Built from our Fathom conversation on 10 August 2026, and shaped by the ideas you put on the table. Your challenge to us, in your own words: "it's not cheap if it's not being used, is it?" This is our answer.
To get your honest read on the new Kerfuffle platform, and to explore how far we might take it together. What we did not expect was for you to reshape one of our biggest ideas in the process. More on that below.
Software is not cheap because the invoice is small. It is cheap when a team uses it every week. Everything else is a hidden cost carried by the agency, not the supplier.
A training platform earns adoption when the business can put its own voices, its own material and its own tone alongside the good stuff already there. The more Lawrence Rand it feels, the more it gets opened.
Agents earn cash for demos. Convert to Kerfuffle credit and take a 25% bonus. Suddenly the cost of evaluating three suppliers helps fund the fourth one, and the team has a reason to actually turn up.
Your flip: suppliers pay for the hard-earned judgement of the agents who have to use their products. Kerfuffle brokers hourly sessions between a curated panel of elite agents and suppliers who want pre-launch market validation before the expensive bit starts.
34 minutes of straight-talk on adoption, customisation, and the shape of a fairer supplier evaluation model. If you only watch one section, the "Pimp Pete" segment starts at 24:32.
"But it's not cheap if it's not being used, is it?"
Peter Lawrence · 10 August 2026
"The more you can customise it, which is what you're doing, the better it will be, and the more people use it."
Peter Lawrence · on Kampus for Lawrence Rand
Independent estate agency in north-west London, family-run, three offices. Everything in this proposal is built for how a business of your size and shape actually runs.
You made the argument better than anyone we have spoken to this year. Cheap software is not cheap. It is a monthly direct debit that slips beneath the radar, sits there for three years, and gets used by a handful of people while another handful assume somebody else is using it.
The invoice is only the visible bill. Then come the training that nobody finished, the duplicate data, the job that still gets done manually, the manager chasing people to log in, and the next supplier bought to fix the problem the first one was meant to solve.
That is how an agency ends up with a cupboard full of digital drills and no holes in the wall.
None of this is theory. Every piece is live, or in beta with a named agent giving us stick every week. Prices are member prices. No supplier is on this list unless a Kerfuffle member has told us it works.
A customisable LMS you can shape around your team, your tech stack, and your voice. 5,000+ videos, plus your own.
Agents earn cash for demos. 25% bonus if they take Kerfuffle credit. The cost of evaluating losing suppliers funds the winning one.
Your idea. Peter as the first trailblazer, with a curated panel to follow. Suppliers pay for elite-agent hours; we broker.
Contract vault, renewal alerts 3-6 months out, corporate-level deals through the Kerfuffle membership.
A referral engine for the leads and clients that fall outside your patch. Membership costs less than a stack review.
£1.5k-£2k of tax-free benefits per employee, per year. A benefit the team feels every week.
Not a corporate LMS. A workspace where your team opens up to see faces they respect, content that fits how you actually run, and next steps that get them paid better this quarter than last.
"The more you can customise it, which is what you're doing, the better it will be, and the more people use it."
The Lawrence Rand instance ships with your logo, your colours, your team's faces, and only the content that fits how you actually work.
A supplier pays a fee to book a proper demo with a Lawrence Rand agent. The agent keeps 100% in cash, or converts to Kerfuffle credit for a 25% bonus.
The team has a reason to actually engage with new tech. The cost of evaluating losing suppliers helps fund the winning one. Your P&L stops carrying the hidden bill on its own.
First step: your own PropTech That Pays page, three suppliers you would like to see, and your charity and credit preference confirmed.
You turned PropTech That Pays on its head. Suppliers should also be able to pay for the judgement of the people who have to use their products in the real world. Here is how we would build it — starting with you as the trailblazer.
A supplier books an hour with a curated panel of elite agents. Say £150/hr. Kerfuffle takes £50 to run the platform. The agent keeps £100.
Cheaper than building the wrong thing. A proper hour with a real operator before the expensive bit starts. Honest feedback, from someone with something at stake.
Monetises the experience that would otherwise get given away for free. Tiered by seniority — negotiator, lister, director — so pricing scales with expertise.
Be the first name on the panel. Set the tone. We list your rate, the topics you will and will not touch, and the type of business that gets a seat with you. Suppliers see your calendar. You keep full veto.
Working title: Pimp Pete. If it sticks, we keep it.
Most independents get charged more than corporates for the same tools, because nobody is watching the renewal date. We fix that.
Every supplier contract in one place. Renewal dates flagged 3-6 months out so you have leverage when it matters.
Corporate-level deals across the Kerfuffle member base. Real example: 25% off Year 1 on Street CRM, saving one member £15k in the first year alone.
One-off review of every tool Lawrence Rand pays for, benchmarked against members of similar shape. We only recommend swaps that pay back inside 12 months.
Every independent agency in the UK loses value on the clients that move outside their patch. RAN is Kerfuffle's referral engine for those leads — 84 full-member firms plus 20 lead members, verified, vetted, working the same standards.
Vaboo is included in the Kerfuffle membership. It gives every Lawrence Rand employee £1.5k-£2k of tax-free discounts a year across the categories they actually spend in.
The picker below is the live Kerfuffle membership configurator. Move the sliders and see what a 3-office independent pays. Nothing here is auto-renewed — annual plan, spread across 12 months, cancellable at review.
Straight from Fathom. Timestamps are clickable — every item deep-links to the exact moment in the recording where we agreed it.
The Kerfuffle membership brings Kampus, PropTech That Pays, procurement, RAN and Vaboo under a single monthly figure. Pimp Pete lives on top of it, and starts with you.
Free access. Full customisation. Your team, your voices, your tech stack. You get to tell us what breaks it.
Three suppliers you would like to see, your charity, your credit preference. We build the page. You invite the first agent.
Set your rate. Set your topics. First supplier session inside 30 days. If it works for you, we open it up.