Done well, cross sales pay for the marketing budget. Done badly, they cost you the customer.
AVRillo are specialist conveyancers and property lawyers helping buyers and sellers move home across England and Wales. Founded by solicitor brothers Angelo and Tony, AVRillo took on fewer cases, invested over three million pounds in technology, and built a service model that moves faster and fails less. 95% completion rate. 4.9 on Trustpilot. A 60-day no-pay guarantee if you find a better success rate elsewhere.
The standard high-volume conveyancing model has a built-in failure rate because it is designed around case throughput, not case completion. Solicitors carry hundreds of cases simultaneously. Cases that stall do not get chased. Buyers who feel ignored withdraw. Sellers who cannot get answers on timeline look for certainty elsewhere. AVRillo's founders watched this pattern repeat and made a deliberate choice: take on fewer cases. Invest in technology. Build a service that actually completes.
High-volume conveyancers cannot proactively manage 200 cases simultaneously. Files that are not actively pushed do not move. The clients who lose most are the ones in chains where nobody on the other side is chasing either - which describes most UK residential transactions.
Communication failure is the most common reason buyers withdraw before exchange. A buyer who cannot get answers concludes that nothing is happening and looks for certainty elsewhere. Proactive case management - not reactivity - is what prevents this. Most conveyancers do not have the caseload capacity to provide it.
When an estate agent refers a client to a conveyancer and the conveyancer fails, the agent wears the reputational damage. Choosing the cheapest conveyancer on your panel is a bet against your vendor's experience and your own referral reputation. AVRillo's 95% completion rate is the figure that protects the referral.
The longer a transaction runs, the more likely it is to fall through. Circumstances change. Finances change. Interest rates change. AVRillo's technology-led process - with faster communication, proactive chasing, and a case management portal that keeps every party updated - compresses timelines and reduces the window in which things can go wrong.
AVRillo is not a standard conveyancing firm that markets itself differently. The underlying model is structurally different - fewer cases per solicitor, more technology, more proactive communication, and a team that is built to complete transactions rather than process them.
AVRillo deliberately takes on fewer cases than high-volume conveyancers. This is not a capacity constraint - it is the design. When a solicitor carries a manageable caseload, they have time to actually work each file: read the queries, reply to solicitors on the other side, chase the information that is missing, and keep clients informed without being asked. This is what produces 95% completion. It is not technology alone. It is time.
AVRillo has invested more than three million pounds in technology - online client portal, automated case progress updates, video call facilities, digital document signing, and case management systems that surface what needs chasing rather than waiting for it to surface itself. Technology handles the communication layer so solicitors can focus on the legal work that requires a human with expertise.
Every client has access to an online portal showing the current status of their transaction, the next steps required, and any actions outstanding. The portal sends automated updates when the status changes. Clients know what is happening without calling. This single change eliminates the most common trigger for buyer withdrawal: the feeling that nothing is happening.
AVRillo's team monitors and progresses every transaction rather than waiting for external parties to push. When a search is delayed, they chase. When a solicitor on the other side is not responding, they escalate. When an action is outstanding, they surface it before it becomes a delay. Proactive progression is the reason transactions that go wrong elsewhere complete with AVRillo.
Clients can book scheduled video call slots with their case manager rather than relying on email or waiting in a call queue. Questions are answered in a dedicated session - not on hold for 40 minutes. The system that produces a 4.9 Trustpilot rating from thousands of reviewers is primarily a communication system: clients who feel informed, heard, and supported do not withdraw.
If within 60 days you are not satisfied with AVRillo's service, or you can find a conveyancing firm with a verified completion success rate higher than 95%, you do not pay. This guarantee is only possible because AVRillo is confident in their model. A firm running at the UK average failure rate cannot offer it. AVRillo can.
Your vendor instructs AVRillo. From that moment, the case is tracked, proactively managed, and communicated in real time through an online portal. Your client knows what is happening. AVRillo chases what isn't. And 95% of the time, the transaction completes.
Your client instructs AVRillo and immediately receives access to the online case portal. Identification, funds verification, and initial property questionnaires are completed digitally - faster than paper and with automated reminders for anything outstanding. The case is live in AVRillo's system before the client has finished their first cup of tea.
AVRillo raises enquiries, orders searches, and contacts the opposing solicitor from the outset - rather than waiting for a response before the next action. The case is progressed in parallel wherever possible. This compression of the early-stage timeline is what produces faster completions even when the transaction is complex.
As the case progresses, the client's portal updates automatically. Completed actions are marked, outstanding tasks are shown, and the next milestone is always visible. Automated communications go out at each stage so clients are never left wondering. The 40-minute call queue that defines most conveyancing experiences does not exist here.
When a query from the other side arrives, AVRillo responds. When a search is delayed, they chase. When the other solicitor goes quiet, they escalate. AVRillo's caseload model gives their team the time to do this on every file. Most conveyancers have the intention but not the capacity. AVRillo has both.
With proactive management throughout, the exchange and completion stage arrives with fewer surprises. AVRillo's 95% completion rate reflects what happens when the preceding four steps are executed consistently. Your client completes. Your agency gets paid. And the recommendation that follows - to other vendors, to buyers, to friends - comes back to the agent who made the right referral.
AVRillo is a Kerfuffle partner with 155 verified reviews. Kerfuffle members get a prioritised referral pathway for their clients and a direct commercial conversation - scoped to their agency's volume and the types of transactions they handle most frequently.
Standard referral route
Standard enquiry process
Your clients, protected by a 60-day guarantee
Commercial terms and referral structure are agreed per agency. Book a demo and the AVRillo team will scope the partnership - with your Kerfuffle AM in the room before anything is signed.
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A 30-minute session with the AVRillo team covering the client portal, proactive case progression model, communication system, 60-day guarantee, and the referral partnership structure for estate agents.
How estate agents are protecting their referral reputation and improving client outcomes by switching their conveyancing recommendation to AVRillo - and what the 60-day no-pay guarantee means for agencies who have been burned by conveyancing failures before.
AVRillo was founded by solicitor brothers Angelo and Tony. Their motivation was personal - their father's death, which they attribute to delays in an overstretched healthcare system, made them acutely aware of what happens when a system built for volume fails the individuals inside it. They saw the same pattern in conveyancing: solicitors too stretched to give each case the attention it needed, failures that were preventable, clients who suffered for it. AVRillo was built on the conviction that a law firm could choose to do fewer cases and do them better - and that doing so would produce genuinely different outcomes.
PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actually use the tools they invest in. See AVRillo's pay-back terms and start earning back on your referral partnership.
AVRillo closes 95% of their transactions. The UK average is 67%. The difference is the model.
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