracle Group works across the property sector spectrum - from independent estate agencies building a local profile to developers seeking national coverage. The approach scales to your objectives and budget.
How quickly can we expect to see press coverage?
Timelines vary by news pipeline and media cycle. Some placements happen within weeks of briefing; a sustained PR programme typically produces regular coverage within one to two months of launch.
What publications does Oracle Group target for property clients?
Local newspapers, regional business press, property trade publications such as the Negotiator and EG, national property supplements, and online news platforms with strong property readership.
Can Oracle Group help with social media as well as traditional PR?
Yes. Digital PR and social media content strategy are part of Oracle Group's offering. Press coverage is amplified through social channels, and social content is developed to reinforce the earned media narrative.
What does the awards submission service involve?
Oracle Group identifies the most commercially valuable award categories for your agency, writes the submission, and manages the submission process end to end. If you win, they also plan how to maximise the PR value of the win.
How do I access the Kerfuffle member deal?
Book via the Calendly link on this page and mention Kerfuffle or Compare The PropTech. Your Kerfuffle AM will be part of the initial conversation.
About Oracle Group

Specialist PR for the UK property sector - built by people who understand the market.

Oracle Group is a PR and communications agency focused exclusively on the property and real estate sector. Based in London and operating across the UK market, they combine strategic communications expertise with deep knowledge of how the residential property industry works - from estate agency to proptech to development.

4.8
Google rating
PR
Property sector specialists
UK
London-based team
Media
Trade and national press
PropTech That Pays

Could Oracle Group pay you back when you use what you buy?

Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in. Check if Oracle Group participates and start earning back on your subscription.

Check PropTech That Pays Back → Register your agency →

Your competitors are in the press. Your agency should be too. Oracle Group makes that happen.

Book a call with the Kerfuffle team and we will walk you through the member offer for Oracle Group.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer and figure out the best fit for your agency.

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