A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
Rightval gives estate agents a branded instant valuation tool that captures vendor and landlord leads from social media, your website, and anywhere you advertise your agency - 24 hours a day, without prospecting calls or door-to-door canvassing.
Homeowners thinking about selling or letting typically explore the market online before contacting any agent. An instant valuation tool captures them at the moment of curiosity - the earliest and most receptive point in their journey, before a competitor has the same conversation.
Cold calling, door-to-door and leaflet drops are effective but labour-intensive. An instant valuation tool generates inbound vendor leads passively - from your existing website traffic and social media audience.
Sellers who want to understand their property's value before making decisions go to Rightmove, Zoopla or comparison sites. Rightval puts that valuation experience on your agency's platform - keeping them in your funnel.
Facebook and Google ads driving traffic to a standard contact form convert poorly. Ads driving traffic to an instant valuation tool - where homeowners get immediate value - convert dramatically better.
Most vendors contact three agents. Being the first to establish contact - via an instant valuation - significantly improves your chances of being one of the three invited to appraise.
Built for how estate agents actually work - from the first enquiry to the completed transaction and beyond.
Create a branded instant valuation tool that matches your agency's identity - your colours, your logo, your messaging - in under five minutes. No technical expertise required.
Rightval generates a unique link for your valuation tool. Share it in your email signature, on your website, in social media bios, in paid ads, or on physical marketing - anywhere your agency is visible.
Valuations are powered by Land Registry data, providing credible estimates that homeowners trust enough to exchange their contact details for.
Every lead is captured in Rightval's agent dashboard - with the property address, estimated value, contact details and the homeowner's asking price expectations - ready for your team to follow up.
Rightval Managed delivers a fully managed Facebook ad campaign plus up to 100 pounds per month in ad spend, generating a minimum of 20 landlord and vendor leads per month on your behalf.
Push leads from Rightval directly into your CRM via custom webhooks - ensuring every captured contact is in your pipeline without manual transfer.
Most agencies are up and running quickly. Here is what the path from initial discussion to live usage looks like.
Sign up, upload your logo and brand colours, and your Rightval instant valuation tool is ready within minutes. No design work or technical setup required.
Drop your Rightval link into your website, email footer, Google Business profile, social bios and any advertising you are running. Every channel you are on now becomes a valuation lead channel.
When homeowners request a valuation, Rightval notifies you immediately. Their contact details, property address and estimated valuation data arrive in your dashboard ready for follow-up.
Your team calls the lead with the valuation data in hand. The conversation starts with the homeowner already invested - they have received something of value from your agency.
If you want to generate leads beyond your organic traffic, Rightval Managed runs Facebook ad campaigns for you - managed by Rightval's team, at a fixed monthly price with an included ad budget.
Rightval is featured by Compare The PropTech as part of the Kerfuffle proptech partner programme. Members of Kerfuffle get a commercial conversation with their account manager in the loop before committing to anything with Rightval.
Standard commercial route
Off-the-shelf pricing
Your terms, reviewed before you sign
Commercial terms, onboarding timeline and scope are agreed per agency. Book a demo and Rightval will scope it with your Kerfuffle account manager in the conversation.
Rightval's full Kerfuffle profile has 3 verified agent reviews, integration list, awards history and case studies. Open in a new tab - your spot on this page is saved.
Already a Kerfuffle member? Write a review of Rightval ->
A focused walkthrough of Rightval's core capability, followed by live Q&A for estate agents and letting agents considering the platform.
Rightval provides instant valuation tools and managed lead generation services to UK estate agents. Founded on the insight that online valuation tools consistently outperform standard contact forms for converting website visitors and social media audiences into vendor and landlord leads, Rightval offers both self-managed and fully managed options to estate agents of all sizes.
Estate agents looking for independent insight on Rightval can find verified reviews, integration details and awards history on their Kerfuffle profile - the UK property industry's most trusted supplier review platform.
Full Kerfuffle profile for Rightval ->Want to talk through how this would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.
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