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What this supplier adds to the bottom line of every deal — what to look for.

Done well, cross sales pay for the marketing budget. Done badly, they cost you the customer.
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Estate agents need tools that work as hard as they do. Pickfords: Moving has never been so easy until Pickfords was founded.

Moving has never been so easy until Pickfords was founded. Whether you are moving locally, nationally, or internationally, Pickfords is here to assist your moving journey with ease and comfort

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Cross Sales / Additional Income specialist
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The challenge Pickfords solves for your agency

The estate agents winning in your area are already using solutions like Pickfords.

Moving has never been so easy until Pickfords was founded. Estate agents who invest in the right tools win more instructions, retain more clients, and build stronger pipelines than those who do not.

Pickfords solves what manual processes cannot

Whether you are moving locally, nationally, or internationally, Pickfords is here to assist your moving journey with ease and comfort. Estate agents who rely on ad-hoc approaches to cross sales / additional income spend hours on tasks that Pickfords handles in minutes.

You cannot scale without the right cross sales / additional income infrastructure

Growing your agency is harder when your cross sales / additional income tools cannot keep pace. Pickfords gives you the platform to take on more instructions without proportionally increasing your admin burden.

Your competitors are already using tools your team does not have access to

The gap between agents using modern cross sales / additional income solutions and those still on legacy systems is widening every year. Every month without Pickfords is ground your agency is giving up.

Inconsistent processes lead to inconsistent client experiences

When your team handles cross sales / additional income differently across branches or individuals, the client experience suffers. Pickfords standardises the process so every client gets the same quality of service.

How Pickfords works for your agency

Six capabilities that transform how your agency handles cross sales / additional income.

Pickfords combines ease of use with the depth of features estate agents actually need. Here is what it delivers for your team from day one.

1

Moving has never been so easy until Pickfords was

Moving has never been so easy until Pickfords was founded. Pickfords makes this accessible for every estate agent on your team, reducing manual effort and improving consistency.

2

Partner network access

Access to a vetted panel of conveyancers, mortgage brokers, and other property professionals your clients need.

3

Commission tracking

Clear reporting on referral income by agent, branch, and service type.

4

Client communication

Automated client communications at the right points in the transaction to present additional services naturally.

5

Compliance support

Guidance on disclosure obligations and HMRC requirements for estate agency referral income.

6

Performance analytics

Data on conversion rates, referral volumes, and income per instruction to optimise your cross-sale strategy.

Getting started with Pickfords

From sign-up to live in your agency — five simple steps.

Pickfords is designed to slot into your existing workflow quickly, with minimal disruption to your team.

1

Book an intro call

Start with a quick call through Kerfuffle. Your account manager will introduce you to Pickfords and explain what the member offer looks like for your agency size and structure.

2

Platform demo

See Pickfords in action with a walkthrough tailored to your agency. Ask questions about the features that matter most to your team before committing to anything.

3

Agree terms

Your Kerfuffle account manager reviews the commercial terms with you. Members consistently get better pricing and conditions than going to Pickfords direct.

4

Onboarding and setup

Pickfords's team handles the initial setup and data migration. Your team gets training so everyone is confident before going live.

5

Go live and grow

Your agency is live on Pickfords. The support team is available for questions, and your account manager checks in to ensure you are getting full value from the platform.

The Kerfuffle member offer

Kerfuffle members unlock an exclusive deal with Pickfords.

Pickfords is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a direct commercial conversation with your Kerfuffle account manager in the loop.

What Kerfuffle members get

  • Exclusive Kerfuffle member terms with Pickfords
  • Priority onboarding and dedicated account support
  • Commercial terms reviewed by your Kerfuffle account manager
  • Free trial or demo arranged through Kerfuffle
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Member pricing
Better than off-the-shelf — reviewed by Kerfuffle

Pickfords pricing is agreed directly with your Kerfuffle account manager before any commitment. Members consistently get better terms than going direct.

More on Kerfuffle

Dig into the data before you book a demo.

Pickfords's full Kerfuffle profile has verified agent reviews, awards history, and case studies. Open in a new tab.

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Live demo - open to all Kerfuffle members

See Pickfords in action before you commit to anything.

A demo with Pickfords is the fastest way to see whether it fits your agency. Book through Kerfuffle and your account manager will be part of the conversation to make sure you get the most out of the session.

Book a demo with the Pickfords team

A walkthrough of the platform, your questions answered, and the Kerfuffle member offer explained - all in one session.

Visit Pickfords to book a demo →
Frequently asked questions

What agents ask before getting started.

What kind of estate agencies use Pickfords?
Pickfords is used by independent agencies, regional groups, and national networks across the UK. The platform is designed to work for agencies of any size, from a single branch to a multi-branch operation.
How long does it take to get started with Pickfords?
Most agencies are live with Pickfords within a few weeks of agreeing terms. The onboarding team handles the heavy lifting so your team can focus on instructions.
Does Pickfords integrate with our existing systems?
Pickfords is built to work alongside the CRM, portals, and back-office systems your agency already uses. Your Kerfuffle account manager can advise on integrations specific to your setup before you commit.
What support is available after we go live?
Pickfords provides ongoing support via a dedicated support team. As a Kerfuffle member, your account manager also stays involved to ensure you are getting full value from the platform.
Is there a minimum contract length?
Contract terms vary and are discussed during the commercial negotiation. Kerfuffle members benefit from having their account manager review and advise on terms before signing anything.
How do I access the Kerfuffle member deal with Pickfords?
Book a call through the Calendly link on this page and mention you came via Kerfuffle or Compare The PropTech. Your account manager will be included in the introduction and the commercial terms discussion.
About Pickfords

Pickfords — a cross sales / additional income specialist for UK estate agents.

Moving has never been so easy until Pickfords was founded. Whether you are moving locally, nationally, or internationally, Pickfords is here to assist your moving journey with ease and comfort. As...

PropTech That Pays

Could Pickfords pay you back when you use what you buy?

Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in - not just when they sign the contract. Check if Pickfords participates and start earning back on your subscription.

Check PropTech That Pays Back → Register your agency →

The best estate agencies already use tools like Pickfords. Now it is your turn.

Book a call with the Kerfuffle team and we will walk you through the member offer for Pickfords.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.

Book a quick Zoom to discuss options →