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Named VA, trained by us
Not a call centre. A dedicated review assistant who knows your agency, your brand voice and your customers by name. Trained on the Kerfuffle-designed cadence and Trusted Agent methodology.
RARMS — the RAN Review & Reputation Management Service.
A named review assistant, trained by us but working for you, running AI-timed follow-ups on every buyer, seller, landlord and tenant you touch. Multi-platform capture, live Trusted Agent scoring, reply-rate management. We also integrate with a number of CRM systems to automate much of the process. Tech, people and AI working hand-in-glove.
Most agents capture 15–25% of their review moments. RARMS-managed agents run at 50%+.
On 200 moments, that's the difference between 40 reviews and 100+ reviews a year — enough to shift you a full Trusted Agent tier in most postcode areas.
We are opening RARMS to six RAN member firms. Each spot gets three months of RARMS delivery on us — a service worth £500 a month across a named VA, AI orchestration, CRM integration and Trusted Agent scoring. Underwritten by Moss Properties, methodology by Kerfuffle.
But this is not a freebie hunt. We are underwriting the tech and the VA so that we get proper 12-month metrics on what RARMS actually does in the wild. That only works if you are in for the whole year with us — not just the free bit.
Not an AI reviews service. People — trained by us but working for you — doing the human work, with AI removing every point of friction on the way. We also integrate with a number of CRM systems to automate much of the process.
Not a call centre. A dedicated review assistant who knows your agency, your brand voice and your customers by name. Trained on the Kerfuffle-designed cadence and Trusted Agent methodology.
Email, SMS and WhatsApp asks sent at the moments people feel the service — key handover, first month in the property, exchange, six-month check-in. Timing predicted per contact.
Every review moves your score in real time against the TA methodology — Volume, Rating, 5-star %, Reply Rate, 1-star % and Platforms. You see what's actually shifting the needle.
Google, Feefo, Trustpilot, Facebook, AllAgents, ESTAS, Yell. Not just Google. The TA methodology rewards multi-platform agents — we make sure you score everywhere.
AI drafts a reply in your brand voice within 5 minutes of any review. VA reviews it. You one-click approve. Reply rate is a smaller share of your TA score, but the fastest number to move.
Negative reviews route to a human immediately — VA or your principal — with a suggested response and the relevant transaction context already pulled in. No principal ever finds out on a Monday.
Enter your listings volume and current reviews. We show you where you sit against the regional average, how far off the next Trusted Agent tier you are, and what RARMS realistically moves.
Based on live ViewAgents data and a live Google Places lookup for your area. We do not share your results with competing agents.
The average agent within 5 miles of you charges 1.2% and has 41 reviews. After 12 months of RARMS you would have 154 reviews at 4.7★. When a vendor asks why you charge 1.5%, you now have the numbers.
Projected based on typical RARMS-managed agents. Not a guarantee. Small confidence band applies to all forward numbers.
Same maths, delivered as a short conversation. The RARMS team picks it up from question 8 and gets you personalised numbers within 24 hours.
The RARMS team is drafting your personalised Health Check. It'll land in your inbox within 24 hours with a link to book a 15-minute walk-through.
Estimated result based on what you've told us:
Or email us directly →Your Trusted Agent score is built from six inputs. They do not carry equal weight, and we do not publish the mix. Recent reviews weigh more than old ones. Reply rate is a small share but the fastest to move. Recent poor reviews cannot be offset by past volume.
One of the heaviest inputs. Agents who take more reviews demonstrate consistency across every customer, not just the delighted few.
Your headline star score with review-decay applied. A 4.8 from six months ago counts more than a 4.9 from three years ago.
Rewards agents who consistently earn five-star reviews rather than pulling their average up with a handful of outliers.
A smaller share of the score, but the fastest lever to move. Your competitors ignore it. That is the opportunity. RARMS makes replies one-click.
A single unaddressed 1-star can undo a lot of good work. Sentiment triage sends bad reviews straight to a human within minutes.
Multi-platform agents show consistency across the whole review ecosystem, not just Google. RARMS captures on seven.
Straight talk about the four things people sometimes assume "reputation management" means — and why we do not do any of them.
Nobody credible does. We route them to a human within minutes, help you reply well, and let the volume of good reviews do the arithmetic. That is the entire game.
Our VAs are trained to only ever ask real transacting parties. Every ask template is signed off by Kerfuffle. One breach ends the pilot — for us as well as the agency.
You commit to 12 months post-pilot so we can plan VA capacity. But you keep your reviews, your data, your Google profile — always. No lock-in dressed up as a moat.
Every projection on this page is based on typical RARMS-managed agents. We show a confidence band. If it doesn't stack up for your area, we'll tell you before you sign.
Nothing up front. Moss Properties is underwriting the tech and VA cost for the first 90 days. We ask for a 12-month agent commitment to keep the service running after the pilot, so we can plan VA capacity, plus a no-poaching clause on the VA team.
Post-pilot pricing is per office per month plus platform fees. We agree the number with each pilot cohort based on their listings volume and platform mix before day 90. If you don't want to continue, the service simply stops — you keep your reviews and your Google profile.
You get a named individual, trained by us but working for you, matched to your agency size and specialism. They're trained by Kerfuffle on the Trusted Agent methodology, the RAN cadence, GDPR-compliant contact rules, and your brand voice. We also integrate with a number of CRM systems to automate much of the process. You meet them in week one.
RARMS accelerates the same behaviours the TA methodology rewards — volume, rating, reply rate, multi-platform. It doesn't game the score. If half your region signs up, the regional median moves up too, and non-RARMS agents drop in relative rank without doing anything wrong. Flagged transparently in the methodology page.
Perfect — we integrate. RARMS captures across Google, Feefo, Trustpilot, Facebook, AllAgents, ESTAS and Yell in parallel. The TA methodology rewards multi-platform agents, so keeping existing platforms live is a plus.
You do. If you leave, you keep historical access. Kerfuffle keeps anonymised aggregate benchmarks for the regional median calculation — that stays valuable for every remaining member.
Tell us your listings volume. We'll show you where you sit, what RARMS realistically moves, and whether a 90-day pilot makes sense for your postcode area. If it doesn't stack up, we'll tell you.