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Managing leads, listings and client matching across disconnected tools costs deals every week. Property Raptor unifies them -- AI matching, portal listing and CRM in one Salesforce-powered platform.

Property Raptor is an AI-powered CRM built on Salesforce, the world's most widely used CRM platform. It connects lead management, listing distribution to 30+ portals, AI client-property matching and marketing automation in one system. Used by global agencies including JLL, Savills and Knight Frank -- and scaling with ambitious UK independents.

AI
AI-powered matching
Surfaces the right property for every buyer
30+
30+ portal integrations
List globally from one workflow
Salesforce
Built on Salesforce
Enterprise-grade CRM foundation
JLL
Trusted by JLL, Savills
Top-tier global agency users

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The fragmented CRM problem

When leads live in the portal inbox, listings are updated manually and client matching is done by memory, you are leaving instructions on the table.

Property Raptor is designed for agencies where the team's knowledge and data are real competitive assets -- but the tools they use to organise and act on that data let them down.

"We have leads in the portal, more in a spreadsheet and viewings booked by email. Nothing talks."

When lead sources, listing management and calendars are separate, qualified buyers get missed and follow-ups fall through the cracks. Property Raptor centralises every touchpoint in one platform built around how agents actually work.

"Our negotiators spend more time on admin than on clients."

Manual data entry between systems, copying listings to portals and chasing updates by email burns hours that should go to client conversations. Property Raptor automates the workflow around each lead, freeing your team for the work that converts.

"We cannot tell which leads are serious until it is too late to prioritise them effectively."

Without AI matching, every enquiry looks the same until someone has spent time on it. Property Raptor's algorithm surfaces the leads most likely to convert based on search criteria, property match scores and behavioural signals.

"Listing to 15 portals takes a member of staff half a day."

Publishing to multiple portals from separate logins is one of the most common agency time drains. Property Raptor lets you list to 30+ portals in one action from a single interface -- with content optimised for each channel.

How Property Raptor works for your agency

Six capabilities that turn your data from a liability into your agency's biggest asset.

Property Raptor is designed around the premise that agencies already have the data they need to convert more -- they just need a platform that uses it properly.

1

Lead management

Capture leads from every portal, source and referral in one place. Automated workflows notify the right negotiator, log the interaction and queue follow-ups without manual assignment. No lead falls through because it landed in the wrong inbox.

2

AI client-property matching

Property Raptor's algorithm analyses client requirements against your active inventory. It surfaces high-probability matches -- the right property for the right buyer -- rather than leaving matching to memory and gut feel.

3

Listing management and portal distribution

Manage all listings in one platform and publish to 30+ portals globally in a single step. Optimise descriptions per portal and track performance across channels from the same dashboard.

4

Marketing automation

Create on-brand property descriptions, email campaigns and client communications using AI-generated content. Bulk sends, templates and performance tracking reduce marketing admin without reducing output quality.

5

WhatsApp and multi-channel comms

Automated client notifications via WhatsApp Business, email and SMS keep buyers and sellers informed without your team making every call. All communication history is logged against the contact record automatically.

6

Mobile CRM

Access your full pipeline, contact records and listing information from iOS or Android. Update property status, log calls and respond to enquiries from anywhere -- with full sync to the desktop platform.

Getting started with Property Raptor

From first demo to AI-powered pipeline -- five steps.

Property Raptor is built for agencies that want to move quickly. The Salesforce foundation means enterprise-grade reliability from day one.

1

Connect your lead sources

Link your portal accounts, website and any other lead sources. All enquiries flow into Property Raptor automatically from the start.

2

Import your listings

Your current inventory is imported and structured within the CRM. Listings are ready to be managed and pushed to portals from a single workflow.

3

Configure AI matching

Set up the matching parameters for your market and client base. The algorithm begins surfacing high-probability client-property combinations from your existing pipeline immediately.

4

Team goes live

Negotiators access leads, listings and client records from desktop or the mobile app. Automated workflows start handling follow-ups and notifications from day one.

5

Track and optimise

The reporting dashboard shows lead source performance, conversion rates and pipeline velocity. Focus effort on the channels and activities that are actually converting.

The Kerfuffle member offer

Kerfuffle members can explore Property Raptor with their account manager in the conversation from the start.

Property Raptor is featured on Kerfuffle as part of the proptech partner programme. Members can access the full platform discussion with Kerfuffle AM support throughout.

What Kerfuffle members get

  • Priority onboarding for Kerfuffle member agencies
  • Kerfuffle AM available for commercial discussion
  • AI matching configured for your specific market
  • Full portal integration set up during onboarding
  • Complete platform access -- CRM, listings, marketing, mobile
Kerfuffle member route

AI-powered real estate CRM built on Salesforce

Bespoke deal
Scoped to your agency size and requirements

Property Raptor pricing is scoped to your agency. Book a demo through the Kerfuffle route and your account manager will be part of the commercial conversation before anything is agreed.

More on Kerfuffle

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Book a Zoom

See Property Raptor's AI matching, portal listing and mobile CRM in action for your agency.

A 30-minute walkthrough of lead management, AI matching, portal distribution and the mobile app -- tailored to your agency's scale and current technology.

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15 min + Q&A

Live demo of Property Raptor -- AI matching and 30+ portal distribution

See how the AI algorithm matches your clients to listings, how portal distribution works from a single interface and what the mobile CRM looks like for your negotiators in the field.

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The AI matching has changed how our negotiators work. Instead of spending time scrolling through the portal or their memory to find the right property for a buyer, Property Raptor surfaces the three best options automatically. Response times to new enquiries have dropped and we are converting a higher percentage of them to viewings because the property is actually right for them.
Director, residential sales agency -- London
Frequently asked questions

What agents ask about Property Raptor.

Is Property Raptor built on Salesforce?
Yes. Property Raptor is powered by Salesforce, the world's most widely used CRM platform. This gives it enterprise-grade reliability, security and the ability to connect to a wide ecosystem of third-party tools via Salesforce's integration framework.
Which agencies is it designed for?
Property Raptor works for agencies ranging from ambitious independents to global firms including JLL, Savills and Knight Frank. It is built to scale -- so it is as relevant to a growing single-branch operation as to a multi-office network.
How does the AI matching work?
The algorithm analyses your client requirements and active inventory. It considers property type, location, price, size and other criteria, then scores each property against each client's profile and surfaces the highest-probability matches for your team to act on first.
How many portals can I list to?
Property Raptor connects to 30+ listing portals globally. For UK agents, this covers the major residential portals and enables optimised content for each channel from the same listing record.
Does it replace our existing CRM?
For most agencies, yes -- Property Raptor is designed to be the single platform replacing separate CRM, listing and marketing tools. It also connects to a wide range of third-party tools via Salesforce's integration ecosystem if there are specific tools you need to retain.
Is there a mobile app?
Yes. Property Raptor has iOS and Android apps with full sync to the desktop platform. Negotiators can access pipeline, contact records, listing information and communication history from the field.
About Property Raptor

A global real estate CRM built on Salesforce -- and now scaling with ambitious UK agencies.

Property Raptor is a real estate technology company that launched with an explicit ambition to address the persistent reliance on spreadsheets and siloed systems across estate agencies. Built on Salesforce's CRM infrastructure, the platform has the security and scalability of enterprise software combined with a property-specific layer designed for how agents actually work. Property Raptor is used by some of the world's largest property businesses -- JLL, Savills and Knight Frank among them -- and is scaling its presence with independent and mid-size UK agencies who want the same technology advantage.

AI
Client-property matching built in
30+
Portals available for listing distribution
Salesforce
Enterprise-grade CRM backbone
Mobile
Full iOS and Android app
Pays You Back

PropTech That Pays Back - earn kredits when you use what you invest in.

Kerfuffle's PropTech That Pays Back programme rewards estate agents with kredits for actively using the tools they invest in. Check which suppliers are participating and what terms apply.

See PropTech That Pays Back → Register your agency →

Your leads, listings and client data are already your biggest asset. Property Raptor is the platform that turns them into more instructions.

Book a Zoom with the Kerfuffle team to see how Property Raptor would work for your agency's specific situation.

Want to talk through how this would work for your agency?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your branch.

Book a Zoom with Kerfuffle →