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Done well, cross sales pay for the marketing budget. Done badly, they cost you the customer.
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Every tenant you place and every landlord you manage is a potential insurance customer. Most letting agents do not have a compliant, structured way to reach them. Safe House Insurance gives letting agents a structured insurance referral service - adding value for tenants and landlords, and generating compliant referral revenue for the agency.

Safe House Insurance provides specialist tenant contents and property insurance through the letting agent channel, backed by Paymentshield. For agents, it is a compliant ancillary service that adds value for the people in your portfolio and generates referral income without adding operational complexity to your business.

INS
Tenant insurance
Contents cover for your tenants
LL
Landlord cover
Property insurance for landlords
REV
Agency revenue
Compliant referral income
UK
UK support
UK-based call centre

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The letting agent ancillary services problem

Most letting agents have the opportunity to offer insurance to tenants and landlords but lack a structured, compliant way to do it.

Tenant and landlord insurance is a genuine need at every tenancy. Without a structured referral arrangement, that need gets met elsewhere - or not at all - and the revenue opportunity and the value-add for clients both go unrealised.

Tenants who move in without contents insurance and then pursue the landlord for accidental damage

Uninsured tenants are a risk for landlords and an administrative complication for agents. A structured insurance option at tenancy start reduces the incidence of uninsured tenants in your portfolio.

Landlords who may be underinsured on buy-to-let property

Standard home insurance does not meet the specific requirements of a rented property. Landlords who have not reviewed their cover may be inadequately protected for the risks specific to their tenancy.

Ancillary revenue opportunities not being realised

Letting agents who informally mention insurance providers rarely realise the full referral income available through a properly structured arrangement.

Compliance concerns about recommending insurance informally

Insurance referrals require the right regulatory framework to be compliant. A structured arrangement through Safe House Insurance provides that framework, removing the compliance concern.

How Safe House Insurance works for letting agents

Six elements that make Safe House Insurance a practical ancillary service for lettings businesses.

Safe House Insurance integrates into the letting agent's workflow at the natural points where insurance conversations happen - tenancy start for tenants and portfolio review for landlords.

1

Tenant contents insurance

Accessible contents insurance products for tenants, offered at tenancy start when the need is most immediate and the conversation most natural.

2

Landlord property insurance

Specialist buy-to-let landlord insurance products with the appropriate cover for rented residential property.

3

Letting agent referral structure

Structured referral arrangement for letting agents - compliant, documented and producing referral revenue for the agency at each successful introduction.

4

Paymentshield-backed products

Insurance products backed by Paymentshield, one of the UK's established specialist mortgage and insurance providers to the intermediary market.

5

Post-referral customer handling

Safe House Insurance's UK-based call centre handles all contact with tenants and landlords after the referral. Your agency does not need to manage insurance enquiries or claims.

6

Referral income reporting

Reporting on referrals made and income generated - giving agency principals visibility into the value of the ancillary revenue stream.

How your letting agency sets up with Safe House Insurance

From referral structure assessment to live ancillary service - five stages.

Safe House Insurance works with letting agents through a structured setup that establishes the referral framework, trains the team and launches the service at the right touchpoints in the tenancy workflow.

1

Agency assessment and referral structure design

Review of your tenancy volumes, workflow touchpoints and current ancillary service arrangements - producing a referral structure designed for your agency's specific operation.

2

Compliance review and agreement

Referral agreement reviewed and established on a compliant basis. Safe House Insurance handles the regulatory framework; your agency makes compliant introductions.

3

Team briefing and workflow integration

Brief introduction for your team on when and how to make referrals - integrated into the existing tenancy onboarding workflow rather than added as a separate process.

4

Live referral launch

Referral service goes live at the agreed touchpoints. Safe House Insurance handles all contact with tenants and landlords from the point of referral onward.

5

Income reporting and service review

Regular reporting on referrals and revenue, with periodic review to ensure the service continues to meet the needs of your agency and your tenants and landlords.

The Kerfuffle member offer

Kerfuffle members get a referral structure assessment and terms discussed before any commitment.

Safe House Insurance is a Kerfuffle-listed supplier. Members get their Kerfuffle account manager included before any referral agreement is signed.

What Kerfuffle members get with Safe House Insurance

  • Referral structure assessment for your agency
  • Kerfuffle AM included in commercial discussions
  • Agreement terms reviewed before signing
  • Access to Paymentshield-backed tenant and landlord products
Kerfuffle member route

Standard route

Off-the-shelf pricing

Your terms, reviewed before you sign

Bespoke deal
Scoped to your business

Book a demo and the Safe House Insurance team will scope it live - with your Kerfuffle AM in the room.

More on Kerfuffle

Dig into the data before you book a demo.

Safe House Insurance's Kerfuffle profile has a verified review. Review the profile before booking an assessment.

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Live demo - open to all Kerfuffle members

Book a referral structure assessment with Safe House Insurance.

A review of your agency's tenancy volumes, workflow and the insurance referral revenue opportunity available.

On demand
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30 min + Q&A

Tenant and landlord insurance through the letting agent channel

How letting agents can add a compliant insurance referral service for tenants and landlords - generating ancillary revenue without adding operational complexity.

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Frequently asked questions

What property professionals ask before they get started.

Is Safe House Insurance only for letting agents or does it work for sales agents too?
Safe House Insurance's core distribution is through the letting agent channel. Contact them to discuss applicability to sales or mixed agency operations.
How does the compliance framework work for letting agents?
The referral structure is designed to be compliant with insurance distribution regulations. Safe House Insurance handles the customer-facing sale; your agency makes compliant introductions. Review the compliance framework with your own adviser.
What Paymentshield products are available?
Products include tenant contents insurance and landlord property insurance. Contact Safe House Insurance for the current product range and coverage details.
How is referral revenue calculated?
Revenue structure is agreed as part of the referral arrangement. Book an assessment to discuss the specific model.
Does Safe House Insurance handle all contact with tenants and landlords after referral?
Yes. Safe House Insurance's UK call centre handles all contact with tenants and landlords regarding their insurance after the referral. Your agency does not handle insurance queries.
How do I access the Kerfuffle member offer?
Book an assessment through this page and mention Kerfuffle or Compare The PropTech. Your Kerfuffle account manager will be included.
About Safe House Insurance

Safe House Insurance - specialist property insurance through the letting agent channel.

Safe House Insurance provides specialist tenant contents and landlord property insurance through the letting agent distribution channel, backed by Paymentshield. For letting agents, the service provides a structured, compliant way to offer insurance to the tenants and landlords in their portfolio - adding value at key tenancy touchpoints and generating referral revenue without adding operational complexity.

www.safehouseinsurance.co.uk →
Pays You Back

PropTech That Pays Back - a Kerfuffle initiative.

PropTech That Pays Back rewards estate agents with kredits when they use the tools they invest in - not just when they sign the contract. Check whether Safe House Insurance participates and start earning back on your spend.

See Safe House Insurance on PropTech That Pays Back → Register your agency →

Your letting portfolio contains insurance conversations waiting to happen - with the right structure, they also generate revenue.

Kerfuffle members get more than a demo - you get commercial terms reviewed before you sign anything.

Want to talk through how this would work for your team?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the right fit for your business.

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