Is this page trying to sell me a Rightmove subscription?
No. If you are a UK estate agent or letting agent, you are almost certainly already on Rightmove. This page exists to help Kerfuffle members use their existing subscription more effectively - and to support any commercial conversations around package changes from an independent standpoint. Kerfuffle is on your side, not on commission from Rightmove.
What does Propertymark's headline sponsorship mean in practice?
Rightmove is Propertymark's headline sponsor, which is the highest tier of industry partnership. This means Rightmove has a formal relationship with the UK's main agency membership body and is endorsed as a preferred partner for Propertymark members. For agents, it signals a stable, ongoing relationship between the two organisations.
What is Optimiser Edge and should I be on it?
Optimiser Edge is Rightmove's top-tier agency package, which includes four exclusive marketing and data products. 35% of independent estate agents were subscribed by end of 2025. Whether it represents value for your agency depends on your volume, your current package, and how thoroughly you use what you are already paying for. Talk to Kerfuffle before upgrading - the conversation costs nothing.
How does listing quality affect my results on Rightmove?
Significantly. Rightmove's own data shows that correctly priced properties with complete listings sold in 36 days on average. Those that required a price reduction took 127 days. Photography quality, floor plan inclusion, and accurate pricing are the three biggest levers - none of them require a package upgrade, just better process at listing stage.
What data products does Rightmove offer agents?
Rightmove provides market intelligence and comparable data tools that are included in higher-tier packages. These include sold price data, local market trend analysis and in some tiers, demographic demand data. Agents who use these consistently report more confident valuation appointments and stronger conversion rates on instructions.
Can Kerfuffle help me negotiate my Rightmove contract?
Kerfuffle members can discuss their Rightmove relationship with the Kerfuffle team, who can provide context on how comparable agencies are positioned and what is typically available. Any commercial discussions with Rightmove are conducted between you and Rightmove directly - Kerfuffle provides independent guidance rather than acting as a broker.
What percentage of my enquiries should be coming from Rightmove?
With 73% of sales outcomes and 85% of lettings outcomes flowing through the portal, Rightmove typically accounts for the majority of qualified enquiries at most agencies. If your Rightmove share of enquiries is significantly lower than this, it may indicate a listing quality or pricing issue worth investigating.
Does Rightmove offer training or support for agents?
Yes. Rightmove provides account management support and training resources as part of agency packages. The Building Success Together programme is their relationship-led approach to helping agents get the most from the platform. Your account manager is your first point of contact for package questions - Kerfuffle can support you in preparing for those conversations.
