A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
We Are Unchained is your strategic insight partner - not an agency, not a consultancy. They bring Mosaic consumer intelligence and audience data to estate agencies who want to understand their market, position their brand more sharply and make decisions based on real insight rather than instinct.
Consumer intelligence at the quality of Mosaic classification - the data that UK's biggest banks and retailers use to understand their customers - has historically been out of reach for independent estate agencies. We Are Unchained changes that.
Mosaic-powered audience reports identify exactly who your best clients are - by consumer profile, lifestyle, behaviour and location - so your marketing can speak directly to the people most likely to instruct you.
Audience intelligence tells you not just where your clients are but what motivates them, what they read, where they spend time and how they make decisions. That changes how you allocate your marketing budget.
A Mosaic report on your trading area reveals the consumer profile of your best-fit client segments - enabling you to understand and target the same audience more precisely.
Audience intelligence for a new territory gives you a data-backed picture of the opportunity - the right consumer segments, the right positioning and the right entry strategy - before you commit.
Every module is built to solve a specific operational challenge - and they work together as a single platform your team can rely on every day.
Powered by Experian's Mosaic consumer classification, these reports profile your existing client base and your target market - revealing who they are, how they behave and how to reach more of them.
Deep analysis of the lifestyle, media habits, purchasing behaviour and decision-making patterns of your target client segments in your specific trading area.
Using the audience intelligence to sharpen your brand positioning, messaging and value proposition so it resonates with the people most likely to instruct your agency.
Insight-driven guidance on which marketing channels and messages will reach your best-fit client segments most effectively - digital, print, direct, social or local.
For agencies considering expansion, a Mosaic analysis of the target area's consumer profile - identifying whether the right client segments are present and how to position for success.
Ongoing engagement as a strategic partner - not a project-by-project agency relationship but a longer-term advisory role supporting business decisions with continuous insight.
The path from introduction to live operation is designed to be as fast and frictionless as possible.
Understanding your agency, your current client profile and the business decisions you need insight to support.
Running the Mosaic classification across your existing client data and trading area to build a detailed picture of your best-fit client segments.
A clear, actionable report presenting the audience findings, market positioning recommendations and strategic implications for your agency.
Working through the insight together to translate findings into a concrete plan: which segments to target, through which channels, with what messaging.
Regular insight updates as your market, your client base and the competitive environment evolves - keeping your strategic decisions grounded in data.
We Are Unchained is featured on Compare The PropTech as part of the Kerfuffle partner programme. Members get more than a standard trial - you get a commercial conversation with your Kerfuffle account manager before you commit to anything.
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Commercial terms, onboarding scope and pricing are agreed directly. Book through this page and your Kerfuffle account manager will be in the conversation before anything is signed.
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A 15-minute Zoom with the Kerfuffle team covers the member offer, your agency's specific needs, and whether We Are Unchained is the right fit - before you commit to anything.
Walk through the member offer, ask your questions, and understand how We Are Unchained compares to what you currently use. Your Kerfuffle account manager will be on the call.
Book a Zoom with Kerfuffle →“Agency director, LondonVerified Kerfuffle review The Mosaic report showed us exactly who our best vendors were - by consumer type, behaviour and location. It changed how we allocated our marketing budget and which door-drops we prioritised. The insight was at a quality I had only seen large corporates use before.
We Are Unchained is a strategic insight and audience intelligence partner based in London. The business brings enterprise-grade consumer intelligence - the kind of Mosaic-powered data used by the UK's biggest brands - to estate agencies who want to make strategic decisions based on real understanding of their market. Their methodology is insight-driven, action-oriented and results-focused: the insight always exists to support a better business outcome.
PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actively use the tools they invest in. Check whether We Are Unchained participates and see what other agents say about getting value from it.
Book a 15-minute Zoom with the Kerfuffle team. We will walk you through the member offer, answer your questions and make sure it is the right fit before you commit to anything.
Want to talk through how this would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.
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