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Finding a great negotiator, property manager or director is harder than ever. Candidates are selective, the market moves fast and generalist recruiters don't know your world. Rayner Personnel is the specialist.

Rayner Personnel is the specialist property recruitment partner for UK estate agents, letting agents and proptech businesses. Founded in 2013 by Josh Rayner, the team of ex-industry professionals places candidates from negotiator through to board level - with a deep understanding of what great looks like in property roles.

7
7 Kerfuffle reviews
5.0-star average from UK agencies
128
128 Google reviews
4.8 stars from property businesses
2013
Founded 2013
Led by Josh Rayner, ex-estate agent
All
All levels
Negotiator to director and board

Your Kerfuffle presence vs the rest of the web

Kerfuffle
7
reviews - 5.0 stars
Google
128
reviews - 4.8 stars

You have 128 reviews sitting outside Kerfuffle.
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The property recruitment problem

Finding people who are genuinely good at estate agency is a skill most generalist recruiters don't have.

The UK estate agency talent market is specialist. The best candidates are rarely active - they need to be approached. And assessing whether someone will actually perform in your specific agency environment requires knowledge of the industry that most recruitment agencies simply do not have.

"We used a generalist recruiter and they sent us CVs from people who had never worked in property."

Generalist recruiters fill roles from databases without understanding what estate agency actually requires. The result is interview time wasted on candidates who look good on paper but have no relevant experience or understanding of the role they are applying for.

"We lost a great negotiator to a competitor because we weren't quick enough."

The best property candidates are placed within days of becoming available. An agency without an active relationship with a specialist recruiter only hears about candidates after competitors have already interviewed them.

"We need a head of property management but don't know what the market rate is."

Salary benchmarking in estate agency and lettings is an area where data is sparse and advice from non-specialists is unreliable. Overpay and you create internal equity problems. Underpay and you lose the best candidates before first interview.

"Our last hire looked great in interview but didn't fit the culture."

Culture fit assessment requires an understanding of what your agency culture actually is - and how to identify whether a candidate will thrive in it. Recruiters who have worked in agency themselves are better positioned to make this assessment than those who have not.

What Rayner Personnel offers

Four recruitment service lines built around how UK property businesses actually hire.

Rayner Personnel covers contingency search, retained partnerships, B2B specialist sales recruitment and consultancy - with the full team having worked in estate agency, letting agency and property management before moving into recruitment.

1

Contingency recruitment

You pay only on successful placement. Rayner Personnel searches its active candidate network and proprietary database to identify candidates for your role, manages the screening and interview process, and presents shortlisted candidates who have been assessed against your specific requirements.

2

Retained partnership

A more intensive engagement where Rayner Personnel is fully invested in your search from the start - defining the role, building a search strategy, approaching passive candidates and providing progress reporting throughout. Suited to senior hires where the quality of candidate is more important than speed.

3

B2B specialist sales recruitment

Specialist recruitment for B2B property sales roles - key account managers, business development managers, territory managers and commercial directors within estate agency groups and proptech businesses. Rayner understands the specific skills and experience that B2B property sales roles require.

4

Market intelligence and salary benchmarking

Salary benchmarking, market insights and hiring advice for agencies restructuring their teams, entering new markets or building out a management structure for the first time. Drawing on live placement data rather than survey averages.

5

Candidate network and search

Access to an active candidate network of property professionals at all levels - many of whom are not actively advertising their availability. The ability to approach the right candidate in the right role at the right time is what distinguishes a specialist from a generalist recruiter.

6

Recruitment consultancy

Advisory support for agencies developing their employer brand, restructuring their hiring process or training their management team to interview and onboard more effectively. The quality of your hiring process affects the quality of candidate you attract.

How the process works

Five steps to getting started.

1

Role briefing

A detailed conversation about the role, your agency culture, team structure and what great looks like for this specific hire. The better the briefing, the faster the search.

2

Market search

Rayner's team identifies candidates from its active network - both those who are actively looking and those who might be persuaded to move for the right opportunity.

3

Candidate assessment

Screening interviews conducted by ex-property professionals who can assess both competence and cultural fit before candidates reach your shortlist.

4

Shortlist and interviews

A shortlist of candidates is presented with detailed notes on each. Rayner coordinates the interview process and provides structured feedback to keep the search moving.

5

Offer management and onboarding

Rayner manages the offer process, salary negotiation and candidate notice period - and stays involved through the onboarding period to ensure a successful start.

The Kerfuffle member route

Kerfuffle members get a prioritised introduction to Rayner Personnel - with your AM in the loop from the first briefing.

Rayner Personnel has 7 Kerfuffle reviews at 5.0 stars and 128 Google reviews at 4.8 stars from UK property businesses. Kerfuffle members can access an introduction route with account manager involvement.

What Kerfuffle members get

  • Priority briefing with the Rayner Personnel team
  • Kerfuffle AM in the commercial conversation
  • Market intelligence on salary benchmarks for your role
  • Contingency or retained model assessed against your needs
  • Specialist recruiter with ex-agency team members
Kerfuffle member route

Standard route

Direct website contact

AM-introduced from day one

Contingency or retained
Scoped to role seniority and urgency

Contingency fees are based on a percentage of first-year salary, charged on successful placement. Retained fees are agreed upfront with milestone payments. Book a conversation with Kerfuffle and we will arrange the right introduction.

More on Kerfuffle

Check the full Kerfuffle profile before you book.

Kerfuffle carries verified reviews from UK property professionals who have worked with Rayner Personnel directly.

Reviews
Kerfuffle reviews
Read what UK agents say
Full Kerfuffle profile
Features, overview, contact
Book a call

Start the conversation via Kerfuffle.

A 30-minute call with the Kerfuffle team to arrange the right introduction to Rayner Personnel.

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Frequently asked questions

Common questions about Rayner Personnel.

How do we get started via Kerfuffle?
Book a conversation with the Kerfuffle team using the button on this page. We will make the right introduction to Rayner Personnel and your Kerfuffle account manager will be involved in any initial conversation before any commercial commitment is made.
Is Rayner Personnel right for our type of agency?
The Kerfuffle team can advise on fit before you invest time in a full commercial conversation. Book a call and we will help you assess whether Rayner Personnel is the right solution for your specific agency before the first introduction is made.
What does working with Kerfuffle add to this supplier relationship?
Kerfuffle's account managers have relationships with hundreds of UK estate agents and have visibility of what works and what does not across the supplier landscape. They can help you scope the right engagement with Rayner Personnel, review commercial terms and advise on fit - all before you commit to anything.
Can we see reviews before we speak to Rayner Personnel?
Yes - visit the Kerfuffle profile for Rayner Personnel to read verified reviews from UK estate agents and property professionals who have worked with them directly.
What is the typical first step after the Kerfuffle introduction?
After the Kerfuffle introduction, Rayner Personnel will typically arrange a scoping call or demonstration relevant to your agency's specific situation. Your Kerfuffle account manager stays involved through the commercial conversation to help ensure the terms and scope are right for your agency before anything is signed.
About Rayner Personnel

Founded in 2013 by Josh Rayner. Built on the belief that property recruitment should be done by people who have worked in property.

Rayner Personnel was founded by Josh Rayner with a clear premise: that the best property recruitment comes from recruiters who have sat at the same desk as the people they are placing. The team of ex-estate agents and property managers brings genuine industry credibility to every search - which is why 128 Google reviews at 4.8 stars and 7 Kerfuffle reviews at 5.0 stars reflect a consistently strong track record across all levels of property hiring.

7
Kerfuffle reviews at 5.0 stars
128
Google reviews at 4.8 stars
2013
Founded - specialist from day one
All
Levels - negotiator to director and board
Pays You Back

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The right hire pays for itself. The wrong hire costs more than the recruiter's fee.

7 Kerfuffle reviews at 5.0 stars. 128 Google reviews at 4.8 stars. Specialist property recruitment by people who have worked in the industry.