A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
Sidekiq is an AI transformation agency that builds custom AI solutions for estate agents - intelligent lead engagement, CRM automation, call handling, and workflow optimisation integrated directly with Rightmove, Zoopla, and your existing systems. Your team works smarter; your leads respond faster.
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Estate agency lead volumes are unpredictable. Peak periods, evenings, and weekends generate enquiries that your team cannot respond to fast enough. The answer is not hiring more staff - it is AI that handles the first response while your team sleeps.
By the morning, the applicant has registered with two other agents. AI-powered instant response keeps your agency front of mind at the moment of enquiry, not twelve hours later.
Unworked leads are one of the most common sources of lost revenue in estate agency. Sidekiq builds automated follow-up sequences that ensure every lead in your CRM receives a relevant, personalised follow-up without your team having to manage it manually.
First-line qualification - property type preference, budget, chain status, timeline - is a structured process that AI handles faster and more consistently than any negotiator. Sidekiq automates it so your team only speaks to qualified applicants.
Hiring to handle lead volume is expensive. Training is slow. AI scales instantly. Sidekiq's solutions handle ten times the enquiry volume with no additional headcount.
Sidekiq does not sell an off-the-shelf chatbot. They build custom AI solutions designed around your specific workflow, your CRM, and your agency's commercial objectives.
Custom AI that responds to portal enquiries instantly - qualifying the applicant, answering property-specific questions, and booking viewings. Integrated with Rightmove, Zoopla, and your CRM. Active at any hour, every day.
Automated workflows that ensure leads are followed up, records are updated, and tasks are triggered without manual intervention. Sidekiq connects AI to your existing CRM to eliminate the gap between lead receipt and first action.
Every AI system Sidekiq builds is designed around your agency's specific language, brand, and processes. The AI sounds like your agency, not a generic bot.
Email and SMS automation that sends personalised messages based on CRM data and behavioural triggers. Applicants who click links, save properties, or return to your website receive relevant, timely follow-up automatically.
AI call handling that manages out-of-hours calls, captures enquiry details, and routes information directly to your CRM. No missed enquiry is lost in a voicemail inbox.
Sidekiq starts by auditing your existing lead management workflow - where leads come in, where they stall, and where they are lost. The audit informs the custom AI solution so every build solves a real, documented problem.
Works with the tools you already use
Sidekiq's build process is collaborative. Your team shapes the AI; Sidekiq builds and deploys it.
Sidekiq audits your current lead management workflow - enquiry volume, response times, CRM usage, and where leads are being lost. This audit is the foundation of the custom AI solution.
Based on the audit, Sidekiq designs the AI solution - which workflows to automate, which AI tools to use, and how the system integrates with your CRM and portal accounts.
The solution is built to your specification - custom prompts, your brand voice, your property data. Not an off-the-shelf chatbot. A purpose-built AI that sounds and behaves like your agency.
The AI is tested against real enquiry scenarios before go-live. Your team reviews outputs and Sidekiq refines the system until it meets the agreed quality standard.
The AI goes live integrated with your CRM and portals. Sidekiq provides ongoing support and optimisation as your lead patterns evolve and new automation opportunities emerge.
Sidekiq is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a commercial conversation with your Kerfuffle account manager in the loop.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Sidekiq prices per AI build project, typically including an initial audit, build, testing, and deployment phase. Ongoing support is priced separately. Kerfuffle members get the commercial terms reviewed by their account manager.
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A Sidekiq discovery call starts with your current workflow, not a product demo. You will leave with a clear picture of where your lead management is losing you business and what AI could change.
Sidekiq is an AI transformation agency focused on building practical, custom AI solutions for estate agents. Rather than selling generic automation software, they audit your specific workflow, identify where leads are being lost or delayed, and build AI that solves those exact problems - integrated with the CRM and portal accounts you already use. A 5.0 rating from Kerfuffle members reflects an approach that delivers real results.
Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in. Check if Sidekiq participates and start earning back on your subscription.
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