K Compare The PropTech
Identity and presence supplier

Where this supplier sharpens how your agency shows up — what to look for.

A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
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Kerfuffle & Compare The PropTech Partner

Estate agents need tools that work as hard as they do. PropGenie: PropGenie AI-powered solutions for modern estate agencies.

PropGenie AI-powered solutions for modern estate agencies. Built by agents, for agents

Branding
Branding
Branding specialist
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Kerfuffle
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The challenge PropGenie solves for your agency

The estate agents winning in your area are already using solutions like PropGenie.

PropGenie AI-powered solutions for modern estate agencies. Estate agents who invest in the right tools win more instructions, retain more clients, and build stronger pipelines than those who do not.

PropGenie solves what manual processes cannot

Built by agents, for agents. Estate agents who rely on ad-hoc approaches to branding spend hours on tasks that PropGenie handles in minutes.

You cannot scale without the right branding infrastructure

Growing your agency is harder when your branding tools cannot keep pace. PropGenie gives you the platform to take on more instructions without proportionally increasing your admin burden.

Your competitors are already using tools your team does not have access to

The gap between agents using modern branding solutions and those still on legacy systems is widening every year. Every month without PropGenie is ground your agency is giving up.

Inconsistent processes lead to inconsistent client experiences

When your team handles branding differently across branches or individuals, the client experience suffers. PropGenie standardises the process so every client gets the same quality of service.

How PropGenie works for your agency

Six capabilities that transform how your agency handles branding.

PropGenie combines ease of use with the depth of features estate agents actually need. Here is what it delivers for your team from day one.

1

PropGenie AI-powered solutions for modern estate

PropGenie AI-powered solutions for modern estate agencies. PropGenie makes this accessible for every estate agent on your team, reducing manual effort and improving consistency.

2

Built by agents, for agents

Built by agents, for agents. PropGenie makes this accessible for every estate agent on your team, reducing manual effort and improving consistency.

3

Built From the Ground Up With Estate Agents, For

Built From the Ground Up With Estate Agents, For Estate Agents Our journey began five years ago building CRMs. PropGenie makes this accessible for every estate agent on your team, reducing manual effort and improving consistency.

4

Photography and visual content

Professional property and agency photography that presents your brand at its best.

5

Content strategy

A content framework that ensures your agency communicates consistently across every channel.

6

Brand guidelines

A clear brand guide that your team and any future agencies can follow to maintain consistency as you grow.

Getting started with PropGenie

From sign-up to live in your agency — five simple steps.

PropGenie is designed to slot into your existing workflow quickly, with minimal disruption to your team.

1

Book an intro call

Start with a quick call through Kerfuffle. Your account manager will introduce you to PropGenie and explain what the member offer looks like for your agency size and structure.

2

Platform demo

See PropGenie in action with a walkthrough tailored to your agency. Ask questions about the features that matter most to your team before committing to anything.

3

Agree terms

Your Kerfuffle account manager reviews the commercial terms with you. Members consistently get better pricing and conditions than going to PropGenie direct.

4

Onboarding and setup

PropGenie's team handles the initial setup and data migration. Your team gets training so everyone is confident before going live.

5

Go live and grow

Your agency is live on PropGenie. The support team is available for questions, and your account manager checks in to ensure you are getting full value from the platform.

The Kerfuffle member offer

Kerfuffle members unlock an exclusive deal with PropGenie.

PropGenie is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a direct commercial conversation with your Kerfuffle account manager in the loop.

What Kerfuffle members get

  • Exclusive Kerfuffle member terms with PropGenie
  • Priority onboarding and dedicated account support
  • Commercial terms reviewed by your Kerfuffle account manager
  • Free trial or demo arranged through Kerfuffle
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Member pricing
Better than off-the-shelf — reviewed by Kerfuffle

PropGenie pricing is agreed directly with your Kerfuffle account manager before any commitment. Members consistently get better terms than going direct.

More on Kerfuffle

Dig into the data before you book a demo.

PropGenie's full Kerfuffle profile has verified agent reviews, awards history, and case studies. Open in a new tab.

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Awards & recognition
Kerfuffle recognition →
Full Kerfuffle profile
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Live demo - open to all Kerfuffle members

See PropGenie in action before you commit to anything.

A demo with PropGenie is the fastest way to see whether it fits your agency. Book through Kerfuffle and your account manager will be part of the conversation to make sure you get the most out of the session.

Book a demo with the PropGenie team

A walkthrough of the platform, your questions answered, and the Kerfuffle member offer explained - all in one session.

Visit PropGenie to book a demo →
Frequently asked questions

What agents ask before getting started.

What kind of estate agencies use PropGenie?
PropGenie is used by independent agencies, regional groups, and national networks across the UK. The platform is designed to work for agencies of any size, from a single branch to a multi-branch operation.
How long does it take to get started with PropGenie?
Most agencies are live with PropGenie within a few weeks of agreeing terms. The onboarding team handles the heavy lifting so your team can focus on instructions.
Does PropGenie integrate with our existing systems?
PropGenie is built to work alongside the CRM, portals, and back-office systems your agency already uses. Your Kerfuffle account manager can advise on integrations specific to your setup before you commit.
What support is available after we go live?
PropGenie provides ongoing support via a dedicated support team. As a Kerfuffle member, your account manager also stays involved to ensure you are getting full value from the platform.
Is there a minimum contract length?
Contract terms vary and are discussed during the commercial negotiation. Kerfuffle members benefit from having their account manager review and advise on terms before signing anything.
How do I access the Kerfuffle member deal with PropGenie?
Book a call through the Calendly link on this page and mention you came via Kerfuffle or Compare The PropTech. Your account manager will be included in the introduction and the commercial terms discussion.
About PropGenie

PropGenie — a branding specialist for UK estate agents.

PropGenie AI-powered solutions for modern estate agencies. Built by agents, for agents. Built From the Ground Up With Estate Agents, For Estate Agents Our journey began five years ago building CRMs...

PropTech That Pays

Could PropGenie pay you back when you use what you buy?

Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in - not just when they sign the contract. Check if PropGenie participates and start earning back on your subscription.

Check PropTech That Pays Back → Register your agency →

The best estate agencies already use tools like PropGenie. Now it is your turn.

Book a call with the Kerfuffle team and we will walk you through the member offer for PropGenie.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.

Book a quick Zoom to discuss options →