Reapit vs Alto: what UK agents say
Updated 14 October 2026
Reapit and Alto side by side, on the reviews UK estate and letting agents have left for each on Kerfuffle.
The short answer
Reapit has 197 Kerfuffle agent reviews averaging 4.77, with 3 in the last 12 months. Alto has 68 reviews averaging 4.56, with 41 in the last 12 months. In the live CRM ranking Reapit is number 1 and Alto is number 2.
Reapit
A cloud CRM and agency platform covering sales, lettings and property management, with its own app marketplace for third party integrations.
- Agent reviews
- 197
- Average rating
- 4.77 / 5
- Last 12 months
- 3
- Latest review
- July 2026
Who reviews it. 52% of the 79 reviewers we could match to an agency run one to three branches; 48% run four or more.
Where agents moved from. Alto (1) 1 of its reviewers says they moved from Alto.
“Currently preparing for migration from Alto to Reapit. Jiwan has been brilliant in assisting us to ensure a smooth migration. Looking forward to working with you guys.”
Managing Director, PDA Estate Agents · July 2026
“Nacima Farah was very professional, fast and efficient. Problem solved speedily.”
Lettings Director, alvi real estate · August 2025
Alto
A sales and lettings CRM from Houseful, the group behind Zoopla, used by agencies from single offices to multi branch groups.
- Agent reviews
- 68
- Average rating
- 4.56 / 5
- Last 12 months
- 41
- Latest review
- October 2026
Who reviews it. 80% of the 15 reviewers we could match to an agency run one to three branches; 20% run four or more.
Where agents moved from. Arthur Online (1), Gnomen (1), iamproperty movebutler (1), Reapit (1) 1 of its reviewers says they moved from Reapit.
“Katy has been an absolute pleasure to work with throughout our migration from CFP to ALTO. Although the process initially felt daunting, she has made each step feel manageable and achievable, providing clear guidance and support along the way. Thank you!”
SHARP Lettings · October 2026
“I reached out to Nicola for help with updating letterheads. She worked quickly to offer solutions and got the job completed in an hour. It was a pleasure conversing with her through email and hope we are able to work together again should the need arise.”
Branch Manager, Rolfe East · May 2026
Branch sizes are based on the reviews we could match to an agency. "Moved from" is what reviewers told us about their previous system.
How we rank them
Every supplier is ranked by its Kerfuffle Evidence Score, built only from reviews UK estate and letting agents have left on Kerfuffle. Nobody can pay to change their position, and membership of Kerfuffle is not an input.
- Rating, 35%. The average star rating, adjusted so a supplier with a handful of five star reviews cannot outrank one with hundreds of consistently strong ones.
- Volume, 30%. How many agents have reviewed the supplier.
- Recency, 25%. How often new reviews have arrived in the last 24 months. Reviews published on the same day count once.
- Sentiment, 10%. An Ai model reads every review and scores how positively it is written, ignoring the stars, so a supplier agents clearly love scores well even from agents who rarely give five stars.
The review data is refreshed every day. The score shown is the average of the score today and at each of the last four weekly cut-offs, so a single day of reviews cannot reshuffle the order. Ties are split on the number of reviews, then alphabetically.
Duplicate listings for the same company are merged and duplicate reviews are removed. Reviews from suppliers about themselves are left out. Suppliers need at least five agent reviews to be ranked. Reviews collected on other websites are never counted.
Branch counts come from the reviewer, who tells us how many offices their agency has when they write a review. For older reviews we match the reviewer's agency to our records of UK estate agencies and their offices. We matched 203 of 728 reviews. A franchise office counts under its brand's total number of offices.
Data last refreshed 14 October 2026.
Our independence
Compare The PropTech is run by Kerfuffle. Some suppliers on this page pay Kerfuffle for membership or marketing. That has no effect on the ranking, which is calculated from review data alone. Where a supplier pays agencies to take a demo, the fee is shown live from PropTech That Pays, our sister platform, and does not affect the ranking either. Any paid placement is labelled "Sponsored" and shown separately from the ranking.
Questions agents ask
Is Reapit or Alto better for estate agents?
Reapit has 197 Kerfuffle agent reviews averaging 4.77, with 3 in the last 12 months. Alto has 68 reviews averaging 4.56, with 41 in the last 12 months. In the live CRM ranking Reapit is number 1 and Alto is number 2. The right choice depends on your agency's size, the side of the business you run most and the integrations you rely on.
Do agents move between Reapit and Alto?
1 Reapit reviewer says they moved from Alto, and 1 Alto reviewer says they moved from Reapit. Only some reviewers say which system they used before.
Not sure which one is right for you?
Book a free CRM review with the Kerfuffle team. Tell us what you use now and what is not working, and we will talk you through the options honestly.