The ValPal Network provides the UK's original and most established instant online valuation tool. A branded widget on your website captures vendor and landlord contact details in exchange for a free instant property valuation -- powered by 43 million+ data points. Over 4,000 agency branches use it. Over 1 million leads generated in the last year.
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Vendors and landlords are not always ready to book a market appraisal when they first check out your site. But they are curious about what their property is worth. ValPal captures that moment -- and gives your team the leads to follow up.
Traffic without conversion is wasted marketing spend. ValPal adds a lead capture mechanism that works on visitors who are not ready to call -- the majority of your potential pipeline who would otherwise leave without a trace.
Portals capture the lead and you pay for it. ValPal puts a lead generation tool on your own website so your organic and paid traffic converts into contacts you own -- not portal-mediated enquiries where someone else set the terms.
ValPal's market appraisal booking calendar identifies vendors who want a face-to-face valuation rather than just an online estimate. These are surfaced as hot leads with a distinctive notification so your team can prioritise them immediately.
Speed of follow-up is one of the biggest determinants of instruction success. ValPal Pro's AI calling feature contacts new leads within minutes of their valuation -- before a competitor even knows they exist.
ValPal is built specifically for UK estate and letting agents, powered by over 43 million data points and refined over years of use across 4,000+ agency branches.
A branded widget on your website provides visiting vendors and landlords with an instant property valuation. Their contact details and property information are captured and sent to your team as a new lead. Quick to set up. Runs continuously without your team's involvement.
A plug-in that allows serious vendors to book a face-to-face valuation after receiving their online estimate. Around 12% of ValPal users nationally use this feature. These contacts are surfaced to your team as hot leads with immediate notification.
Sellers can upload interior images of their property after generating their valuation. This signals a higher level of seriousness and gives your team context before the market appraisal -- making the first conversation more productive.
ValPal is the only AVM that feeds agent feedback on local prices back into the algorithm. If a valuation is off for your specific area, you can flag it and influence future valuations for similar properties.
ValPal Pro includes MovePal, an automated lead nurturing tool that follows up with vendor leads over time. Agents who cannot always respond within minutes stay front-of-mind with leads who are at an earlier stage of the selling journey.
ValPal Pro's AI assistant calls new leads within minutes of their valuation submission to book a market appraisal. No lead slips through because your team was in a viewing, on another call or unavailable at that moment.
ValPal is quick to implement. No lengthy integration project required. Most agencies are generating leads within a week of signing up.
ValPal is available as a self-managed tool or as a fully managed service with included advertising spend. Your Kerfuffle account manager can help you work out which configuration suits your agency.
The ValPal tool is embedded on your agency website with a button offering a free instant valuation. Setup is straightforward and works with most website platforms and CMS providers.
When visitors enter their property details, their contact information and valuation result are sent directly to your team. You receive a lead email and access your ValPal dashboard for lead management.
Vendors who book a face-to-face appraisal through the MA booking calendar are flagged immediately with a distinctive notification. These are your warmest leads -- follow up within the hour.
ValPal Pro's automated follow-up keeps your agency in front of leads who are not yet ready to instruct. When they are, you are the agent they remember.
The ValPal Network is featured on Kerfuffle because agents rate it highly for lead generation. Kerfuffle members explore the platform with their AM in the loop from the start.
Instant online valuation and lead generation tool
ValPal pricing varies by plan and agency size. Your Kerfuffle account manager will be part of the commercial conversation so you understand the full picture before committing.
The ValPal Network's full Kerfuffle profile has verified agent reviews, awards history and integration details. Open in a new tab -- your spot on this page is saved.
A walkthrough of the valuation tool, the hot lead alert system, MovePal nurturing and the ValPal Pro AI calling feature.
We added ValPal to our website six months ago and it has become our single biggest source of vendor leads. The market appraisal booking calendar is particularly good -- when a vendor books a face-to-face straight from the valuation, that is a very warm conversation. Our instruction rate from ValPal leads is significantly higher than from portal enquiries.Partner, independent lettings and sales agency -- East of England
The ValPal Network was created by Angels Media, publisher of Estate Agent Today and Letting Agent Today -- meaning it was built by people who understand the UK agency market from the inside. ValPal is the original and most established instant online valuation tool in the UK, now used by over 4,000 agency branches. The network combines the lead generation tool with a broader membership offering: marketing services, third-party product offers and ongoing development of new conversion features, including the market appraisal booking calendar, photo uploader and ValPal Pro's AI calling capability.
Kerfuffle's PropTech That Pays Back programme rewards estate agents with kredits for actively using the tools they invest in. Check which suppliers are participating and what terms apply.
Book a Zoom with the Kerfuffle team to discuss how ValPal would work on your specific website and market.
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