A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
Reeds Financial provides estate agents with a whole-of-market mortgage broking and financial services referral service, giving your clients access to qualified advisers who improve transaction speed, reduce fall-throughs, and generate a revenue stream for your agency.
Estate agents who do not have a robust financial services partner lose on two fronts: transactions fall through when buyers turn out to be unqualified, and significant introducer fee revenue goes uncaptured because clients are self-directing to comparison sites rather than using your recommended adviser.
Accepting viewings from buyers without confirmed mortgage decisions leads to wasted appointments, delayed sales progressions, and eventual fall-throughs when finance falls through at the last moment.
Estate agents with active financial services referral partnerships generate consistent additional revenue per transaction. Without one, that income simply goes elsewhere.
When you have no credible mortgage partner to refer to, buyers use comparison sites and find their own brokers - advisers with no investment in keeping your transaction moving to completion.
A transaction that collapses at the mortgage stage - after months of sales progression, surveys and solicitor costs - is the most costly and avoidable failure in estate agency.
Built for how estate agents actually work - from the first enquiry to the completed transaction and beyond.
Reeds Financial advisers search the whole mortgage market, not a restricted panel. This means your clients receive genuinely impartial advice on the best product for their situation, improving satisfaction and completion rates.
Introduce buyers to Reeds Financial at the point of viewings or offer acceptance. A rapid DIP (Decision in Principle) confirms financial credibility early, protecting your pipeline and your negotiators' time.
Beyond mortgages, Reeds Financial advises on life cover, income protection and buildings insurance - revenue-generating referrals that your agency would otherwise see go to comparison sites.
Reeds Financial works with estate agents under a formal introducer arrangement with compliant referral documentation, regular reporting, and commercial terms scoped to your transaction volumes.
Reeds Financial operates with advisers who understand your local property market - important for buyer conversations that involve local house price context and area-specific lending considerations.
When buyers are working with your recommended mortgage adviser, your sales progressors have a direct line to check mortgage status. That visibility is the difference between catching a problem early and learning about it at the point of mortgage refusal.
Most agencies are up and running quickly. Here is what the path from initial discussion to live usage looks like.
Your Kerfuffle AM facilitates the commercial conversation with Reeds Financial. Terms cover referral documentation, fee structure and reporting frequency.
Train your team on the buyer qualification conversation - when to introduce the financial services recommendation and how to frame it as a client benefit, not an upsell.
Your team recommends Reeds Financial to every buyer at viewing or offer stage. Buyers who confirm their mortgage in principle early move faster through your sales progression process.
Review monthly reporting to see how many of your transactions have a Reeds Financial adviser involved - and how the fall-through rate on those transactions compares to your agency-wide average.
As completion volumes grow, revisit commercial terms with your Kerfuffle AM to ensure your agency is capturing appropriate revenue from the referral relationship.
Reeds Financial is featured by Compare The PropTech as part of the Kerfuffle proptech partner programme. Members of Kerfuffle get a commercial conversation with their account manager in the loop before committing to anything with Reeds Financial.
Standard commercial route
Off-the-shelf pricing
Your terms, reviewed before you sign
Commercial terms, onboarding timeline and scope are agreed per agency. Book a demo and Reeds Financial will scope it with your Kerfuffle account manager in the conversation.
Reeds Financial's full Kerfuffle profile has 3 verified agent reviews, integration list, awards history and case studies. Open in a new tab - your spot on this page is saved.
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A focused walkthrough of Reeds Financial's core capability, followed by live Q&A for estate agents and letting agents considering the platform.
Reeds Financial Services Limited has been providing whole-of-market mortgage and financial services advice in the UK since 2000. The firm operates structured estate agent introducer partnerships, providing agencies with a qualified financial services referral pathway that generates additional revenue while improving buyer qualification rates.
Estate agents looking for independent insight on Reeds Financial can find verified reviews, integration details and awards history on their Kerfuffle profile - the UK property industry's most trusted supplier review platform.
Full Kerfuffle profile for Reeds Financial ->Want to talk through how this would work for your team?
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