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Revenue-layer supplier

What this supplier adds to the bottom line of every deal — what to look for.

Done well, cross sales pay for the marketing budget. Done badly, they cost you the customer.
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Estate agents need tools that work as hard as they do. Property Logic: We have helped private and institutional clients complete deals collectively valued in excess of a hundred million.

We have helped private and institutional clients complete deals collectively valued in excess of a hundred million pounds, assisting specialist and non-specialist investors undertake residential...

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Cross Sa
Cross Sales / Additional Income specialist
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The challenge Property Logic solves for your agency

Estate agents are falling behind because they lack what Property Logic provides.

We have helped private and institutional clients complete deals collectively valued in excess of a hundred million pounds, assisting specialist and non-specialist investors undertake residential. Estate agents who invest in the right tools win more instructions, retain more clients, and build stronger pipelines than those who do not.

Manual processes are costing your team hours every week

Estate agents who rely on manual workflows spend hours on tasks that Property Logic automates in minutes. That time is better spent on valuations, viewings, and building client relationships.

You cannot scale without the right cross sales / additional income infrastructure

Growing your agency is harder when your cross sales / additional income tools cannot keep pace. Property Logic gives you the platform to take on more instructions without proportionally increasing your admin burden.

Your competitors are already using tools your team does not have access to

The gap between agents using modern cross sales / additional income solutions and those still on legacy systems is widening every year. Every month without Property Logic is ground your agency is giving up.

Inconsistent processes lead to inconsistent client experiences

When your team handles cross sales / additional income differently across branches or individuals, the client experience suffers. Property Logic standardises the process so every client gets the same quality of service.

How Property Logic works for your agency

Six capabilities that transform how your agency handles cross sales / additional income.

Property Logic combines ease of use with the depth of features estate agents actually need. Here is what it delivers for your team from day one.

1

Referral management

A structured referral programme that captures revenue from every conveyancing, mortgage, and insurance opportunity your agency generates.

2

Partner network access

Access to a vetted panel of conveyancers, mortgage brokers, and other property professionals your clients need.

3

Commission tracking

Clear reporting on referral income by agent, branch, and service type.

4

Client communication

Automated client communications at the right points in the transaction to present additional services naturally.

5

Compliance support

Guidance on disclosure obligations and HMRC requirements for estate agency referral income.

6

Performance analytics

Data on conversion rates, referral volumes, and income per instruction to optimise your cross-sale strategy.

Getting started with Property Logic

From sign-up to live in your agency — five simple steps.

Property Logic is designed to slot into your existing workflow quickly, with minimal disruption to your team.

1

Book an intro call

Start with a quick call through Kerfuffle. Your account manager will introduce you to Property Logic and explain what the member offer looks like for your agency size and structure.

2

Platform demo

See Property Logic in action with a walkthrough tailored to your agency. Ask questions about the features that matter most to your team before committing to anything.

3

Agree terms

Your Kerfuffle account manager reviews the commercial terms with you. Members consistently get better pricing and conditions than going to Property Logic direct.

4

Onboarding and setup

Property Logic's team handles the initial setup and data migration. Your team gets training so everyone is confident before going live.

5

Go live and grow

Your agency is live on Property Logic. The support team is available for questions, and your account manager checks in to ensure you are getting full value from the platform.

The Kerfuffle member offer

Kerfuffle members unlock an exclusive deal with Property Logic.

Property Logic is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a direct commercial conversation with your Kerfuffle account manager in the loop.

What Kerfuffle members get

  • Exclusive Kerfuffle member terms with Property Logic
  • Priority onboarding and dedicated account support
  • Commercial terms reviewed by your Kerfuffle account manager
  • Free trial or demo arranged through Kerfuffle
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Member pricing
Better than off-the-shelf — reviewed by Kerfuffle

Property Logic pricing is agreed directly with your Kerfuffle account manager before any commitment. Members consistently get better terms than going direct.

More on Kerfuffle

Dig into the data before you book a demo.

Property Logic's full Kerfuffle profile has verified agent reviews, awards history, and case studies. Open in a new tab.

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Verified agent reviews
Real agents, real ratings →
Awards & recognition
Kerfuffle recognition →
Full Kerfuffle profile
Overview, deals, news →

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Live demo - open to all Kerfuffle members

See Property Logic in action before you commit to anything.

A demo with Property Logic is the fastest way to see whether it fits your agency. Book through Kerfuffle and your account manager will be part of the conversation to make sure you get the most out of the session.

Book a demo with the Property Logic team

A walkthrough of the platform, your questions answered, and the Kerfuffle member offer explained - all in one session.

Visit Property Logic to book a demo →
Frequently asked questions

What agents ask before getting started.

What kind of estate agencies use Property Logic?
Property Logic is used by independent agencies, regional groups, and national networks across the UK. The platform is designed to work for agencies of any size, from a single branch to a multi-branch operation.
How long does it take to get started with Property Logic?
Most agencies are live with Property Logic within a few weeks of agreeing terms. The onboarding team handles the heavy lifting so your team can focus on instructions.
Does Property Logic integrate with our existing systems?
Property Logic is built to work alongside the CRM, portals, and back-office systems your agency already uses. Your Kerfuffle account manager can advise on integrations specific to your setup before you commit.
What support is available after we go live?
Property Logic provides ongoing support via a dedicated support team. As a Kerfuffle member, your account manager also stays involved to ensure you are getting full value from the platform.
Is there a minimum contract length?
Contract terms vary and are discussed during the commercial negotiation. Kerfuffle members benefit from having their account manager review and advise on terms before signing anything.
How do I access the Kerfuffle member deal with Property Logic?
Book a call through the Calendly link on this page and mention you came via Kerfuffle or Compare The PropTech. Your account manager will be included in the introduction and the commercial terms discussion.
About Property Logic

Property Logic — a cross sales / additional income specialist for UK estate agents.

We have helped private and institutional clients complete deals collectively valued in excess of a hundred million pounds, assisting specialist and non-specialist investors undertake residential...

PropTech That Pays

Could Property Logic pay you back when you use what you buy?

Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in - not just when they sign the contract. Check if Property Logic participates and start earning back on your subscription.

Check PropTech That Pays Back → Register your agency →

The best estate agencies already use tools like Property Logic. Now it is your turn.

Book a call with the Kerfuffle team and we will walk you through the member offer for Property Logic.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.

Book a quick Zoom to discuss options →