Rayner Personnel is the specialist property recruitment partner for UK estate agents, letting agents and proptech businesses. Founded in 2013 by Josh Rayner, the team of ex-industry professionals places candidates from negotiator through to board level - with a deep understanding of what great looks like in property roles.
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The UK estate agency talent market is specialist. The best candidates are rarely active - they need to be approached. And assessing whether someone will actually perform in your specific agency environment requires knowledge of the industry that most recruitment agencies simply do not have.
Generalist recruiters fill roles from databases without understanding what estate agency actually requires. The result is interview time wasted on candidates who look good on paper but have no relevant experience or understanding of the role they are applying for.
The best property candidates are placed within days of becoming available. An agency without an active relationship with a specialist recruiter only hears about candidates after competitors have already interviewed them.
Salary benchmarking in estate agency and lettings is an area where data is sparse and advice from non-specialists is unreliable. Overpay and you create internal equity problems. Underpay and you lose the best candidates before first interview.
Culture fit assessment requires an understanding of what your agency culture actually is - and how to identify whether a candidate will thrive in it. Recruiters who have worked in agency themselves are better positioned to make this assessment than those who have not.
Rayner Personnel covers contingency search, retained partnerships, B2B specialist sales recruitment and consultancy - with the full team having worked in estate agency, letting agency and property management before moving into recruitment.
You pay only on successful placement. Rayner Personnel searches its active candidate network and proprietary database to identify candidates for your role, manages the screening and interview process, and presents shortlisted candidates who have been assessed against your specific requirements.
A more intensive engagement where Rayner Personnel is fully invested in your search from the start - defining the role, building a search strategy, approaching passive candidates and providing progress reporting throughout. Suited to senior hires where the quality of candidate is more important than speed.
Specialist recruitment for B2B property sales roles - key account managers, business development managers, territory managers and commercial directors within estate agency groups and proptech businesses. Rayner understands the specific skills and experience that B2B property sales roles require.
Salary benchmarking, market insights and hiring advice for agencies restructuring their teams, entering new markets or building out a management structure for the first time. Drawing on live placement data rather than survey averages.
Access to an active candidate network of property professionals at all levels - many of whom are not actively advertising their availability. The ability to approach the right candidate in the right role at the right time is what distinguishes a specialist from a generalist recruiter.
Advisory support for agencies developing their employer brand, restructuring their hiring process or training their management team to interview and onboard more effectively. The quality of your hiring process affects the quality of candidate you attract.
A detailed conversation about the role, your agency culture, team structure and what great looks like for this specific hire. The better the briefing, the faster the search.
Rayner's team identifies candidates from its active network - both those who are actively looking and those who might be persuaded to move for the right opportunity.
Screening interviews conducted by ex-property professionals who can assess both competence and cultural fit before candidates reach your shortlist.
A shortlist of candidates is presented with detailed notes on each. Rayner coordinates the interview process and provides structured feedback to keep the search moving.
Rayner manages the offer process, salary negotiation and candidate notice period - and stays involved through the onboarding period to ensure a successful start.
Rayner Personnel has 7 Kerfuffle reviews at 5.0 stars and 128 Google reviews at 4.8 stars from UK property businesses. Kerfuffle members can access an introduction route with account manager involvement.
Standard route
Direct website contact
AM-introduced from day one
Contingency fees are based on a percentage of first-year salary, charged on successful placement. Retained fees are agreed upfront with milestone payments. Book a conversation with Kerfuffle and we will arrange the right introduction.
Kerfuffle carries verified reviews from UK property professionals who have worked with Rayner Personnel directly.
A 30-minute call with the Kerfuffle team to arrange the right introduction to Rayner Personnel.
Book a Zoom with KerfuffleRayner Personnel was founded by Josh Rayner with a clear premise: that the best property recruitment comes from recruiters who have sat at the same desk as the people they are placing. The team of ex-estate agents and property managers brings genuine industry credibility to every search - which is why 128 Google reviews at 4.8 stars and 7 Kerfuffle reviews at 5.0 stars reflect a consistently strong track record across all levels of property hiring.
Kerfuffle's PropTech That Pays Back programme rewards estate agents with kredits when they engage with supplier tools. See which suppliers are part of the programme.
7 Kerfuffle reviews at 5.0 stars. 128 Google reviews at 4.8 stars. Specialist property recruitment by people who have worked in the industry.