A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
Root Fifty Two is a brand and digital marketing agency based in Burnley, Lancashire, providing brand identity, website design and digital marketing campaigns for estate agents, letting agents and property businesses. Strong brand presence and effective digital marketing are increasingly what differentiates local agencies from their competition.
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Vendors and landlords evaluating estate agents in a local market form their first impression digitally - from your website, your social media, your portal presence and the visual quality of your property marketing. If your brand and digital presence do not reflect the quality of your service, you are losing instructions before the conversation starts.
A website that does not perform well on mobile, does not load quickly and does not communicate your brand credibly is producing a negative first impression for a significant proportion of your potential clients.
Property businesses that post sporadically, with mixed visual quality and no clear brand voice, are missing the consistent local market presence that builds recognition and generates inbound enquiry.
For sale boards, stationery, email signatures, brochures - materials that look dated reduce the perceived quality of your service before a client has spoken to you. Brand investment pays back in every impression you make.
Estate agencies that do not have a clear marketing strategy produce activity without results. Knowing what you want marketing to achieve, and building a plan that delivers it, is what separates agencies that grow from those that stay the same.
Root Fifty Two combines brand, digital and creative expertise with an understanding of what property businesses need from their marketing - generating instructions, not just impressions.
Logo, colour palette, typography and the brand standards that ensure every touchpoint - from your for sale boards to your email footer - communicates the same professional identity consistently.
A website that performs on mobile, loads quickly, represents your brand credibly and is designed to convert visitors into valuations, viewings and management enquiries.
Paid social, search and display advertising campaigns targeted at vendors and landlords in your geographic market - with creative that reflects your brand and targeting that reaches people at the right point in their property decision.
Consistent, on-brand social media content that builds your local market presence and generates the recognition and trust that produces inbound enquiries from people who already know your brand.
Photography direction, brochure design, property description copywriting and the full range of creative services that present your properties and your agency at their best.
A structured marketing plan built around your agency's growth objectives - deciding what you are trying to achieve and building a programme that delivers it consistently.
Root Fifty Two works with property businesses through a structured process that begins with understanding your market position and ends with a brand and marketing programme delivering measurable results.
Understanding your agency - your services, your local market, your competition and the position you want to occupy. The brief that drives everything else.
Brand identity developed or refreshed based on the discovery - logo, guidelines and the core brand elements that will be applied consistently across all materials.
Website design and build, social media profile setup and the digital infrastructure that supports your marketing activity.
Marketing campaigns designed around your objectives and launched across the channels that reach your target vendors and landlords.
Performance review and optimisation to ensure your marketing spend continues to produce the best available return.
Root Fifty Two is a Kerfuffle-listed supplier. Members get their Kerfuffle account manager included in any commercial discussion.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Book a demo and the Root Fifty Two team will scope it live - with your Kerfuffle AM in the room.
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A review of your agency's current brand and digital presence - and a conversation about what a stronger marketing position would produce for your instruction volumes.
Root Fifty Two is a brand and digital marketing agency based in Burnley, Lancashire, providing brand identity, website design, digital marketing and creative services to property businesses and other commercial clients. The firm combines creative capability with an understanding of what estate agents and letting agencies need from their marketing - building brand presence and digital infrastructure that generates the instructions and enquiries that drive agency growth.
PropTech That Pays Back rewards estate agents with kredits when they use the tools they invest in - not just when they sign the contract. Check whether Root Fifty Two participates and start earning back on your spend.
Kerfuffle members get more than a demo - you get commercial terms reviewed before you sign anything.
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