A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
Rentround is the UK's leading letting agent comparison platform, connecting landlords actively researching agents with the lettings agencies best positioned to serve them. Over 6,000 landlord leads per month flow through the platform - estate agents on Rentround capture a share of that landlord intent.
The landlord who searches "letting agent near me" on Google has high intent and a short decision window. Rentround captures that landlord at the moment they are comparing agents, surfacing your agency alongside your fees, services and ratings - before they call the first name they recognise.
Word of mouth and referrals are valuable but unpredictable. Rentround provides a structured, scalable channel for new landlord enquiries that you can invest in and grow.
Landlords increasingly use comparison tools to shortlist agents. If your agency is not listed on Rentround, you are absent from a purchase journey that ends in a management instruction.
Landlords default to the agent they know if they cannot compare fees objectively. Rentround puts your pricing alongside competitors' in a transparent, structured format that educated landlords trust.
Rightmove and Zoopla landlord leads are relatively expensive for the volume of instruction-ready landlords they deliver. Rentround is a landlord-first platform - every lead is a potential management instruction.
Built for how estate agents actually work - from the first enquiry to the completed transaction and beyond.
Your agency appears in Rentround's comparison results when landlords search for agents in your area. Your fees, services and ratings are presented alongside competitors in a format designed for landlords making a decision.
When a landlord on Rentround selects your agency, their contact details are delivered directly to you - a warm introduction from a landlord who has reviewed your offering and chosen to make contact.
Rentround allows you to display your letting fees and service packages clearly - a credibility signal that landlords increasingly expect before making contact, and a differentiator from agents who hide their pricing.
Your Kerfuffle and other review ratings are visible on your Rentround profile, giving landlords a trust layer that reduces the friction of contacting an agency they have not previously used.
Landlord profiles on Rentround include property details that help you assess whether an enquiry is relevant to your portfolio focus - single properties, HMOs, commercial - before you commit time to the follow-up call.
Rentround provides agencies with lead volume reporting, conversion data and comparison positioning insights - helping you understand how your listing is performing and where adjustments might improve results.
Most agencies are up and running quickly. Here is what the path from initial discussion to live usage looks like.
Set up your agency listing with your fee structure, service packages, regulatory affiliations and review ratings. A complete profile significantly outperforms a basic listing.
Set how leads are delivered to your agency - email notification, CRM integration, or direct enquiry. Ensure your team has a clear follow-up process for Rentround leads from day one.
Rentround leads arrive from landlords who have compared agents. Brief your team on the context - these are informed prospects, not cold contacts. Your conversion conversation should reflect that.
Review monthly Rentround lead reporting. Track how many leads are converting to management instructions and at what average portfolio value.
Based on conversion data, adjust your profile - fee presentation, service descriptions, or review count - to improve your click-through rate among comparing landlords.
Rentround is featured by Compare The PropTech as part of the Kerfuffle proptech partner programme. Members of Kerfuffle get a commercial conversation with their account manager in the loop before committing to anything with Rentround.
Standard commercial route
Off-the-shelf pricing
Your terms, reviewed before you sign
Commercial terms, onboarding timeline and scope are agreed per agency. Book a demo and Rentround will scope it with your Kerfuffle account manager in the conversation.
Rentround's full Kerfuffle profile has 3 verified agent reviews, integration list, awards history and case studies. Open in a new tab - your spot on this page is saved.
Already a Kerfuffle member? Write a review of Rentround ->
A focused walkthrough of Rentround's core capability, followed by live Q&A for estate agents and letting agents considering the platform.
Rentround is the UK's leading letting agent comparison platform for landlords. The platform captures landlords at the moment they are comparing agents - typically the highest-intent point in their agent selection journey - and connects them with listed agencies. With over 6,000 landlord leads processed monthly, Rentround is one of the most efficient landlord lead generation channels available to UK lettings agencies.
Estate agents looking for independent insight on Rentround can find verified reviews, integration details and awards history on their Kerfuffle profile - the UK property industry's most trusted supplier review platform.
Full Kerfuffle profile for Rentround ->Want to talk through how this would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.
Book a Zoom with Kerfuffle ->