A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
View Agents connects property owners who are ready to sell or let with estate agents matched to their specific requirements. As an agent on the platform, you get in front of motivated vendors at the moment they are comparing their options - not weeks later when they have already chosen.
Most agency marketing chases awareness. But by the time a vendor is comparing agents, they have already moved past awareness - they need a reason to choose you right now.
An agent with a stronger track record in a local area can lose an instruction to a competitor with a better website and a bigger advertising budget. View Agents surfaces performance data, not just brand spend.
Rightmove and Zoopla show properties to buyers. They do not help you find the next property to list. Instruction leads require a different channel entirely.
When a vendor calls from a Google ad, you know nothing about their property or timeline. View Agents provides structured lead data so your first conversation is a second conversation, not a cold open.
National chains spend millions on brand recognition. View Agents levels the playing field by surfacing local performance metrics that independents often win on.
View Agents operates at the point where vendors are actively researching their agent options - giving your agency visibility when intent is highest.
Your agency profile shows your local track record, market area coverage and client reviews. Vendors compare agents side by side - your performance data does the selling before you pick up the phone.
Leads from View Agents come with property address, vendor contact details and timeline. No cold calls, no wasted first conversations - every lead already knows who you are.
The platform maps agent performance by postcode, giving vendors - and your agency - clarity on where you dominate and where you are building. Helps you focus instruction efforts on your strongest patches.
Client reviews are displayed prominently on your profile. Vendors see agent reputation before they choose. Your Kerfuffle reviews can be surfaced here to reinforce credibility.
A simple CRM layer tracks which View Agents leads you have responded to, contacted and progressed to valuation. No leads fall through the gaps between your inbox and your diary.
See how your profile is performing - views, lead volume, conversion rate to valuation. Data to show which postcodes and price brackets are generating the most interest in your agency.
View Agents is straightforward to set up. Most agencies are live with a complete profile and receiving leads within a few days of signing up.
Add your agency details, coverage area, team photos and market specialisms. The profile builder takes around 30 minutes for a complete entry.
Import recent sold and let statistics, average time to offer and vendor testimonials. This data forms the core of your comparison advantage on the platform.
Define the property types, price brackets and postcodes you want leads from. View Agents filters enquiries to match your instruction strategy, not just your geography.
When a vendor inquiry arrives, you receive an alert with full property and contact details. The platform records your response time - speed matters here.
Use the analytics dashboard to see which lead types convert to valuations. Adjust your coverage preferences to focus on your highest-converting instruction opportunities.
View Agents is a Kerfuffle-rated supplier. Members get more than a standard trial - you get a commercial conversation with your Kerfuffle account manager in the loop before you commit to anything.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
Pricing and onboarding scope are agreed per agency. Book a demo and the team will scope it live - with your Kerfuffle AM in the room.
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A walkthrough of View Agents's platform followed by live Q&A for estate and lettings professionals.
A practical walkthrough of View Agents's platform, covering the features your estate and lettings team will use every day. Followed by live Q&A.
View Agents was built to address a genuine gap in the UK property market: the moment when a vendor decides they want to sell and starts comparing agents. The platform connects that decision moment with agents who have the local track record to win the instruction. For independent and regional agencies, it provides a qualified instruction pipeline that does not depend on outspending national chains on brand advertising.
PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actually use the tools they invest in. See which suppliers are enrolled, see what other agents are saying, and start earning back on the proptech you already pay for.
Book a demo and see the member offer available exclusively to Kerfuffle agents.
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