Q3 Autumn Rankings: CRM · Q3 2026

The best CRM software for UK estate and letting agents in 2026

Eleven estate agency CRMs, ranked on what UK agents have actually said about them on Kerfuffle. Where a supplier will pay your agency to take a demo, we show the fee alongside it.

Your CRM is the system your whole team lives in every day. Moving is painful, so the support and migration experience other agents describe matters as much as the feature list.

726agent reviews analysed
11suppliers ranked
110reviews in the last 24 months

Not sure which one is right for you?

Book a free CRM review with the Kerfuffle team. Tell us what you use now and what is not working, and we will talk you through the options honestly.

Discuss any of these suppliers with the Kerfuffle team

The ranking at a glance

#SupplierTypeScoreReviewsRatingLatest review
1ReapitSales, lettings and property management CRM911974.77July 2026
2AltoSales and lettings CRM81664.61September 2026
3Greenhouse OSCustomisable CRM77125.0August 2026
4Veco SoftwareLettings and property management software711774.98October 2024
5LoopSales and lettings CRM71964.96April 2025
6DezrezSales and lettings CRM68854.91May 2026
7Street GroupSales and lettings CRM67104.90June 2026
8iampropertyAgency platform62365.0November 2025
9Apex 27Customisable CRM54145.0February 2024
1010ninetyCRM and sales progression5394.78August 2026
11AgentOSLettings and property management software49244.50July 2024

How to choose

The full list

1

Reapit

Sales, lettings and property management CRM
91/100 Evidence Score

A cloud CRM and agency platform covering sales, lettings and property management, with its own app marketplace for third party integrations.

Agent reviews
197
Average rating
4.77 / 5
Last 24 months
13
Latest review
July 2026
Review sentiment
88 / 100

“Currently preparing for migration from Alto to Reapit. Jiwan has been brilliant in assisting us to ensure a smooth migration. Looking forward to working with you guys.”

Managing Director, PDA Estate Agents · July 2026

“A brilliant product as it is all under one roof, user friendly and they are always implementing new ideas after receiving customers feedback. Definitely recommend using Reapit”

Negotiator, Winkworth · September 2024
2

Alto

Sales and lettings CRM
81/100 Evidence Score

A sales and lettings CRM from Houseful, the group behind Zoopla, used by agencies from single offices to multi branch groups.

Agent reviews
66
Average rating
4.61 / 5
Last 24 months
61
Latest review
September 2026
Review sentiment
81 / 100

“This is a great system for all aspects of Sales and Lettings, I have brought this to and from other companies. After using other systems this is the best I have used.”

Business Owner, Devon Homes · May 2026

“Have found Ben McLeod to be very responsive and helpful, he is a great account manager for us.”

Administrator, Strakers · February 2026
3

Greenhouse OS

Customisable CRM
77/100 Evidence Score

A customisable CRM and operating system for estate and letting agents, built around automation and the agency's own workflows.

Agent reviews
12
Average rating
5.0 / 5
Last 24 months
12
Latest review
August 2026
Review sentiment
90 / 100
Limited review volume

“Greenhouse has been a huge relief. Our team actually picked the software up really quickly and it's a very user-friendly system. Once we got past the initial changes, the team have never looked back.”

Griffin Residential · March 2026

“The beauty of Greenhouse OS is that every CRM we've ever had, it's fixed. What is on the table is what you get. With Greenhouse, the flexibility and end product is really determined by the business rather than the CRM. We're truly in one place and that for us is the holy grail.”

Griffin Residential · March 2026
4

Veco Software

Lettings and property management software
71/100 Evidence Score

Lettings and property management software with built in client accounting, used heavily by letting agents.

Agent reviews
177
Average rating
4.98 / 5
Last 24 months
7
Latest review
October 2024
Review sentiment
85 / 100

“Rosalind was so quick to deal with the above ticket, which was brilliant! She called to talk me through what to do, as well as giving a detailed explanation of the issue experienced, so we shouldn't need to raise a ticket with a similar issue in future!”

Now Lettings Limited · August 2024

“Rosalind was incredibly helpful, very personable and knowledgeable. We very much appreciate the work she put in to resolve our enquiry and the updated we received along the way! Thank you!!”

Greenholme Enterprises Ltd (Winkworth SJW) · July 2024
5

Loop

Sales and lettings CRM
71/100 Evidence Score

A cloud based CRM for estate and letting agents, praised in its reviews for personal, hands on support.

Agent reviews
96
Average rating
4.96 / 5
Last 24 months
2
Latest review
April 2025
Review sentiment
91 / 100

“Just moved to Loop, it’s fantastic, easy to use, informative, dynamic and well priced. The support is incredible, can’t recommend enough. It’s the best I have used in 20 years.”

Managing Director, Challenger burgess · September 2023

“From my first call, Mark and the team at Loop have been fantastic. The system works really well, and is constantly being updated with improvements. The regular email updates with tips and updates are great, and any questions are dealt with quickly. Highly recommend!!”

Business Owner, Harris Wickens · September 2023
6

Dezrez

Sales and lettings CRM
68/100 Evidence Score

The Rezi cloud CRM for sales and lettings, with document storage and a branding team for agency websites and materials.

Agent reviews
85
Average rating
4.91 / 5
Last 24 months
2
Latest review
May 2026
Review sentiment
87 / 100

“Having used Dezrez One for many years I was pleased to see so many time-saving features had been added. Photos are so easy to upload and the document storage feature ensures that everything is in the one place for easy reference among colleagues.”

Administrator, Jeremy Leaf & Co · October 2023

“Rezi has come on so far from the early days of Dezez. A great product with a great support backup.”

Business Owner, country properties · October 2023
7

Street Group

Sales and lettings CRM
67/100 Evidence Score

A sales and lettings CRM from Street Group with heavy use of automation and Ai, plus a wide set of integrations.

Agent reviews
10
Average rating
4.90 / 5
Last 24 months
10
Latest review
June 2026
Review sentiment
88 / 100
Limited review volume

“The best software we've ever had! Support always on hand, and very open to feedback and improvements.”

Operations Director / Manager, ACREA Estate Agency · June 2026

“We have been using Street for a couple of years now and find the system easy to use and good value for money. I like that it works with a lot of other applications due to its open API and when you do need support, there is always someone available to help if the chat bot can’t help.”

Managing Director, JP Harll · April 2025
8

iamproperty

Agency platform
62/100 Evidence Score

An agency platform covering CRM, lettings and property management. Many of its older reviews refer to the Openview lettings software.

Agent reviews
36
Average rating
5.0 / 5
Last 24 months
1
Latest review
November 2025
Review sentiment
87 / 100

“Been with VTUK for nearly 6 years, great system and great support. It has benefited my lettings agency through all our systems. Wouldn't be without it.”

West Surrey Lettings · September 2021

“As a company we have been using VTUK’s software for more years than I can remember. The system is very comprehensive and I must say that the support network is excellent....No problem or stupid question is ever a problem for them.”

Elvin Estates · September 2021
9

Apex 27

Customisable CRM
54/100 Evidence Score

A customisable sales and lettings CRM with a mobile app and a large number of integrations.

Agent reviews
14
Average rating
5.0 / 5
Last 24 months
0
Latest review
February 2024
Review sentiment
91 / 100
No reviews in the last 24 monthsLimited review volume

“Having used Vebra, Jupix and Lifesycle in the past, Apex 27 is the easiet to use and its great that it is customisable to your needs with loads of integrations available. They are also a pleasure to work with which makes life much easier.”

Business Owner, Walker Smale · August 2022

“Would give 10 stars if possible. James and the team have been exceptional since we signed up and started using this great product. Have used a few systems in the past and after much research, delighted to now be using Apex27”

source property · April 2022
10

10ninety

CRM and sales progression
53/100 Evidence Score

CRM and sales progression software for estate and letting agents, with training and progression support from its own team.

Agent reviews
9
Average rating
4.78 / 5
Last 24 months
2
Latest review
August 2026
Review sentiment
88 / 100
Limited review volume

“We cannot recommend 10Ninety enough. They are by far the best CRM we have used and have greatly improved the efficiency of our business. The team are extremely helpful and available and the software is very intuitive and easy to use at a really competitive price.”

Managing Director, The Letting Agent (Dorset) Ltd · August 2026

“I have just finished a training course with Stephen. Exceptional content. Expertly delivered. Easy to understand. Highly recommend Stephen. Thank you”

Valuer, Nikki Homes · March 2024
11

AgentOS

Lettings and property management software
49/100 Evidence Score

Cloud lettings and property management software with accounts, tenancy notices and a well reviewed support team.

Agent reviews
24
Average rating
4.50 / 5
Last 24 months
0
Latest review
July 2024
Review sentiment
80 / 100
No reviews in the last 24 months

“The agentOS customer service team are excellent and so patient with me. I call them regularly if I have an issue and they are superb. Highly recommend.”

PMT · May 2024

“Great software, easy enough to use, and really helpful customer service team!”

Comfort Lettings · September 2022

How we ranked them

Every supplier on this page is ranked by its Kerfuffle Evidence Score, built only from reviews UK estate and letting agents have left on Kerfuffle. Nobody can pay to change their position.

The score combines four things.

Duplicate listings for the same company are merged and duplicate reviews are removed before scoring. Suppliers need at least five unique agent reviews, published by the end of the quarter, to be ranked. Suppliers below that are not yet ranked.

This edition covers Kerfuffle reviews published up to 30 September 2026. We refresh these pages every quarter.

Q3 Autumn Rankings awards. Awards come from the same review evidence as the ranking and cannot be bought. Each award below has one winner per category.

Q3 Autumn Rankings standards. These are not contests. Every ranked supplier that meets the standard earns the badge.

Our independence

Compare The PropTech is run by Kerfuffle. Some suppliers on this page pay Kerfuffle for membership or marketing. That has no effect on the ranking, which is calculated from review data alone. Where a supplier pays agencies to take a demo, the fee is shown live from PropTech That Pays, our sister platform. Demo fees do not affect the ranking either. Any paid feature will always be labelled as sponsored and shown separately from the ranking.

Questions agents ask

What is the best CRM for estate agents?

On current Kerfuffle review evidence, Reapit leads, with the most agent reviews of any CRM here and a strong rating. Alto has the most review activity in the last 24 months, and Greenhouse OS is the strongest of the newer systems.

What is the best CRM for letting agents?

Veco Software and AgentOS both focus on lettings and property management and are very highly rated by letting agents, although their most recent Kerfuffle reviews date from October 2024 and July 2024. Reapit, Alto and Street Group cover lettings alongside sales.

What does get paid to take a demo mean?

Some CRM suppliers pay agencies to take a demo through PropTech That Pays. The fee shown is for a one office agency, bigger agencies are paid more, and at least 5% goes to charity. It has no effect on the ranking.

How hard is it to change CRM?

It depends mostly on your data and the supplier's migration team. Ask for references from agencies that moved from your current system, and read the recent reviews on each profile, many of which describe the migration.

Not sure which one is right for you?

Book a free CRM review with the Kerfuffle team. Tell us what you use now and what is not working, and we will talk you through the options honestly.

Discuss any of these suppliers with the Kerfuffle team

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