K Compare The PropTech
5RATED 5 ON KERFUFFLE - 86 REVIEWS
Propertymark Industry Supplier
Kerfuffle & Compare The PropTech Partner

Your stale listings and difficult-to-sell properties are costing you vendor relationships and board conversions. SDL Property Auctions - the UK's most successful live-streamed property auctioneer - gives estate agents a fully supported auction route that closes more stock, faster.

Monthly national live-streamed auctions broadcast from SDL's dedicated auction studio. Daily timed auctions available 365 days a year. An award-winning team with the UK's largest live auction network for residential and commercial property. Rated 5 stars by 86 estate agents on Kerfuffle. NRLA national partnership. The agent referral route is designed so estate agencies add auction capability without adding auction overhead.

5*
5-star rated
86 estate agent reviews on Kerfuffle
12x
Monthly auctions
National live-streamed events per year
365
Daily timed auctions
Online bidding every day of the year
UK
Nationwide coverage
Residential, commercial, land and investment
The problem with stock your conventional route cannot shift

Every estate agency has properties that private treaty cannot shift - and every one of those properties is eroding vendor confidence.

Vacant properties, tenanted investment stock, mixed-use buildings, development plots, commercial premises, and probate assets all have one thing in common: they are harder to sell through the conventional private treaty route and they sit on the market longer than they should. The longer they sit the worse your vendor relationship becomes. Auction is not a last resort - it is the right route for a specific type of stock, and it closes faster with a fixed completion timeline that private treaty cannot offer.

Difficult stock that sits on the market damages your office conversion rate

Properties that attract little interest in private treaty consume marketing spend, negotiator time, and vendor patience. An auction route for the right stock takes those properties off your books with a fixed completion date - typically 30 days unconditional or 60 days conditional - and replaces a stalling relationship with a completed sale.

Vendors of investment and commercial stock expect an auction option

Corporate clients, portfolio landlords, and vendors of tenanted investment properties understand auction as a disposal route. If your agency cannot offer it - or cannot offer it credibly - you lose the instruction to a competitor that can. SDL's national reach and live-streamed format gives your agency the auction capability that sophisticated vendors expect.

The conditional auction method brings auction speed to properties private treaty buyers want

The conditional (modern method) auction gives buyers 60 days to arrange financing while the seller has certainty of completion. Properties that attract mortgage buyers - not just cash investors - can sell through conditional auction. This significantly expands the pool of stock your auction route can handle beyond purely investment property.

Adding auction without adding cost is only possible through a referral model

Running your own auction operation requires auctioneers, auction infrastructure, marketing to investor buyers, and legal pack management. A referral model with SDL means you introduce the property, SDL handles the entire auction process, and you receive a referral fee on completion. Auction capability with no auction overhead.

How SDL Property Auctions works for estate agents

National live-streamed auctions every month. Timed auctions every day. A referral model that rewards your office for every introduction.

SDL Property Auctions runs the UK's largest live-streamed national property auction, broadcast monthly from a dedicated studio with a live auctioneer at the rostrum. Remote bidders participate online, by phone, or by proxy. Alongside the monthly national events, SDL runs timed auctions on their website every day of the year with 24/7 online bidding. The estate agent referral model is the route through which most agents engage - SDL manages the entire auction process and the referring agent receives a fee on completion.

1

Monthly national live-streamed auctions

SDL's national property auction runs monthly, broadcast live from their dedicated studio. A professional auctioneer takes bids from online participants, phone bidders, and proxies simultaneously. The auction is free to watch without registration - meaning buyers nationwide can follow the event. The live format creates competitive bidding on the right stock and a transparent, witnessed sale process.

2

Daily timed online auctions - 365 days a year

SDL's timed auction platform operates continuously - buyers can browse lots and place bids online at any time of day on any day of the year. Timed auctions suit properties where the seller wants flexible timing rather than a fixed monthly event date, and where the buyer pool is nationwide and online-first. The timed format is particularly effective for residential investment stock and properties in secondary locations.

3

Unconditional and conditional auction methods

SDL offers both unconditional (traditional) and conditional (modern method) auction routes. Unconditional sales exchange contracts immediately on the fall of the hammer with a 30-day completion. Conditional sales give buyers a 60-day period to arrange financing, making SDL's auction accessible to mortgage buyers as well as cash investors. The right method for each property depends on the vendor's requirements and the likely buyer pool.

4

Wide property types - residential, commercial, land, investment

SDL's auction lots range from vacant residential properties and tenanted investment stock through to building plots, commercial premises, mixed-use buildings, development opportunities, and probate assets. The breadth of property types reflects the national buyer base that SDL's live-streamed format attracts - including residential investors, commercial operators, and developers who specifically use auction as their primary acquisition channel.

5

Free valuations and legal pack management

SDL provides free, no-obligation auction valuations for vendors. The legal pack - the essential property information required for buyers before the auction - can be compiled by the vendor's solicitor or SDL can recommend a conveyancing partner. Buyers have access to the legal pack before the auction, so the transaction is ready to proceed immediately on a successful bid without delay.

6

Estate agent referral programme

Estate agents who introduce properties to SDL receive a referral fee on completion. The SDL team handles the entire auction process - valuation, legal pack co-ordination, marketing, the auction itself, and post-auction transaction management. Your office introduces the property and the vendor. SDL delivers the auction outcome. The referral model is designed to be simple, transparent, and rewarding for agents who have the right stock for the auction route.

The agent referral journey

From identifying the right stock to completion - the SDL estate agent referral process.

SDL's referral model is designed to be simple for the referring agent - the operational complexity of the auction process sits with SDL, not with your office.

1

Identify suitable properties in your stock

Vacant properties, tenanted investment stock, mixed-use buildings, development land, probate assets, or any property where the vendor wants a fixed completion date and a transparent sale process. SDL's team can advise on suitability for any specific property you have in mind.

2

Introduce the vendor to SDL for a free valuation

SDL provides a free auction valuation for every property referred. The valuation covers both the likely sale price through auction and the recommended reserve price. The vendor understands the auction process, the fees, and the timeline before making any decision to proceed.

3

SDL manages the entire auction process

From the point the vendor instructs SDL, the auction management is handled by the SDL team. Legal pack co-ordination, property listing, marketing to SDL's national buyer base, and the auction event itself are all managed without requiring further input from your office beyond initial introduction.

4

Referral fee paid on completion

When the property completes successfully through auction, the referring agent receives their referral fee. The fee structure is agreed at the point of introduction. SDL's auction process is designed for speed - unconditional completions within 30 days of the auction, conditional completions within 60 days.

The Kerfuffle & CTP member offer

Kerfuffle members access SDL Property Auctions with dedicated support and a clear referral structure reviewed before they commit.

SDL Property Auctions is a Propertymark Industry Supplier rated 5 stars by 86 estate agents on Kerfuffle. Kerfuffle and Compare The PropTech members access the SDL agent referral programme through a dedicated route - with your Kerfuffle account manager reviewing the referral structure and commission terms with you before you introduce your first property.

What Kerfuffle members get

  • Dedicated Kerfuffle account management
  • Member-reviewed referral structure before your first introduction
  • Propertymark Industry Supplier - verified 5-star rated partner
  • Free auction valuations for every referred property
  • Access to monthly live-streamed national auctions
  • Daily timed auction platform for flexible timing
Member route

Standard approach

Direct cold approach, no agent support

Kerfuffle & CTP member route

Direct access
Referral terms reviewed by your Kerfuffle AM

SDL's referral structure for estate agents is discussed and confirmed with your Kerfuffle account manager before you make your first introduction. The SDL team covers the auction process in full for your referred properties - from free valuation through to completion - while your office receives the referral fee without managing any part of the auction workflow.

Discussion - open to Kerfuffle & CTP members

Talk through your auction requirements with the Kerfuffle team - which properties in your stock would benefit, and how the referral model works in practice.

A call to walk through SDL's auction routes for estate agents - which property types work best, how the live-streamed and timed formats differ, and what the referral fee structure looks like for your volume of suitable stock.

Book direct
30 min
1-to-1 with the Kerfuffle team
Via CTP member route

Adding auction capability to your estate agency - SDL Property Auctions

A conversation covering which properties in your current stock and pipeline are auction-suitable, how SDL's live-streamed and timed formats differ, what the conditional and unconditional routes mean for your vendors, and how the referral fee is structured. SDL is rated 5 stars by 86 estate agents on Kerfuffle - the call gives you the context to understand why before you make your first introduction.

SA
SDL Property Auctions - Agent Partnerships
UK's most successful live-streamed property auctioneer
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Frequently asked questions

Questions estate agents ask before they work with SDL Property Auctions.

What types of property does SDL auction work best for?
SDL's auction format is particularly well-suited to vacant residential properties, tenanted investment stock, building plots, development land, mixed-use buildings, commercial premises, and probate assets. These are property types where the buyer pool is investor-led and where the certainty of a fixed completion date is a meaningful benefit to the vendor. The conditional auction method also handles properties where mortgage buyers are likely, which extends the suitability to some residential stock that is proving slow in private treaty.
How does the live-streamed auction format work for bidders?
SDL's monthly national auction is broadcast live from their dedicated studio with a professional auctioneer at the rostrum. Bidders register in advance and participate remotely - by online bidding, by phone, or by proxy. The auction is free to watch without any requirement to log in or register, which means the audience for each event extends well beyond the registered bidders. Contracts exchange immediately on a successful unconditional bid, with the deposit taken the same day.
What is the difference between the unconditional and conditional auction routes?
The unconditional route (traditional auction) requires the buyer to exchange contracts immediately on a successful bid, with completion typically within 30 days. The buyer must have their financing arranged and their legal position ready on the day of the auction. The conditional route (modern method of auction) gives buyers a 60-day reservation period to arrange financing and complete their legal process before exchanging. The conditional route brings mortgage buyers into the auction process and is often used for residential properties where the vendor wants auction speed but the buyer pool extends beyond cash purchasers.
What does the estate agent referral process involve?
The referral process starts with identifying a suitable property in your stock and introducing the vendor to SDL. SDL provides a free auction valuation and explains the process to the vendor. If the vendor instructs SDL, the SDL team manages everything from that point - legal pack co-ordination, marketing, the auction event, and post-auction completion management. The referring agent receives their referral fee on completion without being required to manage any part of the auction workflow. The SDL discussion via Kerfuffle covers the full referral terms before any introduction is made.
What happens if a property does not sell at auction?
Properties that do not sell at the live-streamed auction can be offered for sale immediately after the event at or above the reserve price, and can also be entered into SDL's timed auction platform. SDL's experience with the national buyer base means unsold lots are managed proactively rather than simply relisted. The SDL team discusses the options for any specific property before the auction and throughout the post-auction process if a lot does not sell on the day.
Can I watch a live auction before I recommend SDL to a vendor?
Yes. SDL's monthly national live-streamed auctions are free to watch without any requirement to register. The auction events page on sdlauctions.co.uk lists all upcoming events and any member of your team can watch live from the broadcast to see exactly how the format works before recommending it to a vendor. This is the most effective way to understand what your vendor's experience will be.
How do Kerfuffle members access the SDL referral programme?
Book a call via the Kerfuffle and CTP member route on this page. Your Kerfuffle account manager will review the SDL referral structure and commission terms with you before you make your first property introduction. SDL is rated 5 stars by 86 estate agents on Kerfuffle, so there is a substantial base of peer experience available to reference before you engage.
Why estate agents choose SDL

The UK's most successful live-streamed property auctioneer. 86 estate agent reviews on Kerfuffle. A referral model that rewards your office.

SDL's national live-streamed format brings together buyers from across the UK for every auction event. The breadth of property types, the combination of live and timed formats, and the referral model that handles all auction operations on behalf of the referring agent makes SDL the natural auction partner for estate agencies building a complete disposal capability.

5*
Kerfuffle rating from 86 estate agent reviews
12x
National live-streamed auctions per year
365
Days per year with live timed auction availability
2
Auction methods - unconditional and conditional for every vendor scenario
Pays You Back - Not Yet On Platform

SDL Property Auctions is not on PropTech That Pays Back yet.

PropTech That Pays Back is the Kerfuffle initiative that rewards estate agents with kredits when they use what they have bought. SDL Property Auctions is not on the platform presently. Register your interest below and we will ensure the SDL team is introduced to the programme.

Register your interest → Browse suppliers that pay back →

Add auction capability to your estate agency without adding auction overhead. SDL handles the process, you earn the referral.

Kerfuffle members get dedicated account management, referral terms reviewed before the first introduction, and access to the UK's most successful live-streamed property auctioneer. Rated 5 stars by 86 estate agents on Kerfuffle.

Want to understand how SDL's auction routes would work for your estate agency stock?

Grab fifteen minutes with the Kerfuffle team. We will walk you through the SDL referral model, the live-streamed and timed auction formats, and what types of stock in your pipeline are best suited to the auction route.

Book a quick Zoom to discuss options →