Supplier Intelligence Briefing
Company Overview
UniHomes is a two-sided marketplace combining free property advertising for letting agents with integrated utility management for students. Founded in Sheffield in 2015 by three former students and property investors, the platform has grown to cover 60+ UK university cities with over 2 million annual visitors.
Founders & Leadership
1,101 LinkedIn followers · 500+ connections
500+ LinkedIn connections
5,869 LinkedIn followers · 500+ connections
Board of Directors
| Name | Role | Appointed |
|---|---|---|
| Phil Greaves | Director / CEO | Jun 2023 |
| Bradley Cox | Director / COO | Jun 2023 |
| Luca Mori | Director / CRO | Jun 2023 |
| Mark Goddard | Non-Executive Chair | Aug 2023 |
| James Marshall | Director (LDC) | Jul 2023 |
| Dan Smith | Director (LDC) | Jul 2023 |
| Christopher Platts | Finance Director | Dec 2023 |
| Benjamin Eaton | CFO | Mar 2025 |
| Helen Evans | Director | Aug 2024 |
Product & Services
UniHomes' revenue comes from utility billing margins — students pay a bundled monthly bill, UniHomes manages fulfilment (via acquired Split The Bills) and retains the margin. Agents pay nothing. The model is: free portal → utility management → revenue from billing margin.
Scale & Traction
Corporate Timeline
Phil Greaves, Bradley Cox and Luca Mori launch UniHomes, self-funded, targeting student HMO lettings in Sheffield and Leeds.
Platform grows across UK university cities. Revenue growth of 643% achieved between 2019–2022.
Acquisition of student bill-splitting FinTech platform gives UniHomes in-house utility fulfilment capability. Operating in 25 cities with 14,000+ homes listed.
LDC backs the management team with a minority stake. Operating in 41 UK locations. UniHomes Group Limited holding company created.
Ranked #42 nationally in Deloitte UK Technology Fast 50 and #1 in Yorkshire & North East. Certified Great Place to Work (82% trust score).
All three co-founders win EY Entrepreneur of the Year North regional award. Employee headcount grows 65%.
Macquarie Capital makes strategic investment. LDC exits at 4.8x return and reinvests for minority. Revenue grew 75% under LDC. Expansion into PBSA, BTR and professional sharers planned.
Reviews & Reputation
Competitive Landscape
| Competitor | Model | Monthly Traffic | Key Difference |
|---|---|---|---|
| UniHomes | Marketplace + Utility Mgmt | 407K | Bills-inclusive; free for agents |
| Amber Student | Global Aggregator | 565K | International focus; no UK utility mgmt |
| Unite Students | PBSA Owner-Operator | 238K | Owns buildings; 74K students |
| AFS | Aggregator | 146K | Broad listings incl. PBSA |
| StudentCrowd | Reviews + Search | 145K | Reviews-first platform |
| StuRents | Marketplace + Data | 87K | 160K+ listings; analytics |
| Student Cribs | Owner-Manager | 52K | Premium HMO; not open marketplace |
SWOT Analysis
Website UX Audit
PR & Media Presence
UniHomes has a modest earned media footprint in UK property trade press. Across three years and three key publications, total coverage amounts to just 7 articles — concentrated almost entirely in The Negotiator. Their own blog is active but consumer-facing lifestyle content with no B2B thought leadership.
| Publication | 2023 | 2024 | 2025 | Total |
|---|---|---|---|---|
| Property Industry Eye | 1 | 0 | 0 | 1 |
| The Negotiator | 2 | 3 | 1 | 6 |
| Estate Agent Today | 0 | 0 | 0 | 0 |
UniHomes has the data, growth story, and market position to be a compelling voice in trade media — but they're producing consumer lifestyle content instead of industry thought leadership. Kerfuffle's curated, independent research approach would give UniHomes earned coverage that carries more weight than self-published "marketing propaganda". This is a textbook case for Kerfuffle's PR value add.
See It in Action
Kerfuffle Fit
Awards & Recognition
Partner with Kerfuffle
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| Feature / Benefit | Free Review Presence | Marketing £99 /month | Recommended Brand £349 /month |
|---|---|---|---|
| Visibility & Credibility | |||
| Kerfuffle profile page | ✔ | ✔ | ✔ |
| Reviews displayed on Kerfuffle | ✔ | ✔ | ✔ |
| Awards eligibility | ✔ | ✔ | ✔ |
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| Lead opportunities | — | ✔ | Priority |
| Inclusion in Ultimate Guides | — | Paragraph | Page & Advert |
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| Testimonial interviews | — | Annual | Quarterly |
| Webinars hosted | — | Annual | Quarterly |
| Marketing & PR | |||
| Social promotion (LinkedIn / FB) | — | — | Monthly |
| PR inclusion via Kerfuffle | — | — | Unlimited |
| SOLUS emails | — | — | 3 per year |
| View Agents | |||
| Review widget | — | ✔ | ✔ |
| NPS tracking | — | ✔ | ✔ |
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| Star rating embedded on own website | — | — | ✔ |
| Growth & Distribution | |||
| Prospecting database access | — | — | ✔ |
| Proactive account management | — | — | ✔ |
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| RAN Supplier Partner | — | — | ✔ Active promotion |
| Positioning | Presence | Demand | Authority + Distribution |
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