K Compare The PropTech
Propalt logo KNOT YET RANKED ON KERFUFFLE
Propertymark Industry Supplier
Kerfuffle & Compare The PropTech Partner

Your next instruction is already in your database - or on a street your competitors have not noticed yet. Propalt gives UK estate agents the sales and lettings intelligence to find hidden landlord portfolios, automate outreach and win more instructions from data your rivals cannot access.

Trusted by thousands of UK estate agents. Propalt brings live comparable data, landlord portfolio intelligence, off-market property mapping and automated direct mail campaigns into one platform - with no platform fees and no wasted credits. Selected for the REACH UK 2024 cohort backed by Propertymark and TDS Group.

250k+
250,000+ landlords
Landlord data including business addresses and LinkedIn
54p
From 54p per letter
Automated direct mail with no platform fee
2M+
2M+ properties
Mapped with landlord and portfolio data
AI
AI targeting
Precision-target properties most likely to transact
Get the member offer → Book a Propalt demo See how it works
The instruction prospecting problem

UK estate agents are prospecting in the visible market while the best instructions are hidden in portfolios no one has mapped yet.

Most prospecting tools show you the same properties visible on the portals - the ones every agent on the high street already knows about. The instructions that actually grow a lettings business are the landlords with multiple properties who have never listed with you, the portfolios managed by competing agents that are coming up for renewal, and the off-market properties in your patch where you have an existing relationship you have never exploited.

Your CRM has landlord contacts you have never cross-referenced against their full portfolio

A landlord you let one flat for three years ago may now own six properties - two with rival agents, two self-managed and two not yet on the market. Your CRM shows you the one relationship you have. Propalt maps every property they own and shows you the full portfolio, so your next prospecting call is built on intelligence rather than guesswork.

Direct mail campaigns take hours of list building and still go to the wrong addresses

Most agents who run direct mail campaigns build their lists manually - selecting streets, printing labels, posting letters to rental properties that often miss the landlord entirely because landlords do not live at their rental address. Propalt's landlord data includes business addresses and LinkedIn profiles, so your letters reach the person who makes the instruction decision.

You have no visibility on which of your landlords are at risk of leaving

When a competitor runs a campaign in your patch, the first sign is often that a landlord calls to say they are leaving. By then it is too late. Propalt's competitor tracking shows you which landlords are being targeted by other agents in your area and which are showing signs of switching - so you can act before the instruction leaves.

Valuation reports and market data take time to prepare for every appraisal

Winning a sales instruction often depends on how well-prepared you look at the appraisal. Comparable data from memory, recent sold prices from a portal search and a market commentary written the night before is how most agents still do it. Propalt provides automated valuation reports and live market intelligence that you can send to prospects or present at appraisals in minutes.

How Propalt works for estate agents

One platform. Live market data, landlord intelligence, automated campaigns and lead magnets for your website - all from a single login.

Propalt is built around the insight that UK estate agents have more opportunity in their existing database and their immediate patch than they realise - they just cannot see it without the right data. Propalt makes that data visible: the landlords you already know who own properties you have never managed, the off-market opportunities in your core postcode, and the competitor instructions that are coming up for renewal.

1

Landlord portfolio intelligence

Propalt maps over 250,000 UK landlords against more than 2 million properties. For each landlord, you can see their full portfolio - every property they own, which ones are currently rented, which agents are managing each property, likely renewal dates for tenancies and the mortgage charges registered against each property. Use this data to identify which landlords in your CRM have more portfolio for you to win.

2

Direct contact - business addresses and LinkedIn

Propalt is the only UK property platform that provides landlord business addresses alongside LinkedIn profile links. Landlords do not live at their rental properties - most direct mail campaigns reach an empty house or a tenant who bins the letter. Propalt routes your outreach to where the landlord actually is: their registered business address or their professional profile on LinkedIn.

3

Automated direct mail from 54p per letter

Propalt automates direct mail to audience groups you define once - then the campaigns run automatically. No more manual list building, no more envelope stuffing. Define your target audience - landlords with properties managed by a specific competitor, off-market properties on a specific street, sellers with properties in a specific price band - and Propalt sends letters at 54p each with unused credits rolling over monthly.

4

Live market mapping and location analysis

Propalt's live market map shows every property in your area with a filterable view of for sale, to let, recently sold and off-market properties - alongside planning permissions, flood risk data and historical price information. Location analysis lets you drill into specific postcodes to understand supply, demand, time-to-sell and comparable pricing in real time - without leaving the platform.

5

Website lead magnets to capture vendor and buyer data

Propalt provides website lead magnets - valuation tools and property insight reports - that you can embed on your agency website or use in email campaigns. Prospective vendors request an automated valuation report from Propalt's data and leave their contact details in exchange. Propalt customers report up to 30% more buyer and seller traffic from these lead magnet tools.

6

No platform fee - you only pay for campaigns

Propalt does not charge a platform fee. You access the market data, the landlord intelligence, the mapping tools and the campaign builder at no base cost. You pay from 54p per letter only when you run a campaign. Unused credits roll over to the following month. This means every pound you spend goes directly on outreach rather than on platform access you may not fully use.

The agent journey with Propalt

From database to instruction - using the landlord data you never knew was available.

Propalt works best when agents use the landlord intelligence alongside their existing CRM - identifying which contacts in their database own more than they manage, and building automated campaigns to reach the ones who do not have an agent relationship yet.

1

Upload your database and reveal hidden portfolios

Import your existing CRM contacts into Propalt's My Prospects tool. Propalt matches each contact against ownership records and reveals every property they own - including properties managed by other agents, recently sold properties and properties not yet on the market. Your existing database becomes a landlord intelligence asset.

2

Identify the highest-value outreach targets

Use Propalt's filtering to identify the landlords in your portfolio with the most additional properties, the ones whose tenancies are coming up for renewal with competing agents, and the ones who have added new properties in the past twelve months. Rank your outreach targets by opportunity value rather than alphabetically.

3

Set up automated campaigns and let them run

Define your audience groups - by postcode, property type, landlord portfolio size or competing agent. Set up your direct mail campaign once. Propalt sends the letters automatically to the landlord's business address at 54p per letter. The campaign continues in the background while your team focuses on incoming enquiries and appraisals.

4

Win the instruction with better market intelligence

When a landlord or vendor responds, arrive at the appraisal with a Propalt-generated market report showing live comparable data, time-to-sell metrics and a clear picture of the competition in the immediate area. The agent who arrives with evidence wins more often than the one who arrives with an opinion.

The Kerfuffle & CTP member offer

Kerfuffle members access Propalt with dedicated support and a free trial reviewed before they commit to campaigns.

Propalt is a Propertymark Industry Supplier and a REACH UK 2024 cohort company backed by Propertymark and TDS Group. Kerfuffle and Compare The PropTech members access Propalt through a dedicated route - with your Kerfuffle account manager reviewing the platform with you and confirming how Propalt's data can be applied to your specific patch and CRM before you run your first campaign.

What Kerfuffle members get

  • Dedicated Kerfuffle account management throughout
  • Member-only access with terms reviewed before you commit
  • Propertymark Industry Supplier - verified partner status
  • Full platform access: market mapping, landlord intelligence, campaigns
  • No platform fee - pay only per campaign letter from 54p
  • My Prospects landlord matching for your existing CRM database
  • Website lead magnets for valuation and insight reports
Member route

Standard onboarding path

Generic demo process

Kerfuffle & CTP member route

No platform fee
Pay only from 54p per campaign letter

Propalt does not charge a platform access fee. You pay only when you run campaigns. The Kerfuffle member route includes a walkthrough of the landlord intelligence data for your specific patch - so you can see what Propalt has on your area before you send a single letter.

Live demo - open to Kerfuffle & CTP members

See Propalt in action - live market data, landlord portfolio intelligence and automated campaigns for your specific patch.

A walkthrough of the Propalt platform using your actual postcode area - showing the landlord intelligence available for your patch, how My Prospects matches your database against portfolio data, how automated campaigns are set up, and what a Propalt-generated market report looks like for a real property in your area.

Book direct
30 min
1-to-1 with the Propalt team
Via Kerfuffle member route

Hidden portfolios, automated outreach and live market data - Propalt for UK estate agents

See what Propalt has on your specific patch: which landlords are active in your area, which properties are managed by competitors, and which contacts in your CRM own more than you currently manage. The demo covers how to set up an automated direct mail campaign to business addresses, how the website lead magnet tools work, and how Propalt's pricing model means every pound spent goes on outreach rather than platform access.

PA
Propalt team
Propalt - Sales and lettings intelligence platform for UK estate agents
Book the demo →
Frequently asked questions

Questions estate agents ask before starting with Propalt.

How is Propalt different from other property data tools?
Propalt is the only UK property platform that combines landlord business addresses, LinkedIn profile links, full portfolio mapping, live market comparables, automated direct mail and website lead magnets in a single product with no platform fee. Most competing tools provide either portal data or a direct mail service - not landlord intelligence with business-address contact details and an integrated campaign builder.
How does the no-platform-fee model work?
Propalt does not charge a monthly subscription for platform access. You access the market data, landlord intelligence and campaign tools at no base cost. You pay only when you send campaign letters, starting from 54p per letter. Unused credits roll over to the following month - there is no penalty for lighter months. This means your spend is always proportional to your outreach activity.
Is the landlord data GDPR-compliant?
Propalt's landlord data is GDPR-compliant and is built from publicly available UK property ownership records including HM Land Registry data. Business addresses are sourced from registered company information. Direct mail campaigns sent through Propalt use business addresses rather than residential rental addresses, which are appropriate commercial contacts under GDPR rules for B2B marketing communications.
Can Propalt integrate with our CRM?
Propalt's My Prospects tool allows you to import existing CRM contacts and match them against landlord ownership records to reveal the full portfolios of contacts you already know. For direct CRM integration, the demo call confirms the current integration options and what data can be exported or synced between Propalt and your existing system.
How accurate is the landlord portfolio data?
Propalt's portfolio data is built from HM Land Registry ownership records combined with rental history data. The platform maps over 2 million properties against landlord ownership. Portfolio details - including which agents are managing properties and likely renewal dates - are derived from portal listing histories and registration data. As with any data product, individual records should be verified before acting on high-value outreach.
Does Propalt work for sales-only agencies or only lettings?
Propalt covers both sales and lettings prospecting. On the sales side, it provides live comparable data, off-market property mapping and valuation report tools. On the lettings side, it provides landlord portfolio intelligence, competitor tracking and automated direct mail to landlord business addresses. Agencies running both functions use Propalt across the full prospecting cycle.
How do we get started as Kerfuffle members?
Use the member offer button on this page. Your Kerfuffle account manager will connect you with the Propalt team for a platform walkthrough using your specific postcode area - so you can see the landlord intelligence data available for your patch before you commit to any campaign spend. There is no platform fee to access Propalt, so the barrier to getting started is lower than most prospecting tools.
Why Propalt is trusted by thousands of UK agents

REACH UK 2024 cohort. Backed by Propertymark and TDS Group. Built by agents who understood that the best instructions are invisible without the right data.

Propalt was founded by Daniel Morgan and Kieran Slinger, combining expertise in portal search and property investment data to build the UK's most comprehensive landlord intelligence platform. Selected for the REACH UK 2024 accelerator backed by Propertymark and TDS Group - the programme that identifies the most commercially relevant proptech for UK agents.

250,000+
UK landlords mapped with portfolio and contact data
2M+
Properties mapped against landlord ownership records
54p
Starting price per automated campaign letter
30%
More buyer and seller traffic from website lead magnets
Pays You Back - Not Yet On Platform

Propalt is not on PropTech That Pays Back yet.

PropTech That Pays Back is the Kerfuffle initiative that rewards estate agents with kredits when they actually use what they have bought - not just when they sign the contract. Propalt is not on the platform presently. If you would like to see Propalt added and arrange a demo as part of the rollout, register your interest below.

Register your interest in a demo → Browse suppliers that pay back →

Stop prospecting in the visible market while your best instructions are hidden in portfolios no one has mapped yet.

Kerfuffle members get dedicated account management, a demo using their specific postcode area, and no platform fee to access Propalt's landlord intelligence. This is the fastest way to see what data is available for your patch and start running automated campaigns that reach landlords where they actually are.

Claim the member offer → Book a demo

Want to see what landlord intelligence Propalt has for your specific patch?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, show you what Propalt's data looks like for your area, and confirm how the no-platform-fee model works before you commit.

Book a quick Zoom to discuss options →