A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
what3words divides the world into 3-metre squares and assigns each a unique three-word address. For estate agents, that means every property entrance, new-build plot and apartment block access point has a precise, shareable location that anyone can navigate to directly - no postcode guesswork, no phone calls from buyers parked on the wrong street.
You have 28 reviews sitting outside Kerfuffle.
Get them showing here - claim your page and sync.
A property viewing is often the first time a buyer experiences the home in person. When they cannot find the entrance, the flat number, the correct parking bay or the development office, they arrive flustered - and that emotional state colours the entire viewing. Postcodes are not precise enough for apartment blocks, new builds, rural properties or large developments.
Frantic phone calls, wrong turns and parking frustration do not put buyers in the right frame of mind to fall in love with a property. First impressions include the experience of arriving.
New developments are invisible to traditional navigation apps until postcodes are registered. what3words addresses work from day one, whether the postcode exists or not.
Every person attending a property - tradespeople, photographers, inventory clerks - needs to find the precise access point. Sharing a what3words address replaces multiple calls and confusing directions.
Large apartment blocks, mixed-use developments and estates with multiple access points all need precise location sharing. Postcodes point to the general area, not the specific door.
what3words addresses work alongside whatever systems you already use - add them to listing descriptions, viewing confirmations, WhatsApp messages or directly through CRM integrations.
Add the what3words address for a property's exact entrance to viewing confirmation emails and listing pages. Buyers navigate directly to the right door using the free what3words app - no phone calls for directions, no late arrivals, no wrong-entrance confusion.
New-build developments often lack postcodes. what3words addresses work immediately and can be assigned to individual plots, show homes, the sales office and different building entrances within the same development before a single postcode is registered.
Properties without a conventional street address - farms, barn conversions, rural lets, private estates - can be found precisely by buyers and tenants using a three-word address that points to exactly the right gate or access track.
Share what3words addresses with photographers, inventory clerks, stagers, tradespeople and viewings coordinators. One address, shared by message, gets everyone to the right spot without your team spending time on directions.
what3words integrates directly with Dezrez, Property Hive, Apex27 and My State MLS. Properties can be assigned what3words addresses within existing workflows, and the address is published automatically to listings without additional manual steps.
Add what3words addresses to property brochures, portal listings, window cards and social posts. It is a distinctive, modern detail that also happens to make your properties easier to find - useful for rural and hard-to-locate properties in particular.
Using what3words requires no contract and no major technology change. Most agents start with their listings and roll out from there.
Use the free what3words app or website to find the three-word address for each property's exact access point - the front door, communal entrance, parking bay or development office. Take a screenshot or copy the address.
Include the what3words address in listing descriptions, on portal pages and in viewing confirmation emails. Buyers click the link to open navigation in the what3words app or Google Maps.
When confirming viewings, include the what3words address alongside the postcode. Do the same for photographers, inventory clerks, mortgage valuers and anyone else attending the property.
If you use Dezrez, Property Hive, Apex27 or a compatible system, set up the what3words integration to assign addresses to properties within your existing workflow and publish them automatically.
Brief your team on using what3words for every new listing. It takes thirty seconds per property and removes one of the most common friction points in the viewing process - where do I go exactly?
what3words is listed on Kerfuffle as a supplier to the UK property industry. Members can access the full profile, read agent reviews and connect with the what3words team.
The what3words app and address sharing are free. Business integrations and API access are available for agencies and developers wanting to embed what3words into their own platforms. Contact the what3words team via the Kerfuffle connection to understand the options for your agency.
what3words' agent reviews and profile are on the Kerfuffle profile - open in a new tab.
Already a Kerfuffle member? Write a review on Kerfuffle
A short call with the Kerfuffle team will help you understand the supplier's fit for your business and how to access any member terms on offer.
Understand how to assign what3words addresses to your property portfolio, share them with viewers and integrate with your CRM. A short walkthrough with the Kerfuffle team covers the practical steps for your agency's specific setup.
Book a Zoom with Kerfufflewhat3words is a global location technology company that has divided the world into 57 trillion 3-metre squares, each with a unique three-word address. Originally created to solve navigation challenges in logistics and emergency services, what3words is now used by thousands of estate agents to help buyers find properties precisely - at the exact entrance, not just in the general postcode area. The company integrates with leading UK estate agent CRMs and is used on property listings across the UK.
PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actively use the tools they invest in. Browse the full supplier list to see who is on the programme.
what3words gives every property a precise, shareable address. Buyers arrive on time and at the right entrance. Your team spends less time on directions.
Want to talk through this with the Kerfuffle team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the supplier's Kerfuffle profile, answer questions and help figure out the best fit for your agency.
Book a quick Zoom to discuss options →