Rex Software is an AI-first CRM built specifically for estate agents, used by over 10,000 agents worldwide with a strong focus on the UK market. Rex Hub gives vendors a live seller portal to track their property's progress, while Rex's AI surfaces the leads your team would otherwise miss. Cloud-based, mobile-ready, and built for the way modern agency operates.
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Estate agents generate leads from portals, direct enquiries, social media, and existing database contacts every single day. The problem is not generating leads -- it is knowing which ones to act on, when, and in what order. A CRM that stores contacts but does not help your team prioritise them is a filing system, not a business tool.
Without intelligent lead prioritisation, busy agents default to contacting the same familiar faces -- recent enquiries and existing relationships. The majority of a CRM's value sits in the contacts that have not been touched for weeks, months, or longer. Rex's AI surfaces these opportunities before a competitor gets to them first.
Estate agent vendors routinely cite poor communication as their biggest frustration. They want to know that viewings are being booked, that feedback is being collected, and that the agent is actively working their instruction. Rex Hub gives vendors a live portal so they can see property progress -- reducing vendor calls to your team and improving satisfaction scores.
When an agency has multiple branches and a mix of field agents and office staff, a CRM that only works on a desktop becomes a barrier. Rex Software is cloud-based and has full-featured iOS and Android apps so your team can manage their pipeline from anywhere without data loss between devices.
A lead that came in ten days ago and has not been followed up since is probably looking at your competitor's stock right now. Rex's workflow automation creates follow-up tasks, sends triggered communications, and prompts your team before a lead goes cold -- without relying on individual agents to remember.
Rex Software is built for the operational rhythm of an estate agency business -- valuations, listings, viewings, offers, completions, and the database management that sits alongside all of it. The AI layer adds the intelligence that makes each part of the workflow more effective.
Rex's AI analyses your database activity, engagement patterns, and market signals to surface the contacts most likely to instruct, buy, or refer in the near term. Your team starts each day with a prioritised list of who to call -- not a blank database and a blank screen.
Rex Hub is a branded vendor portal that gives sellers real-time visibility of their property sale -- viewings booked, viewing feedback received, portal performance, and agent activity. Vendors who can see what is happening do not need to call to find out, and agents who can share the portal handle vendor communication more efficiently.
Rex manages the full transaction pipeline from valuation to completion -- with configurable stages, automated task assignment, and clear visibility of where every instruction sits. Branch managers can see their team's activity across the pipeline without chasing individuals for updates.
Rex's workflow engine automates follow-up tasks, triggered emails, and SMS communications at each stage of the buyer, vendor, landlord, and tenant journey. Automation is configured around your agency's process -- not a generic template that needs to be unpicked before it works.
Rex Software is fully cloud-based with native iOS and Android apps. Field agents, branch managers, and remote valuers all work from the same live database -- meaning no lost data between office and car, and no 'I updated it when I got back to the office' delays.
Rex's reporting module covers pipeline performance, team activity, lead source analysis, and marketing ROI. Branch managers and directors can see which lead sources are performing, which team members are most active, and where the pipeline has bottlenecks -- without exporting data to spreadsheets.
Rex Software's onboarding process is designed to get an estate agency onto the platform with their data migrated and their team trained in as few weeks as possible. The Kerfuffle introduction ensures the process starts with a clear understanding of your agency's current setup.
The Kerfuffle introduction to Rex Software covers your agency's current CRM, the size of your team and database, your branch configuration, and what you most want Rex to do for your agency that your current system does not.
Rex Software walks your team through a live demonstration of the platform in the context of your agency's workflow. This is not a generic demo -- the Rex team presents the features most relevant to your specific challenges.
Rex's onboarding team plans the data migration from your current CRM. Contact records, property history, notes, and pipeline data are all assessed so the migration plan is clear before it starts.
Rex is configured to your agency's workflow -- pipeline stages, automation rules, Rex Hub branding, and user permissions. Your team is trained on the platform before go-live so they are confident from day one.
Rex goes live with your full database in place. The Rex support team is available during and after the transition period. For Kerfuffle members, the introduction to ongoing support is facilitated by the Kerfuffle account team.
Rex Software is featured on Kerfuffle and Compare The PropTech as an AI-first CRM specialist for estate agents. The Kerfuffle route connects you with the Rex team so the demonstration starts with your agency's specific challenges.
Rex Software pricing is structured around the size of your agency and the number of users on the platform. The Kerfuffle introduction ensures the commercial conversation is scoped to your setup -- including migration costs, implementation support, and ongoing subscription terms.
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A 30-minute conversation with the Kerfuffle team covers the product in the context of your specific agency setup -- followed by live Q&A and a clear picture of what the commercial relationship would look like.
Whether you are a single-office agent or a multi-branch group, the conversation is tailored to your current setup and where the biggest gains are available for your team.
Book a Zoom with KerfuffleRex Software is an AI-first CRM built specifically for estate agents, with over 10,000 users across the UK and Australia. The platform combines intelligent lead prioritisation, pipeline management, workflow automation, and the Rex Hub vendor portal into a single cloud-based system. Rex is designed for the operational complexity of modern estate agency -- from single independents to multi-branch groups.
Compare The PropTech brings together the UK's leading property technology and services suppliers in one place. Explore the full directory, read verified agent reviews, and find the right tools for your agency.
Rex Software gives estate agents an AI-first CRM with a vendor portal, workflow automation, full mobile access, and intelligent lead prioritisation. Stop calling the same twenty contacts and start working the full database.
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