A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
postWizard automates direct mail campaigns for estate agents - just-listed, just-sold, price-reduced and prospecting letters generated and posted automatically, without your team lifting a finger, at a fraction of what agencies typically spend on print and post.
Estate agents consistently cite direct mail as one of the highest-converting prospecting channels in competitive local markets. The problem is not willingness - it is the admin involved in printing, addressing, stamping and posting letters at scale. postWizard eliminates that friction entirely.
Your team knows that a just-sold card through neighbouring doors generates valuation enquiries. But between portal updates, viewings and sales progression, the print run never happens.
Outsourcing print and post ad hoc costs more per item and produces inconsistent output. Your agency brand should look the same on every piece of mail, every time.
The optimal moment to send a prospecting piece to neighbouring properties is immediately after an instruction or sale. A manual process means that window closes before the letter reaches the door.
The estate agent who sends a just-sold letter the morning after completion is the one neighbours remember when they decide to sell. If you are not doing it, a competitor is.
Built for how estate agents actually work - from the first enquiry to the completed transaction and beyond.
Connect postWizard to your CRM and trigger direct mail automatically at key transaction milestones. The right letter, to the right addresses, at the right moment - without a single manual step.
All postWizard output is printed under your agency's brand, with your logo, colours and contact details. Consistent, professional direct mail that represents your agency correctly.
Set the radius around each instruction or sale - postWizard identifies the relevant addresses and handles the addressing and dispatch automatically. You control the geography.
Beyond just-listed and just-sold, postWizard automates price reduction letters and seasonal market update campaigns - keeping your agency name in front of local property owners on a regular cadence.
Volume-based pricing and automated print runs make postWizard substantially cheaper per letter than agency-managed print and post, particularly for smaller batches that manual processes make uneconomic.
Track what has been sent, to which addresses, and when. postWizard's reporting gives your team visibility of the prospecting activity being generated from your CRM triggers.
Most agencies are up and running quickly. Here is what the path from initial discussion to live usage looks like.
postWizard integrates with major estate agency CRM systems. The connection triggers mail automatically when defined events occur in your system - instruction, price change, completion.
Work with postWizard to configure your branded letter and postcard templates. These are stored in the platform and used for every outgoing piece - no re-uploading artwork each campaign.
Set how many neighbours to target around each property event. postWizard handles address sourcing from Royal Mail-grade data - you do not need to manage address lists.
From this point, the direct mail happens automatically. Your team receives confirmation of each dispatch. No manual intervention required unless you want to adjust the templates or radius.
Track which campaigns generate the most valuation enquiries. Adjust messaging, radius and timing based on what is working in your specific market.
postWizard is featured by Compare The PropTech as part of the Kerfuffle proptech partner programme. Members of Kerfuffle get a commercial conversation with their account manager in the loop before committing to anything with postWizard.
Standard commercial route
Off-the-shelf pricing
Your terms, reviewed before you sign
Commercial terms, onboarding timeline and scope are agreed per agency. Book a demo and postWizard will scope it with your Kerfuffle account manager in the conversation.
postWizard's full Kerfuffle profile has 3 verified agent reviews, integration list, awards history and case studies. Open in a new tab - your spot on this page is saved.
Already a Kerfuffle member? Write a review of postWizard ->
A focused walkthrough of postWizard's core capability, followed by live Q&A for estate agents and letting agents considering the platform.
postWizard is a UK-built direct mail automation platform for estate agents, designed to remove the manual friction from prospecting letter campaigns. The platform integrates with estate agency CRMs to trigger personalised, branded direct mail automatically at the property events that generate the highest response rates.
Estate agents looking for independent insight on postWizard can find verified reviews, integration details and awards history on their Kerfuffle profile - the UK property industry's most trusted supplier review platform.
Full Kerfuffle profile for postWizard ->Want to talk through how this would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.
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