Every fall-through is a marketing budget you spent twice. Good progression is cheaper than the second campaign.
View My Chain is the UK's only data-driven chain management tool for estate agents. It provides automated visibility of key milestones - searches ordered, mortgage applications submitted, survey booked - across every link in a property chain, in real time.
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The period between SSTC and completion is the most stressful part of any transaction for agents, buyers, sellers, and solicitors. Most of that stress comes from uncertainty - nobody knows where the chain actually is at any given moment.
Cold calls to conveyancers and lenders are the single biggest time drain in post-offer sales progression. Most of the time, the answer is "nothing to report yet" - which you could have known from a dashboard without picking up the phone.
A solicitor who is waiting for a search result, a buyer whose mortgage application stalled, a seller who has gone quiet - these are fixable problems if you know about them early. They become fall-throughs if you find out at week ten.
Clients who cannot see progress lose confidence in their agent and their solicitor. A simple status update tool that lets buyers and sellers track their own transaction reduces calls to your office and builds client trust.
Manual chain management does not scale. When you are managing twenty transactions across three branches, the detail falls through. View My Chain replaces manual tracking with automated data visibility.
View My Chain connects to property transaction data feeds to surface milestone updates automatically - no data entry, no chasing, no surprises.
View My Chain automatically tracks and displays key transaction milestones: searches ordered, mortgage application submitted, survey instructed, mortgage offer issued, and exchange. You see the chain status without having to chase anyone.
A visual representation of every link in the chain - buyer, seller, their solicitors, their lenders - with the current status of each transaction visible at a glance. Spot the weakest link before it becomes the break.
When a milestone is overdue or a transaction falls behind the expected timeline, View My Chain alerts your sales progressors automatically. Intervention becomes proactive rather than reactive.
Buyers and sellers can check their own transaction status via a secure portal. They see the same milestone data as your team, reducing the volume of status-check calls your office receives.
View My Chain also provides a version of the platform for conveyancers, improving communication between agents and solicitors. Both parties see the same data, eliminating the information asymmetry that causes misunderstandings.
View My Chain integrates with major estate agency CRM platforms so transaction data flows automatically. Your sales progressors manage from the View My Chain dashboard without re-entering data they already hold in their CRM.
Works with the tools you already use
View My Chain is a SaaS platform with a short onboarding process. Most agencies are managing live transactions within a week of sign-up.
Create your View My Chain account and connect to your estate agency CRM. Existing SSTC transactions import automatically.
Each transaction is mapped - all parties identified, their solicitors and lenders confirmed, and the chain structure visualised. View My Chain does the mapping from the data; your team reviews and confirms.
Automated data feeds begin tracking milestone progress for each transaction. Your dashboard updates without manual intervention.
Set alert thresholds for milestone delays - how many days overdue before a flag is raised, which team members receive alerts, and how those alerts are delivered.
Activate the consumer portal for buyers and sellers. They receive a login link and can check their transaction status whenever they want. Your office receives fewer status calls.
View My Chain is on Kerfuffle and Compare The PropTech. Members get more than a free trial - they get a commercial conversation with your Kerfuffle account manager in the loop.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
View My Chain pricing is based on transaction volume or monthly subscription. Kerfuffle members get the commercial terms reviewed by their account manager before any commitment.
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A View My Chain demo shows you a live chain map with real transaction milestone data. You will see immediately how different the visibility is compared to what you are getting from chasing calls today.
View My Chain was built to address one of the most persistent problems in UK residential property sales: the information vacuum between offer acceptance and exchange. By automating milestone tracking and making chain data visible to all parties - agents, consumers, and conveyancers - they are tackling fall-through rates, reducing progression time, and reducing the stress that makes property transactions unnecessarily difficult for everyone involved.
Kerfuffle's PropTech That Pays Back initiative rewards estate agents with kredits when they actually use the tools they invest in. Check if View My Chain participates and start earning back on your subscription.
Book a call with the Kerfuffle team and we will walk you through the member offer for View My Chain.
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