Home.co.uk is the UK's most data-rich free property portal — every listing automatically enriched with three decades of price trends, AI-powered insights, and virtual tour capability. 14,000+ estate agents and letting agents already list on it. No monthly fees. No setup costs. Backed by Homemove, the UK's leading home-moving platform.
Portal fees eat margins. Every agent on your patch runs the same listings on the same sites. The data your vendors and landlords rely on to trust you is locked behind subscriptions you can't control. Meanwhile, the movers using home.co.uk get three decades of property intelligence free — and they're comparing agents before they ever call you.
Portal consolidation has handed pricing power to a small number of incumbents. Rising subscription tiers for exposure your vendors expect as standard is now the norm for most agencies — and every rate review moves in one direction.
Home movers researching on home.co.uk see price trends, sold comparables, land registry boundaries, and 30 years of market history. Agents who appear there are automatically associated with that intelligence — agents who don't are absent from that conversation.
Standard portal listings strip out context. Home.co.uk enriches every property with historical price data, market insights, and virtual tour integration automatically — so your listing does more work than a raw photograph and asking price.
Home.co.uk accepts XML, JSON, BLM, or even just your listings page URL. If your properties appear on Rightmove or Zoopla, they can appear on home.co.uk with the same feed — no new integration project, no developer time.
Home.co.uk was established in 1995 and now, under Homemove's ownership, it is becoming the UK's most data-rich free portal. The platform does not charge agents to list, and it enriches every property automatically.
No monthly subscription. No setup fee. No tiered visibility pricing. Every property you list on home.co.uk appears on a platform accessed by home movers who are researching with 30 years of price data in hand. Your listings feed directly from your existing XML, JSON, or BLM feed.
Every property on home.co.uk is automatically enriched with historical price trends, sold comparables, market insights, and data you cannot replicate on a standard portal listing. The data has been compiled since 1995 — movers use it to validate offers, benchmark values, and choose agents who understand the local market.
Home.co.uk's HomeAI transforms your listings into AI-verified, data-rich answers across the entire search ecosystem. When movers ask AI search tools about properties in your patch, listings enriched by 30 years of home.co.uk intelligence are the ones surfaced as verified answers — not raw portal entries.
Showcase properties with cinematic virtual tours, floor plans, and high-resolution media that go beyond what standard portals surface. Buyers and renters who engage with immersive listings convert at significantly higher rates than those who browse standard photo galleries.
Because home.co.uk is now powered by Homemove, your listings sit inside the UK's leading home-moving platform. Movers comparing mortgages, conveyancers, removal companies, and broadband deals on Homemove can move directly to your properties. That is pipeline from buyers who have already decided to move.
Home movers on home.co.uk compare local estate agents side-by-side, seeing proposed fees, sold track records, and average time on market. Claiming your branch ensures your data is current, accurate, and positioned to win the comparison. Agents who have not claimed their branch are letting competitors win that first impression.
Simple integration with your existing data
Because the listing feed is the same one you already use, setup takes minutes. The enrichment and AI features happen automatically once your properties are live.
Register your agency on home.co.uk and claim your branch listing. Your agency appears in the agent comparison tool alongside your sold track record, average time on market, and proposed fees — visible to every mover researching in your patch.
Point your XML, JSON, BLM, or listings page URL at home.co.uk. If your properties are already on any major portal, the feed is already in a compatible format. No new integration, no IT project — properties go live within hours.
Every property you list appears on home.co.uk enriched with 30 years of market data, price trends, sold comparables, and AI-powered insights. Your listing does work that a standard portal entry never could — without any extra effort from your team.
Home movers using home.co.uk for property research and agent comparison see your listings and your branch data. The platform drives enquiries directly. Because listing is free and data enrichment is automatic, the cost per lead is zero beyond the time it took to claim your branch.
Home.co.uk is a partner of Kerfuffle and Compare The PropTech. Members of Kerfuffle get more than a standard listing signup — you get a conversation with the Home.co.uk team to configure your feed, claim your branch correctly, and make the most of the AI and virtual tour features from day one.
Standard signup
Self-serve listing setup
Prioritised, guided onboarding
Listing on home.co.uk is free for every estate agent. The Kerfuffle member route gets you prioritised branch setup, a guided feed connection, and a named contact to maximise enrichment and AI features.
Home.co.uk's Kerfuffle profile has supplier intelligence, integration details, and context on what the platform does for agents. Open in a new tab — your spot on this page is saved.
Already a Kerfuffle member? Write a review of Home.co.uk →
A walkthrough of how to claim your branch, connect your feed, and start appearing on home.co.uk alongside 30 years of property intelligence — followed by Q&A on HomeAI and the Homemove integration.
How estate agents can appear on home.co.uk, claim their branch, connect their existing feed in minutes, and get their properties enriched with the market intelligence movers use to shortlist agents and make offers. Includes a walkthrough of HomeAI and what it means for how your listings appear in AI-powered search.
Home.co.uk is the only free portal that actually gives us something to talk about in valuations. Vendors are already using the site to research their own property history before we walk in the door. Being listed there, with our branch data correct and our track record showing, means that first conversation starts from a position of credibility, not catch-up.Sales Director, independent estate agency Home.co.uk listed branch, South East England
Home.co.uk has been building the UK's most comprehensive property data set since 1995. Under Homemove's ownership it is becoming the free, data-intelligent alternative to pay-to-play portals — and estate agents who list early get the benefit of that brand momentum without any listing cost.
PropTech That Pays Back is the Kerfuffle initiative that rewards estate agents with kredits when they actually use what they've bought — not just when they sign the contract. Home isn't on the platform presently. If you'd like to see Home added and arrange a demo as part of the rollout, register your interest below and we'll get back to you.
Want to talk through how this would work for your team?
Grab fifteen minutes with the Kerfuffle team. We'll walk you through the member offer, answer your questions, and figure out the best fit for your branch.
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