A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
Women in Estate Agency was formed with one core mission: to strive for true equality at all levels within the estate agency sector. Through a growing Facebook community, a highly anticipated annual event, and the WiEA Supporters Charter, the organisation gives women across the industry a collective voice - and gives estate agency businesses a recognised way to demonstrate their commitment to equality.
Estate agency has been a progressive sector in many ways, but gender equality at leadership level remains a work in progress. Women in Estate Agency was founded to close that gap - not by campaigning from the outside, but by building a community that supports women from the inside and gives businesses the tools to demonstrate genuine commitment.
The WiEA Supporters Charter gives estate agency businesses a recognised, credible way to demonstrate their commitment to gender equality - through the Supporters Charter mark and access to the WiEA community.
Generic women-in-business networks do not understand the specific dynamics of estate agency - the commission structures, the high-pressure sales environment, the weekend working norms. WiEA is built for and by people who understand the sector.
The existence and visibility of WiEA as a thriving community is itself changing that reputation. Agencies that are visible supporters of WiEA signal a different kind of culture to potential hires.
WiEA provides both an external community and a practical framework - the Supporters Charter - for businesses that want to make genuine progress rather than just announce good intentions.
WiEA operates across community, events, advocacy, and business support. Each element reinforces the others.
The WiEA Facebook group is a growing peer community where members give and receive support, share wins, seek advice, and amplify each other's voices across the industry. The community is the everyday connective tissue of WiEA.
WiEA's annual event is attended by hundreds of women and men who form a collective voice for equality and diversity in the property industry. The event is a networking, learning, and celebration moment for the whole sector.
Businesses that join the Supporters Charter become recognised advocates for gender equality in the UK property industry. The Charter provides a framework for demonstrating commitment and the WiEA supporter mark for marketing use.
Businesses that want to actively support the WiEA mission can engage through sponsorship of events and community initiatives. Sponsorship opportunities exist for the next two years.
WiEA brings individual voices together into a collective industry position on equality and diversity. This collective voice has more impact on industry norms and hiring practices than any single agency can achieve alone.
Being a visible WiEA supporter signals a specific kind of culture to potential employees, partners, and clients. In a sector where talent is scarce and competitive, culture signalling has measurable business value.
Engagement with WiEA can start at any level - from joining the community to becoming a Supporters Charter signatory to formal sponsorship.
Encourage your female team members to join the WiEA Facebook group. The community is active, supportive, and specifically relevant to the challenges of working in estate agency.
Commit your agency to the WiEA Supporters Charter and become a recognised advocate for gender equality in the property industry.
Book places at the WiEA annual event for your team. The event is valuable for networking, learning, and demonstrating your agency's commitment publicly.
If your agency or a supplier you work with wants to actively invest in the WiEA mission, explore the sponsorship opportunities available for the next two years.
Share WiEA content with your network, include the supporter mark in your marketing, and talk about your commitment to equality in your recruitment materials and brand communications.
Women in Estate Agency is a not-for-profit community organisation. Kerfuffle members get a direct introduction to the WiEA team and support in becoming a credible, visible Supporters Charter advocate.
Standard route
Off-the-shelf pricing
Your terms, reviewed before you sign
WiEA is a not-for-profit organisation. Community membership is free. The Supporters Charter and sponsorship have associated commitments discussed directly with the WiEA team.
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A conversation covering the WiEA community, the Supporters Charter, the annual event, and how other estate agency businesses are using WiEA to attract talent and signal culture.
Joining WiEA changed the conversation in our agency about what equality actually looks like in practice. Our female negotiators valued the community immediately and our director-level conversations improved because we had an external framework to reference. The annual event is excellent - the best diversity-focused event I have attended in estate agency.Operations Director, multi-branch agency East of England
Women in Estate Agency was formed with a single, clear mission: to strive for true equality at all levels within the estate agency sector. Since its founding in 2022, the organisation has grown rapidly into a community of over 200 members, an annual event attended by hundreds of industry professionals, and a Supporters Charter that gives estate agency businesses a recognised framework for demonstrating their commitment to equality.
Women in Estate Agency is featured on Compare The PropTech alongside hundreds of other UK proptech suppliers. Kerfuffle members can view verified reviews, compare suppliers, and see which tools qualify for PropTech That Pays Back - the initiative that rewards estate agents with kredits for the tools they actually use.
Join the Supporters Charter. Attend the annual event. Give your team a community that understands their industry. One conversation with Kerfuffle to get started.
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