A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
Property Deals Insight is an AI-powered data platform covering 30 million+ UK homes - combining on-market and off-market data, instant valuations, comparable sales analysis, lettings intelligence and deal sourcing tools in a single platform. For estate agents, it means sharper valuations, better prospecting and market intelligence that goes beyond what your CRM contains.
Estate agents who win instructions with better valuations and agents who find opportunities for investor clients before they reach the open market are both using data that their CRM alone does not contain.
Rightmove and Zoopla show what properties are listed at and what they eventually sold for - but not the full picture of off-market activity and true local demand. Valuations built on incomplete data lose instructions to agents with better numbers.
Off-market data - probate properties, long-term voids, properties with extending chains - represents instruction opportunity that most agencies cannot access from portal data alone.
Property investors want yield calculations, comparable rental figures, capital appreciation history and deal packaging support - not just a Rightmove search. Agencies who can provide this analysis retain investor clients.
When you prepare a market report for a vendor, a landlord or an investor, the quality of the analysis reflects the depth of the data behind it. Property Deals Insight provides the data layer most agency systems lack.
Property Deals Insight aggregates data from multiple property and public record sources into a single platform, with AI-powered analysis tools built on top of 30 million+ UK home records.
AI-powered instant valuations covering 30 million+ UK properties. Backed by comparable sales data, local market trends and lettings comparable figures for any address in the UK.
Generate detailed comparable reports for any property - showing recent sales, price per square foot analysis, local market trajectory and rental comparable figures. Professional-quality reports for client presentations.
Access to properties not yet listed - probate, long-term vacant properties, extended chains and other indicators of motivated sellers. Prospecting intelligence for agencies focused on instruction generation.
Rental comparable data, yield calculations and rental market analysis for any area in the UK. Essential for agents serving landlord and investor clients who need return-on-investment analysis.
Natural language market reports, trend analysis and investment commentary generated from the underlying data. Share polished analysis with clients without hours of manual research.
Property Deals Insight data is available via API for integration into your CRM, website valuation tools or investor-facing platforms. Bring the data intelligence into your existing workflow.
Property Deals Insight is a SaaS platform - no installation required. Most agents are running their first property searches within minutes of account creation.
Create your account and define your primary use cases - valuation support, investor servicing, prospecting or market reporting. The platform configuration reflects how you plan to use the data.
Run your first comparable and valuation searches on properties you know well. The comparison with your existing estimates is usually the fastest way to see the platform's value.
For agencies with investor clients, configure the yield calculation and deal analysis templates to match the way you present investment opportunities.
Set up your off-market prospecting searches by area, property type and data signals. Review the leads the platform surfaces against your target instruction areas.
For agencies who want the data feeding into their CRM or website valuation tool, the API integration is configured by the Property Deals Insight technical team.
Property Deals Insight is a Kerfuffle-rated supplier. Members get more than a standard trial - you get a commercial conversation with your Kerfuffle account manager in the loop before you commit to anything.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Pricing and onboarding scope are agreed per agency. Book a demo and the team will scope it live - with your Kerfuffle AM in the room.
Property Deals Insight's full Kerfuffle profile has 6 verified agent reviews, ratings, awards history and more. Open in a new tab - your spot on this page is saved.
Already a Kerfuffle member? Write a review of Property Deals Insight →
A walkthrough of Property Deals Insight's platform followed by live Q&A for estate and lettings professionals.
A practical walkthrough of Property Deals Insight's platform, covering the features your estate and lettings team will use every day. Followed by live Q&A.
Property Deals Insight was founded in 2019 by Nitin Aggarwal and is based in London. The platform was built to democratise the kind of data intelligence that institutional property investors and large agency groups have always had access to, making it available to independent agents and smaller investors. By combining on-market, off-market and public record data under a single AI-powered analysis layer, Property Deals Insight gives estate agents and their clients a sharper view of any property or area in the UK.
PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actually use the tools they invest in. See which suppliers are enrolled, see what other agents are saying, and start earning back on the proptech you already pay for.
Book a demo and see the member offer available exclusively to Kerfuffle agents.
Want to talk through how this would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your branch.
Book a Zoom with Kerfuffle →