Built by ex-estate agents Jack and Danny in 2016, Agent Extra provides digital marketing and lead generation for UK estate agencies under one roof. Google Ads, Facebook and Instagram campaigns, outbound database calling, social media management, websites, SEO and branding - all run by specialists who understand the estate agency business from the inside. 62 Kerfuffle reviews. 4.9 stars. Google Accredited Partner.
You have 35 reviews sitting outside Kerfuffle.
Get them showing here - claim your page and sync.
Most estate agencies build their marketing in-house - with team members who are good at selling property but not at running Google Ads, Facebook campaigns, or local SEO. The result is spend that does not convert, websites that do not generate leads, and outbound efforts that rely on the same team members you need on the phone with actual clients. Agent Extra was built by people who know what estate agency marketing needs to do because they spent a decade doing the job the marketing is supposed to support.
Boosted posts are not the same as a properly structured Facebook Ads campaign with audience targeting, bespoke creative, and conversion tracking. Without the analytics layer, you are spending money and hoping - not testing, measuring, and improving.
A Google Ads campaign built without estate agency keyword expertise will attract the wrong searches. Buyer traffic, rental enquiries, and competitor brand searches all cost you money without producing valuation appointments. Proper keyword architecture and negative keyword management are not optional.
Asking your negotiators to make outbound prospecting calls while managing their active pipeline is a false economy. Outbound prospecting requires consistency, scripting, and time - none of which your sales team has when they are at capacity. An outbound calling function that operates independently of your sales team is a different engine.
A website built for appearance rather than lead generation does not convert. Estate agency websites need specific landing page structures, clear calls to action, correctly configured contact and valuation forms, and SEO that targets the searches vendors and landlords actually make when they are deciding who to instruct.
Agent Extra does not offer a generic marketing package. Every service is built specifically for estate agents, run by a team with hands-on agency experience, and tracked through a custom analytics dashboard that shows you exactly what is producing appointments and what is not.
Accredited Google Ads campaigns built for estate agency - keyword architecture targeting motivated vendors and landlords, not general property browsers. Campaigns are structured to appear at the top of local search results for the people in your area who are actively deciding who to instruct. Every click tracked back to enquiry and appointment.
Hyper-local social media campaigns shown to thousands of local homeowners each month - targeting by postcode, homeownership status, and demonstrated purchase intent. Bespoke creative produced for your agency. From a budget as small as five pounds per day, campaigns are regularly generating 10 or more additional market appraisals per month.
A white-labelled outbound calling service operating under your agency's name - targeting your existing database of past clients, old enquiries, and prospecting lists. Calls are made by trained callers with estate agency scripts, booking appointments directly into your diary. Average of 10 to 20 new market appraisals booked per month per agency on this service alone.
Regular, personalised social media posts across your channels produced and published by a dedicated social media manager who understands estate agency content. Property showcases, local market commentary, testimonial content, and brand-building posts - all scheduled and managed without your team touching it.
Bespoke estate agency websites built for lead generation rather than appearance - with conversion-optimised landing pages, correctly structured valuation request forms, and SEO targeting the local searches your vendors and landlords make when they are choosing an agent. Ongoing SEO management included to maintain and improve rankings over time.
Complete brand identity work for agencies that have outgrown their current look - or targeted design projects for specific campaigns, landing pages, or marketing materials. Logo, colour palette, brand guide, stationery, window cards, and digital assets - all produced by designers who have worked specifically in the estate agency sector.
Agent Extra does not lock you in. No contract longer than 30 days' notice. From onboarding to live campaigns takes days, not months - and the custom analytics dashboard means you can see exactly what is working from week one.
Jack, Danny or a senior member of the team takes 30 minutes to understand your agency - your area, your competitive landscape, your current marketing, and where the gaps are. This call determines which combination of services will produce the fastest results for your specific situation.
Google and Facebook campaigns are structured by the Agent Extra team using estate agency-specific keyword and audience data. Your outbound calling list is loaded. Social media accounts are connected and a content calendar is built. Your website's lead generation structure is audited and improved where needed.
Active campaigns are live within days - not months. From the moment they launch, Agent Extra monitors performance, adjusts targeting, and optimises creative. Your custom analytics dashboard is live simultaneously - tracking spend, clicks, enquiries, and booked appointments in real time across every channel.
Outbound calling produces appointments booked directly. Digital campaigns generate inbound enquiries that your team converts. The Agent Extra contact centre follows up on digital leads where requested, so enquiries that arrive outside office hours do not go cold before someone picks up the next morning.
Every month, Agent Extra reviews campaign performance with your agency - what produced appointments, what the cost per appointment was, what to expand, and what to cut. The 30-day notice period means you are never locked into something that is not working. And on the basis of 62 agent reviews at 4.9 stars, it usually is.
Agent Extra is a Kerfuffle partner with 62 verified agent reviews and a 4.9 rating. Kerfuffle members skip the standard enquiry queue and get a direct strategy conversation - scoped to their area, their existing marketing, and the specific services most likely to produce results fastest.
Standard enquiry route
Standard onboarding queue
Your campaign, reviewed before you spend
Campaign structure, monthly budget and service combination are agreed per agency. Book a strategy call and the Agent Extra team will scope it live - with your Kerfuffle AM available throughout.
Agent Extra's full Kerfuffle profile has 62 verified agent reviews at 4.9 stars - from estate agents who have run campaigns with them. Open in a new tab - your spot on this page is saved.
Already a Kerfuffle member? Write a review of Agent Extra →
A 30-minute session with the Agent Extra team. They will review your current marketing, identify the highest-return opportunities in your area, and give you a specific campaign recommendation before you commit to anything.
How estate agents are generating 10 or more additional market appraisals per month through Google Ads, Facebook campaigns, outbound calling, and social media - and how the combination is different for every agency depending on area, competition, and existing marketing.
Jack and Danny spent over ten years working in corporate estate agencies before founding Agent Extra in 2016. They built it because every digital marketing agency they encountered treated estate agency like any other business - without understanding that the goal is not clicks, likes, or website visits but valuation appointments that turn into instructions. Agent Extra has since helped hundreds of UK estate agencies generate thousands of new instructions through Google, Facebook, outbound calling, social media, and purpose-built websites.
PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actually use the tools they invest in. See Agent Extra's pay-back terms and start earning back on your campaigns.
Built by estate agents. Trusted by hundreds. 4.9 stars on Kerfuffle. 30-day notice period.
Want to talk through which services would work best for your agency?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and connect you with Agent Extra at the right level.
Book a Zoom with Kerfuffle →