What Kerfuffle members and suppliers say

In their own words 48

• For us to take a couple of days out to come down from the Lakes, the event needs to deliver - and it absolutely did in spades. The Kerfuffle Conference was brilliant from start to finish: smart content, great energy, impressive suppliers & the kind of conversations you just don't get at most industry events. Genuinely useful during the day, and a lot of fun in the evening.

• Knowing Simon Whale as I do, it pains me to say this but last year's conference was actually very good - great content with interesting speakers and a great evening event. Here's to doing it all again in 2026!

• I attended the Kerfuffle Conference for the first time in 2025 and thoroughly enjoyed it. Wembley is an excellent venue, there was a great selection of speakers and workshops to choose from, plenty of suppliers to speak to, and the evening event was top quality. I will definitely go again in 2026.

• Kerfuffle-Con 2025 was one of the stand-out events of the year. It has a really different feel than most other industry conferences. Packed with learnings, incredible speakers and useful takeaways, alongside an exhibition hall that was literally buzzing all day long. Definitely an event not to be missed for agents and suppliers.

• It has been amazing working together with Simon Whale over the last couple of years on various projects. Proactive, energetic, and perfectly organised. One minute he will be buying you a pint and the next a really in-depth chat about the issues of the Estate Agency industry and how he can help. His dress sense is as unique as his humour - but underneath that is a very clever man who cares. A good friend.

• Working with Kerfuffle has been a great experience, they have helped us to generate leads and reach new customers. We have also found the website and supplier dashboard very intuitive and easy to customise.

• Kerfuffle, stupid name, great idea. To be able to walk out of a meeting with a potential client and say 'don't take our word for it, see what our clients say on Kerfuffle' is great and has helped us win business time and time again.

• We couldn't be happier with Kerfuffle as a partner, working together with the team there has been great and now our landing page is a first port of call for prospects checking out our reviews. The video review feature is fantastic too. Literally within minutes of our first Partner Webinar with Kerfuffle we'd closed business and continued to book demos for the following weeks.

• Simon has a huge talent with people and he applies this not only to his customers but also to the people who work within his businesses. It is very clear that when Simon is involved in a business it is a better place for all. I have no hesitation in recommending Simon to any individual - if you do have the chance to work with Simon you should open your mind and learn from his approach as he will make you a better business person.

• Simon is one of those special people of which there are far too few. His zest, enthusiasm and unstoppable dedication to promoting his product make him easily the most prolific and potentially the best sales guy in the industry. Simon has a great understanding of the needs of Estate Agency businesses and a sympathy with the problems they face. Easy to work with and committed.

• Sarah and Stuart have been excellent to deal with. The initial communication from Kerfuffle was very clear and helpful, and Sarah has been very responsive when helping me with some further queries I had.

• Kerfuffle is one of the few platforms in our sector that isn't noise and certainly isn't a badge exercise. It's a genuine community that connects agents and suppliers in a way that creates real commercial value. Conversations are honest and the intent is clear. Simon and David bring an energy that's hard to replicate; commercial, straight-talking, and, importantly, fun.

• These guys know there onions.

• Always engaging and supportive Well known support function within the ea sector

• We're early in our use of Kerfuffle, but the onboarding and support to this point has been great.

• We've been working with Kerfuffle for over a year as a supplier to the estate agency industry, partnering through a dedicated sponsor package to promote our proposition across the sector. This has included a range of marketing activity such as podcasts, social media, events, and e-communications, and throughout it all we've worked closely with Sarah Blair.

• We've worked with Kerfuffle a long time. They always been great, helpful and responsive, fair and inciteful. Highly recommend!

• Always have a good experience when meeting or dealing with Kerfuffle.

• Excellent, attentive service, considerably benefiting our business

• Forward thinking, very creative, excellent marketers, great partner to our business.

• Always a pleasure to work with and collaborate!

• critical strategic role in our ecosystem, supporting us with high-quality lead generation, actionable performance insights, and recommendations that help us optimise delivery and maximise results.

• Kerfuffle is a great platform to showcase our agents' honest reviews and provide social proof for new customers. Our team always knows there is someone on the line if support is ever needed.

• Outstanding business and a lot of fun to deal with ????

• Recommended management tools for us

• Working with Kerfuffle has been nothing short of exceptional. Their team genuinely understands the estate agency and supplier landscape, and they've built a platform that not only connects the right people, but does so with clarity, energy and real industry insight. What really stands out is their commitment to adding value for both agents and suppliers.

• Kerfuffle have always supported Agents Giving Charity, they have given their professional time, expertise in collaborating with suppliers and their network. Supporting the Industry Charity has been outstanding from Kerfuffle in many ways. Bringing Agents Giving into their kerfuffle platform to showcase the work Agents Giving are passionate about.

• My experience with Kerfuffle has been extremely positive. The team consistently demonstrates professionalism, strong organisation, and a genuine commitment to delivering a high-quality service. Communication is clear and timely, and there is a clear emphasis on creating a welcoming and well-managed environment.

• The whole team at Kerfuffle is amazing to work with. Having worked with Simon, Sarah, and David for many years acrossq multiple companies, I couldn't recommend them enough. They are always so supportive, offer guidance and connect you with the right people in the industry.

• I've worked with Stuart, Simon, David and Elaine and each one has been a pleasure to deal with. Professional, engaged and usually right!

• Wonderful informed team and always helpful.

• I recently joined the business as Marketing Manager and Sarah picked up with me immediately to make sure we were making the best use of all our membership perks. After every phone call she sends me detailed notes and next steps so I know exactly what I need to follow up with.

• Always great to work with, super advice and really good analysis of whats happening in the EA and PropTech markets

• We've been on the Rockstar package with Kerfuffle for a long time now and they are always ready to share our updates and announcements.

• Great people always keen to help

• In a industry where trust and reputation are everything, Kerfuffle helps busineses stand out on merit, service, and verified feedback. I would highly recommend Kerfuffle to any property professional looking to increase visibility, build meaningful parternships and align themselves with trusted suppliers.

• I had a consultation with Kerfuffle regarding inefficiencies in our lettings process. Specifically, how long renewals were taking and what a considerable drain on resources they were. We anticipate this will save us circa 15 hours a month and crucially will improve the client experience.

• Agents who don't use Kerfuffle to help with PropTech choices won't survive!

• Been looking to switch CRM. I have spent hours and hours and hours researching etc. have a 10 minute chat with @Simon_Whale (and I'm savvy ish) is an absolute life saver. Should have done it at the start!

• Simon is always prepared to listen to new ideas, push boundaries and most importantly, continues to deliver post sale. A serial networker, one of Simon's key strengths is bringing people together for mutual benefit.

• From the first moment I met Simon at a conference to his team at Kerfuffle the independent advice about suppliers and what first for my business has been fantastic and not just that being a small business I don't feel I'm getting less service if anything Simon and his ream have been nothing less than superb and great communication.

• Kerfuffle has become a real go-to for us as an agency. With so many PropTech suppliers out there, it helps cut through the noise and gives honest, agent-to-agent insight into what actually works. The reviews and comparisons are really useful when deciding where to invest, and it has definitely saved us time and money.

• Kerfuffle are great at providing us with insight to the best supplier choices.

• Great company to work with. Open and transparent.

• This is the best Agency network by far. For adding value and real life advice. Not only that they truly care about their agents!

• Great service and great team.

• This company has really helped ease our move to Pembrokeshire! The company recommended have been to value our property and provide so much information. They truly have selected the best independent estate agents in the region

• Awesome supplier