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Your competitors are buying the clicks you are not. Roar Digital makes sure your agency shows up first.

Roar Digital is a B2B marketing agency specialising in paid media, SEO, web development and market intelligence for estate agents. They build geocentric campaigns on Google Ads and Meta Ads that target buyers, vendors and landlords in your specific coverage area - getting your agency in front of the right audience at exactly the moment they are searching.

PPC
Paid search specialists
Google Ads campaigns for estate agents
Meta
Paid social
Facebook and Instagram ads for property
SEO
SEO and content
Ranking improvements for estate agent search terms
Geo
Geocentric focus
Campaigns targeted to your exact coverage area

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The digital visibility problem

Vendors are searching for estate agents online. Your competitors appear first. You are not even on the first page.

The majority of vendors and landlords now search online before deciding which estate agent to call. Paid search and social advertising, combined with strong SEO, determines which agencies they see. Without specialist management, estate agent digital budgets are wasted on broad terms that do not convert.

"We are spending on Google Ads but cannot see what instructions we are getting from it."

PPC without clear attribution and conversion tracking is money spent in the dark. Estate agent paid search needs to be measured against valuation requests and instructions won, not just clicks and impressions.

"Local vendors are going to our competitors who appear on Google ahead of us."

Organic search ranking for estate agent terms in your specific area is determined by technical SEO, content and local signals. Without ongoing attention, competitors who invest in SEO pull ahead in rankings over time.

"We tried Facebook ads and got lots of enquiries that went nowhere."

Generic social advertising generates volume but not quality. Geocentric paid social campaigns targeting specific demographics in your coverage area produce enquiries that are far more likely to convert.

"Our website gets traffic but nobody converts."

Traffic without conversion means the advertising spend is wasted at the last step. Roar Digital combines paid media with conversion rate analysis to make sure the traffic they drive actually results in enquiries.

How Roar Digital works for estate agents

Paid media, SEO and market intelligence - all focused on your coverage area.

Roar Digital's approach to estate agent digital marketing is built around geocentric targeting - campaigns that are specific to your agency's geographic market, not broadcast to a generic property audience.

1

PPC and paid search management

Google Ads campaigns built and managed for estate agents. Keyword selection focused on vendor and landlord intent searches in your specific coverage area. Campaign structure, bidding strategy and landing pages all optimised for valuation enquiries - not just clicks.

2

Paid social management

Facebook and Instagram advertising campaigns targeting homeowners, landlords and property investors in your coverage area. Geocentric audience targeting, creative production and ongoing campaign management to deliver quality enquiries from social channels.

3

SEO and SEO audit

A full SEO audit of your current website covering technical issues, on-page optimisation, local SEO signals and content gaps. Followed by an ongoing SEO strategy delivering ranking improvements for the search terms your target clients are actually using.

4

Remarketing campaigns

Retargeting campaigns that follow up with people who have visited your website but not made an enquiry. Remarketing keeps your agency visible to warm prospects who have shown interest - at a lower cost per enquiry than cold audience advertising.

5

Web development

Website improvements and new builds that support paid media and SEO performance. Roar Digital can build or optimise estate agent websites to ensure landing pages, conversion forms and site speed are aligned with the advertising driving traffic to them.

6

Market intelligence

Roar Digital provides market intelligence data to inform campaign strategy - understanding what search activity looks like in your area, what competitors are doing and where the biggest opportunities for paid and organic growth exist.

How Roar Digital gets your estate agency campaigns live

From audit to live campaigns - five steps.

Roar Digital starts with a custom PPC audit and market intelligence review before recommending any campaign strategy. No generic packages, no one-size-fits-all approach.

1

Custom PPC audit

Roar Digital reviews your existing paid search and social presence, or the competitive landscape in your area if you are starting from scratch. The audit identifies what is working, what is not and what the biggest opportunities are.

2

Campaign strategy

A paid media strategy is presented based on the audit findings - which channels to prioritise, what budget allocation makes sense, which audience segments and coverage areas to target and what conversion goals to optimise for.

3

Account build and campaign launch

Campaigns are built to the agreed strategy: keyword selection, ad copy, audience targeting, bidding configuration and landing page recommendations. Campaigns go live with full tracking and attribution in place from day one.

4

SEO implementation

The SEO strategy runs in parallel with paid media - technical fixes, content publication, local citation building and ongoing optimisation to improve organic rankings alongside the paid traffic.

5

Reporting and optimisation

Monthly reporting covers campaign performance, conversion metrics, spend efficiency and ranking progress. Campaigns are continuously optimised based on performance data, not left running on the settings from launch.

The Kerfuffle member offer

Kerfuffle members can connect with Roar Digital through the Kerfuffle network.

Roar Digital is listed on Kerfuffle as a specialist in digital marketing for estate agents. Members can access the full profile and connect with the team for a custom PPC audit and strategy conversation.

What Kerfuffle members can access

  • Full Roar Digital profile on Kerfuffle with agent reviews
  • Introduction via the Kerfuffle account manager team
  • Custom PPC audit of your current paid search presence
  • Geocentric campaign strategy for your coverage area
  • SEO, paid social and market intelligence included
Kerfuffle member route
Bespoke
Scoped to your agency and coverage area

Roar Digital's fees are based on the channels managed, your advertising budget and the scope of SEO and web development work agreed. Contact the team through the Kerfuffle network for a custom PPC audit and strategy call.

More on Kerfuffle

Dig into the data before you book a demo.

Roar Digital's full Kerfuffle profile and agent reviews are on the Kerfuffle profile - open in a new tab.

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Overview, reviews, integrations

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Book a conversation

Find out how this supplier could work for your agency.

A short call with the Kerfuffle team will help you understand the supplier's fit for your business and how to access any member terms on offer.

See what Roar Digital's geocentric approach would produce for your coverage area.

A custom PPC audit and discovery call covering your current digital presence, your competitors' advertising activity and what a paid media strategy for your specific coverage area would look like.

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Frequently asked questions

Common questions from estate agents.

What makes Roar Digital different from a generic digital marketing agency?
Roar Digital specialises in property and financial services businesses, with particular expertise in geocentric campaigns - advertising that is targeted to specific geographic coverage areas. This means their keyword selection, audience targeting and campaign structure are built around how estate agents' local markets work, not generic digital marketing best practice.
What is a geocentric campaign and why does it matter for estate agents?
A geocentric campaign targets people in a specific geographic area rather than a broad audience. For estate agents, this means advertising to homeowners, landlords and buyers in your specific coverage postcodes - not to a generic property audience across a wide region. Geocentric targeting produces higher-quality leads at lower cost per enquiry.
Can Roar Digital take over management of existing Google Ads campaigns?
Yes. Roar Digital audits existing Google Ads accounts and identifies what is working and what is not before taking over management. Poorly structured accounts with broad keyword targeting and inadequate conversion tracking are common in estate agency PPC and are among the first things Roar Digital addresses.
Does Roar Digital handle Facebook and Instagram advertising as well as Google?
Yes. Roar Digital manages paid social campaigns on Facebook and Instagram alongside paid search. Social advertising for estate agents targets homeowners and landlords in specific areas with creative tailored to property sector audiences.
How does Roar Digital measure success?
Roar Digital measures campaigns against conversion goals - valuation enquiry form submissions, call tracking and lead quality - not just traffic volume or impressions. Monthly reporting covers spend, conversions, cost per lead and ranking progress for SEO.
How do Kerfuffle members connect with Roar Digital?
Members can view the full Roar Digital profile on Kerfuffle and contact the team through the Kerfuffle network. Use the button on this page to book a custom PPC audit and strategy conversation.
About this supplier

Roar Digital - B2B digital marketing for estate agents and property businesses.

Roar Digital is a specialist B2B marketing agency focusing on paid media, SEO and web development for businesses in property and financial services. Their geocentric campaign approach - targeting specific geographic coverage areas on Google Ads and Meta Ads - is designed for businesses like estate agents where the audience is inherently local. The agency provides custom PPC audits, paid social management, SEO strategy, remarketing and market intelligence services.

Geo
Geocentric campaigns for your coverage area
All
Google Ads, Meta Ads, SEO and web dev
Data
Market intelligence informing every campaign
ROI
Focused on valuation enquiries, not just clicks
PropTech That Pays Back

Discover which proptech suppliers pay you back when you use them.

PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actively use the tools they invest in. Browse the full supplier list to see who is on the programme.

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Your agency should be the first name vendors see when they search. Roar Digital makes it happen.

Specialist paid media, SEO and market intelligence for estate agents. Geocentric campaigns that target the right audience in your specific coverage area.

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