Every major UK estate and letting agent CRM in one place. Real agent reviews, honest pricing, integration partners, and Kerfuffle Benchmarking scores from over 1,000 agents.
An independent, editorially-controlled deep dive into the CRMs that run British estate and letting agencies. Written by Kerfuffle, funded by no supplier.
Some of the CRMs covered:
Choosing an estate agency CRM used to mean sitting through five demos, comparing feature grids that all lie the same way, and never actually hearing from the agents who use them. We fixed that.
The Kerfuffle CRM Guide 2026 is the industry's independent source of truth. Every entry is written by Kerfuffle's editorial team based on the supplier's own submission, verified against agent reviews, cross-checked with UK market share data, and scored on the same 13 factors as every other CRM in the guide.
Whether they charge per user, per branch, or by module. We call it out clearly.
Every named integration each CRM claims. Verified against Kerfuffle's supplier directory.
Star-rated reviews from working agents. No filtering, no supplier control.
13-factor benchmark scored by agents. NPS included as a headline metric.
Independent agents choosing their first CRM. Multi-branch operators reviewing incumbents. Head-office teams building a shortlist. Any agent tired of demo theatre.