A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
Vaboo is a white-labelled tenant rewards and engagement platform for letting agents. It delivers genuine perks and savings to tenants through your branded app, while giving your agency a 74% feedback rate, 50% email open rates, and the insights you need to retain landlords and win new instructions.
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The post-move-in period is a black hole for most letting agents. Tenants hear nothing unless something goes wrong. No communication means no loyalty, no reviews, and no data about what your tenants actually think of your service.
Review requests sent during a dispute or at move-out get poor responses. Vaboo embeds review requests into an ongoing positive engagement programme, generating reviews while the relationship is in good shape.
Tenant satisfaction directly predicts renewal rates, referrals, and your landlord retention. Without regular, structured feedback, you are flying blind. Vaboo delivers an 83% satisfaction rate from tenants who have been actively engaged.
A tenant who receives nothing from their agent for twelve months will not refer their friends to you. They will not leave a positive review. They may not renew. Vaboo puts your brand in front of tenants every week with content they want to receive.
When a landlord interview comes around, the agents who can demonstrate high tenant satisfaction scores and structured communication programmes win the instruction. Vaboo gives you the data to make that case.
Vaboo is fully white-labelled. Your tenants engage with your brand - Vaboo is invisible in the background.
A fully branded app and web experience where your tenants access hundreds of discounts and savings from national retailers. The perks are Vaboo's; the brand is yours. Tenants see your logo and colours, not Vaboo's.
Automated weekly emails and notifications in your brand, covering tenant savings, prize draws, useful content, and your own messages. 50% average open rates that far exceed standard agency email marketing.
Structured feedback requests sent to tenants at the right moments - and a 74% response rate. You receive actionable data on your service quality, maintenance responsiveness, and what tenants want from their agent.
Vaboo funds a monthly prize draw - a month's rent for one lucky tenant - that drives platform engagement and positive brand association at zero cost to your agency. Happy tenants write reviews.
Quarterly reports from Vaboo's client success team covering engagement statistics, feedback analysis, satisfaction trends, and specific improvement recommendations. Data you can use in landlord meetings.
Vaboo connects to your maintenance tools, CRM, and other tenant-facing services via API and Zapier. Maintenance requests, renewal reminders, and service notifications can be integrated into the Vaboo experience.
Works with the tools you already use
Vaboo is designed for a fast launch because every week without tenant engagement is a week of missed reviews and missed insight.
Your logo, colours, and agency details are applied to the Vaboo platform. The white-labelling takes one to two days - tenants see your brand from day one.
Vaboo's client success team walks your team through the platform, the tenant invitation process, and the communication schedule. Total time: one call, typically 60 minutes.
Existing tenants receive a branded invite to join the rewards platform. New tenants are added at the start of every tenancy. Most agencies see strong adoption rates within the first two weeks.
Weekly branded communications go out automatically. Feedback requests are triggered at scheduled points. Your team does nothing - Vaboo manages it all.
Every quarter, Vaboo's client success team delivers a report on engagement, feedback scores, and tenant satisfaction. Review the data, act on the insights, and update your service proposition for landlords accordingly.
Vaboo is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a commercial conversation with your Kerfuffle account manager in the loop.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Vaboo starts from £50 per month for a fully branded tenant rewards platform. Kerfuffle members get the exclusive deal terms reviewed by their account manager.
Vaboo's full Kerfuffle profile has verified agent reviews, awards history, and case studies. Open in a new tab.
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The Vaboo demo shows you the platform from both the agent's dashboard view and the tenant's branded experience. You will see immediately what weekly engagement with your brand actually looks like for your tenants.
Vaboo was created to solve the post-move-in communication gap that almost every letting agency has. By combining genuine tenant rewards with structured feedback collection and white-labelled branding, Vaboo helps letting agents generate reviews when relationships are positive, collect the satisfaction data landlords want to see, and build the brand loyalty that turns tenants into referrers and landlords into long-term clients.
Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in. Check if Vaboo participates and start earning back on your subscription.
Book a call with the Kerfuffle team and we will walk you through the member offer for Vaboo.
Want to talk through how this would work for your team?
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