Richard Durrant is a lettings growth specialist who works with estate agency principals and management teams to grow their managed portfolios, increase revenue per landlord and reduce the operational drag that prevents growth. Not training in the abstract - commercial partnership in the specific, focused on the three things that move a lettings business: more landlords, more revenue per landlord, and greater efficiencies.
Growing a lettings portfolio requires three things working simultaneously: new landlord acquisition, revenue optimisation from the existing book, and operational efficiency that lets you grow without proportionally growing your headcount. Richard works on all three.
When your agency's landlord pipeline depends on referrals, walk-ins and the occasional portal enquiry, growth is unpredictable. A structured landlord acquisition approach changes the shape of your pipeline permanently.
Adding managed properties to the book while fees stay the same means your business is working harder for the same margin. The revenue opportunity in an existing managed portfolio is almost always larger than the acquisition pipeline.
When a property manager is at capacity and growth requires hiring before the revenue justifies it, the business stalls. Reducing the administrative load per property removes that ceiling.
Most lettings growth plans are written and then filed. Richard's work turns plans into accountable activity - specific actions, tracked outcomes and regular accountability to keep momentum in place.
Richard typically works with business owners and senior management over a defined engagement period - reviewing the current business, identifying the highest-value opportunities and building the specific programmes to capture them.
Analysing your current landlord acquisition channels and building a structured programme for new landlord development - including referral systems, commercial partnerships and targeted prospecting activities.
Reviewing the current fee structure and ancillary revenue across your managed portfolio to identify where revenue optimisation is possible without risking existing landlord relationships.
Mapping the operational workflow across your lettings team to identify where time is being absorbed by processes that could be streamlined - reducing hours per property under management.
Working directly with lettings managers and directors on the commercial and leadership skills that drive portfolio growth - not generic management training but practical coaching in the specific challenges of a lettings operation.
Richard's background in corporate partnerships (including roles at Outra and Relocation Agent Network) means he understands how to build commercial relationships that generate instruction pipelines rather than just brand awareness.
Regular review sessions with defined actions and tracked outcomes. Growth work that is measured rather than assumed, with accountability built in from the start of the engagement.
Richard typically engages with agencies over a structured period - starting with a review of the current business and building towards specific growth programmes with tracked outcomes.
A detailed review of your current lettings portfolio - landlord acquisition channels, fee structure, retention rate, team structure and revenue per property under management.
Richard identifies the highest-value growth opportunities specific to your business - the areas where the same effort produces the most return.
A specific growth programme is built around the identified opportunities - with defined activities, timelines and success metrics.
Richard works alongside your team on the delivery of the programme, with regular review sessions and adjustments based on early results.
The programme is embedded into your team's operating routine so the growth activity continues beyond the engagement period.
Richard Durrant is a Kerfuffle-rated supplier. Members get more than a standard trial - you get a commercial conversation with your Kerfuffle account manager in the loop before you commit to anything.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Pricing and onboarding scope are agreed per agency. Book a demo and the team will scope it live - with your Kerfuffle AM in the room.
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A walkthrough of Richard Durrant's platform followed by live Q&A for estate and lettings professionals.
A practical walkthrough of Richard Durrant's platform, covering the features your estate and lettings team will use every day. Followed by live Q&A.
Richard Durrant is a lettings growth specialist with a background spanning estate agency operations, corporate partnerships and consultancy. He has worked with Leaders Romans Group, held a Head of Commercial and Corporate Partnerships role at Outra, and was instrumental in building the Relocation Agent Network following its acquisition by Realogist. His consultancy practice focuses on the three growth levers for lettings businesses - more landlords, more revenue per landlord and greater efficiencies - and works with business owners and management teams who want structured, accountable growth rather than general advice.
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