Roar Digital is a B2B marketing agency specialising in paid media, SEO, web development and market intelligence for estate agents. They build geocentric campaigns on Google Ads and Meta Ads that target buyers, vendors and landlords in your specific coverage area - getting your agency in front of the right audience at exactly the moment they are searching.
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The majority of vendors and landlords now search online before deciding which estate agent to call. Paid search and social advertising, combined with strong SEO, determines which agencies they see. Without specialist management, estate agent digital budgets are wasted on broad terms that do not convert.
PPC without clear attribution and conversion tracking is money spent in the dark. Estate agent paid search needs to be measured against valuation requests and instructions won, not just clicks and impressions.
Organic search ranking for estate agent terms in your specific area is determined by technical SEO, content and local signals. Without ongoing attention, competitors who invest in SEO pull ahead in rankings over time.
Generic social advertising generates volume but not quality. Geocentric paid social campaigns targeting specific demographics in your coverage area produce enquiries that are far more likely to convert.
Traffic without conversion means the advertising spend is wasted at the last step. Roar Digital combines paid media with conversion rate analysis to make sure the traffic they drive actually results in enquiries.
Roar Digital's approach to estate agent digital marketing is built around geocentric targeting - campaigns that are specific to your agency's geographic market, not broadcast to a generic property audience.
Google Ads campaigns built and managed for estate agents. Keyword selection focused on vendor and landlord intent searches in your specific coverage area. Campaign structure, bidding strategy and landing pages all optimised for valuation enquiries - not just clicks.
Facebook and Instagram advertising campaigns targeting homeowners, landlords and property investors in your coverage area. Geocentric audience targeting, creative production and ongoing campaign management to deliver quality enquiries from social channels.
A full SEO audit of your current website covering technical issues, on-page optimisation, local SEO signals and content gaps. Followed by an ongoing SEO strategy delivering ranking improvements for the search terms your target clients are actually using.
Retargeting campaigns that follow up with people who have visited your website but not made an enquiry. Remarketing keeps your agency visible to warm prospects who have shown interest - at a lower cost per enquiry than cold audience advertising.
Website improvements and new builds that support paid media and SEO performance. Roar Digital can build or optimise estate agent websites to ensure landing pages, conversion forms and site speed are aligned with the advertising driving traffic to them.
Roar Digital provides market intelligence data to inform campaign strategy - understanding what search activity looks like in your area, what competitors are doing and where the biggest opportunities for paid and organic growth exist.
Roar Digital starts with a custom PPC audit and market intelligence review before recommending any campaign strategy. No generic packages, no one-size-fits-all approach.
Roar Digital reviews your existing paid search and social presence, or the competitive landscape in your area if you are starting from scratch. The audit identifies what is working, what is not and what the biggest opportunities are.
A paid media strategy is presented based on the audit findings - which channels to prioritise, what budget allocation makes sense, which audience segments and coverage areas to target and what conversion goals to optimise for.
Campaigns are built to the agreed strategy: keyword selection, ad copy, audience targeting, bidding configuration and landing page recommendations. Campaigns go live with full tracking and attribution in place from day one.
The SEO strategy runs in parallel with paid media - technical fixes, content publication, local citation building and ongoing optimisation to improve organic rankings alongside the paid traffic.
Monthly reporting covers campaign performance, conversion metrics, spend efficiency and ranking progress. Campaigns are continuously optimised based on performance data, not left running on the settings from launch.
Roar Digital is listed on Kerfuffle as a specialist in digital marketing for estate agents. Members can access the full profile and connect with the team for a custom PPC audit and strategy conversation.
Roar Digital's fees are based on the channels managed, your advertising budget and the scope of SEO and web development work agreed. Contact the team through the Kerfuffle network for a custom PPC audit and strategy call.
Roar Digital's full Kerfuffle profile and agent reviews are on the Kerfuffle profile - open in a new tab.
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A short call with the Kerfuffle team will help you understand the supplier's fit for your business and how to access any member terms on offer.
A custom PPC audit and discovery call covering your current digital presence, your competitors' advertising activity and what a paid media strategy for your specific coverage area would look like.
Book a Zoom with KerfuffleRoar Digital is a specialist B2B marketing agency focusing on paid media, SEO and web development for businesses in property and financial services. Their geocentric campaign approach - targeting specific geographic coverage areas on Google Ads and Meta Ads - is designed for businesses like estate agents where the audience is inherently local. The agency provides custom PPC audits, paid social management, SEO strategy, remarketing and market intelligence services.
PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actively use the tools they invest in. Browse the full supplier list to see who is on the programme.
Specialist paid media, SEO and market intelligence for estate agents. Geocentric campaigns that target the right audience in your specific coverage area.
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