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Most estate agent websites score between 35 and 60 on the metrics search engines use to rank pages. Property Webmasters' AgentPlus platform averages 95%. The gap is your competition's advantage.

Property Webmasters designs and builds estate agent websites that combine performance, SEO and conversion rate optimisation from the ground up. Over 1,000 websites built for professional estate agents in the UK and internationally. 42% year-on-year lead increases documented for UK agency clients. Most projects go live in four weeks.

1000+
1,000+ websites built
For UK and international agents
42%
42% YoY lead increase
Documented for UK agency clients
95%
95% performance score
Average on AgentPlus platform
4 wks
4-week delivery
Typical timeline from brief to live

Your Kerfuffle presence vs the rest of the web

Kerfuffle
18
reviews - 4.9 stars
Google
45
reviews - 4.7 stars

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The website performance problem

Your website is your most important marketing asset -- and if it scores below 60 on speed, SEO and accessibility, it is actively costing you visibility.

Property Webmasters' AgentPlus platform averages a 95% performance score across speed, accessibility, best practices and SEO. The industry average for estate agent websites is 35 to 60. That gap directly determines where you appear in search results relative to your competition.

"Our website ranks for our own brand name but nothing else worth tracking."

Ranking for your own agency name costs no SEO effort. Ranking for 'estate agents in [your town]' or 'properties for sale in [area]' is what drives new vendor and landlord traffic. Property Webmasters builds location content and property page structure to target exactly those searches.

"We spend on Google Ads but the landing page does not convert the traffic we are paying for."

Paid traffic landing on a poorly converting page is wasted ad spend. Property Webmasters places conversion rate optimisation at the centre of the design process -- clear calls to action, intuitive property search and mobile-optimised layouts that perform on the device most of your visitors use.

"Our current website is not properly mobile and half our traffic comes from phones."

Most property searches now happen on mobile devices. A site that is not responsive or loads slowly on mobile loses those visitors before they see a single listing. AgentPlus is built mobile-first by default.

"We updated our CRM but the website still shows stale listings."

A website that is not integrated with your CRM shows old data and creates manual work for your team. Property Webmasters integrates your CRM or property management system so listings update automatically on the public site.

How Property Webmasters works for your agency

Six ways Property Webmasters turns your website from a cost into a lead generation asset.

Every element of a Property Webmasters site is built to rank, convert and integrate -- from the first line of code.

1

AgentPlus platform

The proprietary platform powering Property Webmasters' estate agent sites. Averages a 95% performance score across speed, accessibility, best practices and SEO -- versus an industry average of 35 to 60. Built mobile-first with fast-loading property pages and structured location content.

2

SEO and organic growth

Property pages and location content are structured to rank for the searches that drive vendor and landlord traffic. 45% year-on-year increases in organic traffic are a documented outcome for clients on the platform.

3

Conversion rate optimisation

Every page element is designed to guide visitors toward a specific action -- booking a valuation, requesting property details or making contact. CRO is built into the design process, not bolted on after launch.

4

CRM integration

Your CRM or property management system is connected so listings update automatically on your public website. New instructions go live when marked ready in your CRM. Sold and let properties are removed automatically.

5

Digital marketing and paid campaigns

Property Webmasters manages paid advertising campaigns alongside website delivery. A 289% reduction in cost per lead is a documented result for UK agency clients on the managed marketing service.

6

Free website mock-up before commitment

Property Webmasters offers a free mock-up of your estate agency website before you sign anything. You see what the finished site will look like for your agency before any commitment is made.

Getting started with Property Webmasters

From free mock-up to live estate agent website -- five steps.

Most AgentPlus websites go from brief to live in four weeks. No lengthy development project. No technical involvement required from your team.

1

Free website mock-up

Request a free mock-up of your estate agency website. Property Webmasters designs a concept based on your branding and specific requirements before you make any commitment.

2

Scope and agree

Discuss your CRM, portal connections, specific pages and any custom requirements. Most AgentPlus websites are delivered in four weeks from this point.

3

Build and integrate

Your website is built on the AgentPlus platform and integrated with your CRM. Property data is connected so the site is fully populated with live listings at launch.

4

SEO structure in place from launch

Location pages and property content are structured for organic search from day one. No retrospective SEO work required after the site goes live.

5

Launch and ongoing marketing

Your site goes live. For agencies on the managed marketing service, paid campaigns go live at the same time. Performance data is tracked and reported monthly.

The Kerfuffle member offer

Kerfuffle members get a free website mock-up and commercial terms discussed with their account manager.

Property Webmasters is featured on Kerfuffle with 18 agent reviews averaging 4.9 stars. Members can access the full scope with Kerfuffle AM support.

What Kerfuffle members get

  • Free website mock-up before any commitment
  • Kerfuffle AM available for commercial discussion
  • AgentPlus platform -- 95% average performance score
  • CRM integration included as part of the build
  • SEO and CRO built in from the start, not added later
Kerfuffle member route

Estate agent website design and digital marketing

From approx. 5,000
Recommended investment over 24 months

Property Webmasters recommends having at least five thousand pounds to invest over 24 months as a starting point. The actual cost depends on project scope, branch count and whether you add managed marketing. Contact the team for a specific quote.

More on Kerfuffle

Dig into the data before you book a demo.

Property Webmasters's full Kerfuffle profile has verified agent reviews, awards history and integration details. Open in a new tab -- your spot on this page is saved.

18
Kerfuffle agent reviews
4.9 stars - read every review
45
Google reviews
4.7 stars on Google
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Book a Zoom

See AgentPlus performance scores and the SEO structure that drives 42% year-on-year lead growth.

A walkthrough of the AgentPlus platform, live performance scores for your current website versus AgentPlus, and how CRM integration and portal feeds work.

On demand
Book
now
15 min + Q&A

Free performance analysis of your current website plus AgentPlus walkthrough

Property Webmasters will show you your current website's performance score compared to AgentPlus, how the SEO structure is built and what the mock-up would look like for your agency.

Book a Zoom with Kerfuffle →
We had a website that looked fine but was generating almost no leads from organic traffic. Property Webmasters rebuilt it on AgentPlus and within three months we were ranking for search terms we had never appeared for before. Our enquiry rate from organic traffic is now higher than what we were getting from paid ads before. The ROI has been clear from the first month.
Director, independent sales agency -- North West England
Frequently asked questions

What agents ask before commissioning a new website with Property Webmasters.

What is the AgentPlus platform?
AgentPlus is Property Webmasters' proprietary website platform built specifically for estate agents. It averages a 95% performance score across speed, accessibility, best practices and SEO. Most estate agency websites score between 35 and 60 on the same metrics -- meaning the gap directly affects search visibility.
How long does a new website take to go live?
Most AgentPlus websites are live within four weeks of the project being agreed, subject to content and imagery being available. Complex multi-branch requirements or significant customisation may extend this slightly.
Will my listings update automatically?
Yes. Property Webmasters integrates your CRM or property management system with your public website. New instructions go live when marked ready in your CRM. Sold and let properties update automatically -- no manual export or upload process.
Do you manage digital marketing as well?
Yes. Property Webmasters runs paid advertising campaigns alongside website delivery. Documented results for UK clients include a 42% year-on-year increase in leads and a 289% reduction in cost per lead for agencies on the managed marketing service.
What does a website cost?
Property Webmasters recommends having at least five thousand pounds to invest over 24 months as a starting point. The actual cost depends on the scope, branch count and whether you add digital marketing services. A free mock-up and specific quote are available before any commitment.
Can I see what the site will look like before I agree to anything?
Yes. Property Webmasters offers a free website mock-up for your agency before you sign up. You see a concept built around your branding before making any commitment.
About Property Webmasters

Over 1,000 estate agent websites. Over 75 years of combined team experience. Performance-first from the ground up.

Property Webmasters is a UK digital agency specialising exclusively in estate agent website design and digital marketing. With over 1,000 websites built for professional agents in the UK and internationally, the team combines over 75 years of combined experience in marketing, design and development across the property sector. The AgentPlus platform was built from the ground up to address the chronic performance gap between generic website builders and what estate agents actually need to rank in search, convert visitors and integrate with their technology stack.

1,000+
Websites built for estate agents
95%
Average AgentPlus performance score
42%
Year-on-year lead increase for UK clients
4 wks
Typical website delivery timeline
Pays You Back

PropTech That Pays Back - earn kredits when you use what you invest in.

Kerfuffle's PropTech That Pays Back programme rewards estate agents with kredits for actively using the tools they invest in. Check which suppliers are participating and what terms apply.

See PropTech That Pays Back → Register your agency →

Your website should work as hard as your team does. Property Webmasters builds estate agent sites that rank, convert and integrate.

Book a Zoom with the Kerfuffle team to discuss your current website, its performance score and what a Property Webmasters rebuild would change.

Want to talk through how this would work for your agency?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your branch.

Book a Zoom with Kerfuffle →