A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
Push Property connects to your estate agency CRM and automatically publishes new instructions, price reductions, sold properties and five-star reviews to your social media channels - with branded visuals, no manual input and no daily admin. Your social presence stays active and professional every working day without a social media manager.
A social presence that goes quiet for a week tells vendors that nothing is happening at your agency. A consistent daily feed tells them you are always active. Push automates the consistent feed.
Manually creating social posts for each new instruction takes 15 minutes. Across ten new instructions a week, that is two and a half hours of a negotiator's time. It slips when the team is busy.
Price reductions and sales agreed are powerful social content. They show market activity and give vendors confidence. But the posting rarely happens on the day the change is made.
A five-star review from a satisfied vendor is the most credible social content an agency can publish. Most agencies share fewer than 20% of the reviews they receive on social.
When listings are being taken, sales are being agreed and reviews are coming in - but none of it appears on social media - the agency looks quieter than it is. That is a brand problem with an easy fix.
Push Property connects to your CRM and triggers social posts based on the events that happen in your agency every day - new instructions, price changes, sales agreed and new reviews.
Connect Push to your CRM and set the triggers. When a new instruction is added, a price reduction is applied or a property is marked sold, Push generates the post and publishes it automatically.
Every post uses your agency's brand colours, logo and fonts. The visuals are generated automatically from the property details and photos in your CRM. Consistent, professional, on-brand every time.
Push connects to your review sources and automatically creates social posts when new five-star reviews arrive. Your happiest clients become your best social content without anyone lifting a finger.
Posts go to Facebook, Instagram, LinkedIn and other connected channels simultaneously. One event in your CRM, multiple social channels updated at the same moment.
If you want oversight before anything goes live, Push supports a review-and-approve workflow. Posts queue for manager approval before publication. Or run fully automated if you prefer.
Track which post types generate the most engagement, reach and profile visits. Understand which content is working so you can adjust your CRM trigger settings to publish more of what your audience responds to.
Push Property is straightforward to connect. Most agencies are posting automatically within a few days of signing up.
Push connects to your estate agency CRM via integration. The connection is set up by the Push team - you provide access, they handle the technical configuration.
Connect your agency's Facebook, Instagram and LinkedIn accounts to Push. Standard OAuth authentication - no technical skills required.
Your brand colours, logo and fonts are applied to the visual templates. You review sample posts for each content type before going live.
Set which CRM events trigger which post types. New instruction, price reduction, sold, new review - each trigger is configured with your preferred post format and timing.
Automatic posting starts. Your social feed begins updating with agency activity every time a configured trigger fires in your CRM.
Push Property is a Kerfuffle-rated supplier. Members get more than a standard trial - you get a commercial conversation with your Kerfuffle account manager in the loop before you commit to anything.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Pricing and onboarding scope are agreed per agency. Book a demo and the team will scope it live - with your Kerfuffle AM in the room.
Push Property's full Kerfuffle profile has 7 verified agent reviews, ratings, awards history and more. Open in a new tab - your spot on this page is saved.
Already a Kerfuffle member? Write a review of Push Property →
A walkthrough of Push Property's platform followed by live Q&A for estate and lettings professionals.
A practical walkthrough of Push Property's platform, covering the features your estate and lettings team will use every day. Followed by live Q&A.
Push Property was built to solve the social media consistency problem that every estate agency faces: the content exists in your CRM every day, but turning it into social posts requires manual time that most teams do not prioritise. By connecting directly to the CRM and automating the post creation and publishing workflow, Push makes an active, professional social presence the default state of a busy agency rather than an aspiration that requires a dedicated resource.
PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actually use the tools they invest in. See which suppliers are enrolled, see what other agents are saying, and start earning back on the proptech you already pay for.
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