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Where this supplier plugs into your demand pipeline — what to look for.

Marketing spend without a system is a discretionary cost. Marketing with the right partner is an instructed-listing pipeline.
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Estate agents need tools that work as hard as they do. RealMove: Here is all you need to know about RealMove, the UK's fastest growing property website.

Here is all you need to know about RealMove, the UK's fastest growing property website. We're launching very soon with a simple idea: don't charge estate agents anything

Property
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Property Marketing specialist
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The challenge RealMove solves for your agency

The estate agents winning in your area are already using solutions like RealMove.

Here is all you need to know about RealMove, the UK's fastest growing property website. Estate agents who invest in the right tools win more instructions, retain more clients, and build stronger pipelines than those who do not.

RealMove solves what manual processes cannot

We're launching very soon with a simple idea: don't charge estate agents anything. Estate agents who rely on ad-hoc approaches to property marketing spend hours on tasks that RealMove handles in minutes.

You cannot scale without the right property marketing infrastructure

Growing your agency is harder when your property marketing tools cannot keep pace. RealMove gives you the platform to take on more instructions without proportionally increasing your admin burden.

Your competitors are already using tools your team does not have access to

The gap between agents using modern property marketing solutions and those still on legacy systems is widening every year. Every month without RealMove is ground your agency is giving up.

Inconsistent processes lead to inconsistent client experiences

When your team handles property marketing differently across branches or individuals, the client experience suffers. RealMove standardises the process so every client gets the same quality of service.

How RealMove works for your agency

Six capabilities that transform how your agency handles property marketing.

RealMove combines ease of use with the depth of features estate agents actually need. Here is what it delivers for your team from day one.

1

Here is all you need to know about RealMove, the UK's

Here is all you need to know about RealMove, the UK's fastest growing property website. RealMove makes this accessible for every estate agent on your team, reducing manual effort and improving consistency.

2

We're launching very soon with a simple idea: don't

We're launching very soon with a simple idea: don't charge estate agents anything. RealMove makes this accessible for every estate agent on your team, reducing manual effort and improving consistency.

3

No listing fees, no small

No listing fees, no small. RealMove makes this accessible for every estate agent on your team, reducing manual effort and improving consistency.

4

Campaign analytics

Clear reporting on how your property marketing is performing, so you can invest budget where it generates the most instructions.

5

Brand consistency tools

Templates and brand guidelines that ensure every piece of content your agency produces looks professional and on-brand.

6

Portal integration

Direct integration with the major portals so your listings go live immediately, with no duplication of data entry.

Getting started with RealMove

From sign-up to live in your agency — five simple steps.

RealMove is designed to slot into your existing workflow quickly, with minimal disruption to your team.

1

Book an intro call

Start with a quick call through Kerfuffle. Your account manager will introduce you to RealMove and explain what the member offer looks like for your agency size and structure.

2

Platform demo

See RealMove in action with a walkthrough tailored to your agency. Ask questions about the features that matter most to your team before committing to anything.

3

Agree terms

Your Kerfuffle account manager reviews the commercial terms with you. Members consistently get better pricing and conditions than going to RealMove direct.

4

Onboarding and setup

RealMove's team handles the initial setup and data migration. Your team gets training so everyone is confident before going live.

5

Go live and grow

Your agency is live on RealMove. The support team is available for questions, and your account manager checks in to ensure you are getting full value from the platform.

The Kerfuffle member offer

Kerfuffle members unlock an exclusive deal with RealMove.

RealMove is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a direct commercial conversation with your Kerfuffle account manager in the loop.

What Kerfuffle members get

  • Exclusive Kerfuffle member terms with RealMove
  • Priority onboarding and dedicated account support
  • Commercial terms reviewed by your Kerfuffle account manager
  • Free trial or demo arranged through Kerfuffle
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Member pricing
Better than off-the-shelf — reviewed by Kerfuffle

RealMove pricing is agreed directly with your Kerfuffle account manager before any commitment. Members consistently get better terms than going direct.

More on Kerfuffle

Dig into the data before you book a demo.

RealMove's full Kerfuffle profile has verified agent reviews, awards history, and case studies. Open in a new tab.

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Verified agent reviews
Real agents, real ratings →
Awards & recognition
Kerfuffle recognition →
Full Kerfuffle profile
Overview, deals, news →

Already a Kerfuffle member? Write a review of RealMove →

Live demo - open to all Kerfuffle members

See RealMove in action before you commit to anything.

A demo with RealMove is the fastest way to see whether it fits your agency. Book through Kerfuffle and your account manager will be part of the conversation to make sure you get the most out of the session.

Book a demo with the RealMove team

A walkthrough of the platform, your questions answered, and the Kerfuffle member offer explained - all in one session.

Visit RealMove to book a demo →
Frequently asked questions

What agents ask before getting started.

What kind of estate agencies use RealMove?
RealMove is used by independent agencies, regional groups, and national networks across the UK. The platform is designed to work for agencies of any size, from a single branch to a multi-branch operation.
How long does it take to get started with RealMove?
Most agencies are live with RealMove within a few weeks of agreeing terms. The onboarding team handles the heavy lifting so your team can focus on instructions.
Does RealMove integrate with our existing systems?
RealMove is built to work alongside the CRM, portals, and back-office systems your agency already uses. Your Kerfuffle account manager can advise on integrations specific to your setup before you commit.
What support is available after we go live?
RealMove provides ongoing support via a dedicated support team. As a Kerfuffle member, your account manager also stays involved to ensure you are getting full value from the platform.
Is there a minimum contract length?
Contract terms vary and are discussed during the commercial negotiation. Kerfuffle members benefit from having their account manager review and advise on terms before signing anything.
How do I access the Kerfuffle member deal with RealMove?
Book a call through the Calendly link on this page and mention you came via Kerfuffle or Compare The PropTech. Your account manager will be included in the introduction and the commercial terms discussion.
About RealMove

RealMove — a property marketing specialist for UK estate agents.

Here is all you need to know about RealMove, the UK's fastest growing property website. We're launching very soon with a simple idea: don't charge estate agents anything . No listing fees, no small...

PropTech That Pays

Could RealMove pay you back when you use what you buy?

Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in - not just when they sign the contract. Check if RealMove participates and start earning back on your subscription.

Check PropTech That Pays Back → Register your agency →

The best estate agencies already use tools like RealMove. Now it is your turn.

Book a call with the Kerfuffle team and we will walk you through the member offer for RealMove.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.

Book a quick Zoom to discuss options →