The IT problem in estate agency

Your CRM goes down. Your IT desk has never heard of it.

Generic IT support desks handle hundreds of different businesses. When your Reapit integration breaks, they put you on hold while they Google it. Your team loses an afternoon. Valuations get missed. This is not a technology problem - it is a specialism problem.

The generic-desk problem

You call your IT provider. They ask you to describe the software. You explain what Alto does. Again. You lose forty minutes you needed for viewings.

The CRM blame game

Your IT desk says it is a Reapit issue. Reapit says it is an IT issue. You are caught in the middle while your team cannot access client records.

The security blind spot

Estate agencies hold sensitive financial and personal data. Generic IT support was not built with your regulatory exposure in mind. A breach hits you harder than most.

The growth bottleneck

Your team is growing. Your systems were not designed to scale. IT should be enabling expansion - not holding it back with patchy support and repeated outages.

What Genmar does

One number. Six disciplines. All built for estate agency.

Genmar does not offer generic managed IT with a property twist. Every service has been shaped around how estate and lettings businesses actually run.

📞

Specialist helpdesk support

One number for your whole team. Engineers who already know Reapit, Alto and ExpertAgent answer in 7 seconds and fix in the first call 85% of the time - no learning curve, no repeated explanations.

🔗

CRM liaison on your behalf

When the issue is with Reapit or your portal integration, Genmar calls them for you. You do not have to navigate support queues or explain your setup. They do it - because they already know it.

📊

Automation and live dashboards

Proactive engineers look for processes to automate and data to surface - live dashboard feeds from your property software, automated workflows that save your team hours every week.

🛡

Cyber security for agencies

Estate agents handle personal financial data and hold large client funds in client accounts. Genmar builds protection appropriate to your actual exposure - not a generic SME security package.

Cloud consultancy and Microsoft 365

Microsoft 365 setup and management, Windows 365 Cloud PCs for remote and hybrid teams, and strategic cloud migration advice - all joined up with your existing property software stack.

🌟

Virtual CIO and strategic planning

Regular meetings with your Genmar engineer in a virtual CIO capacity - planning your IT roadmap, identifying efficiency gains, and making sure your technology decisions are commercially sound.

How it works

From discovery call to IT support that works like an internal team

Genmar does not drop a generic onboarding pack and disappear. The process is built around understanding your specific CRM setup, your team size, and your operational pressure points before they ever answer a call from your staff.

1

Discovery call - your setup, your software, your pain points

Genmar begins by understanding exactly how your agency runs: which CRM you are on, how many users, what your typical IT problems are, and what good IT support would look like for you. No assumptions, no generic discovery forms.

2

Tailored proposal - fixed monthly or pay-as-you-go

You choose the model that fits your business. Fixed monthly for predictable budgeting and proactive coverage, or on-demand so you only pay for the support you actually use. Both give you access to the same specialist engineers.

3

Onboarding - engineers learn your specific environment

Before your team makes a single support call, Genmar engineers map your systems, document your CRM configuration, and understand your network. When your staff calls, the engineer already knows your setup.

4

Ongoing support - 7-second answer, first-call fix culture

Your team calls one number. They get through in 7 seconds. The engineer fixes it on the first call 85% of the time. When the issue involves your CRM provider, Genmar handles that call on your behalf - you get on with your day.

5

Strategic reviews - virtual CIO, proactive improvement

Regular meetings with your Genmar contact ensure your IT is keeping pace with your growth. Automation opportunities get identified, security posture reviewed, and your technology roadmap stays aligned with where your business is heading.

Kerfuffle member offer

See what Genmar makes available to Kerfuffle-connected agencies

The full details of Genmar's member offer - including any exclusive rates, priority onboarding, or tailored packages for agencies introduced through Compare The PropTech - are available on the gated page below.

IT Support Built Around How You Operate
Both pricing models. Specialists who know your CRM. Access via your Kerfuffle connection.
  • 7-second average call answer time - no queues
  • 85% first-call fix rate - issues resolved immediately
  • Engineers trained on Reapit, Alto, ExpertAgent
  • Genmar calls your CRM provider on your behalf
  • One number for your entire team's IT issues
Flexible pricing
Fixed or On-Demand
Fixed monthly for full proactive coverage — or pay only for what you use. Both include specialist estate agency engineers.
Unlock the member offer
Talk to an IT specialist for estate agents

Book a discovery call with Genmar

Genmar's team will talk through your current IT setup, your CRM platform, and how they would support your specific agency. No obligation, no generic pitch - a conversation about your actual environment and what specialist IT support would look like for you.

Kerfuffle rank
#27
63 verified reviews
5.0 stars
Common questions

What estate agents ask before switching IT support

The questions Genmar's team hears most from agencies considering making the switch - answered straight.

We are on Reapit. Will your engineers actually know it - or will they need to learn on the job?

Genmar engineers are specifically trained on Reapit, Alto and ExpertAgent. They will not ask you to explain what your CRM does. When there is an issue that requires contacting Reapit directly, Genmar handles that call on your behalf - you do not need to navigate their support queue or explain your configuration to two different helpdesks.

We have tried IT support before and response times were always the problem. How is Genmar different?

The 7-second average call answer time is the core commitment. When your team calls, they get an engineer immediately - not a ticket queue, not a callback promise, not a chatbot triage. The 85% first-call fix rate means the vast majority of issues are closed in that one call. Where a follow-up is needed, Genmar manages it proactively rather than waiting for your team to chase.

Can we choose between a monthly contract and pay-as-you-go?

Yes. Genmar offers both. A fixed monthly rate gives you predictable costs, proactive monitoring and unlimited access to the helpdesk. The on-demand model means you only pay for support you actually use - same specialist engineers, same response times, without the monthly commitment. The right model depends on your volume of IT issues and your preference for cost predictability.

We have a small team - is Genmar set up for independent or regional agencies, not just large groups?

Genmar works with estate and lettings agencies of varying sizes across the UK. The services are tailored to your specific setup - a two-branch independent gets the same specialist knowledge and response time as a larger regional operator. The discovery call is where Genmar scopes what is appropriate for your scale and budget.

What does the virtual CIO element actually involve in practice?

Regular meetings - the frequency agreed based on your needs - where a Genmar engineer reviews your IT performance, discusses upcoming changes to your business or software, identifies automation opportunities, and advises on strategic technology decisions. It is the difference between an IT supplier who fixes things when they break and one who helps you make better decisions before things go wrong.

How long does onboarding typically take and what does it involve?

Genmar maps your existing environment before your team starts using the service - CRM configuration, network setup, user accounts, third-party integrations. The aim is that when your first staff member calls the helpdesk, the engineer already knows your specific setup. Onboarding timelines vary by complexity, but Genmar manages the process and keeps disruption to your working day minimal.

About Genmar

The IT partner that speaks estate agency as a first language

Genmar was built specifically for estate and lettings agencies. That is not a vertical they moved into - it is where they started. Every engineer has been trained on the software your team uses every day, which means no time wasted explaining industry-specific integrations to someone who has never seen a Rightmove feed or a Reapit workflow.

Their clients include Southern Homemove, Jones Robinson and Knight Edmonds - agencies that wanted IT support which understood the operational rhythm of estate agency, not just the generic mechanics of keeping computers running.

The virtual CIO model means Genmar is not just a break-fix service. They sit alongside your leadership team on technology decisions, identify automation opportunities as your business evolves, and keep your cyber security posture appropriate for an industry that holds significant personal and financial data.

Visit prop.genmar.co.uk
7s
Average call answer - no queues, no bots
85%
First-call fix rate - issues closed immediately
3 CRMs
Reapit, Alto, ExpertAgent - all trained
63
Verified Kerfuffle reviews at 5.0 stars

Genmar is part of the PropTech That Pays programme

PropTech That Pays rewards estate agents when they actively use the technology they adopt. Genmar is one of the suppliers where consistent, genuine usage translates into tangible reward - connecting good IT support to commercial benefit for the agency.

Explore PropTech That Pays

Stop explaining Reapit to your IT helpdesk

Genmar already knows it. Seven-second call answer. First-call fix 85% of the time. One number for every IT issue your team has.

Want to talk through whether Genmar is right for your agency? Book a quick Zoom with the Kerfuffle team.

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