The best operations layer is the one your team forgets is there because it just works.
Moverly provides Digital Sale Ready - an industry standard that integrates with your existing CRM, gathers property information from official sources from the moment of instruction, identifies gaps and potential issues before they derail a transaction, and creates a complete DSR Ledger that connected conveyancers receive instantly. No platform migration. No workflow disruption. Referenced in UK Government consultations on home buying reform.
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The UK property market loses a significant proportion of agreed sales to fall-throughs every year. Surveys that surface unexpected issues. Legal pack problems that delay conveyancing. Title queries that stall exchange. Buyers who withdraw when the full property picture arrives too late. In most cases, the information that caused the problem was always there - it just wasn't gathered until after the buyer was emotionally and financially committed. Moverly's Digital Sale Ready changes when that information arrives in the process - from after offer acceptance to before marketing begins.
Title queries, restrictive covenants, and property information gaps discovered mid-transaction create delays that often escalate into buyer withdrawals. Gathering this information upfront - before a buyer has made an offer - means issues can be resolved before they become fall-through triggers.
When conveyancers receive a file at offer acceptance and have to start from scratch gathering property data, searches, and information, they add weeks to the timeline before any meaningful legal work begins. A complete DSR Ledger ready at offer acceptance removes that standing start entirely.
Promising vendors a completion timeline when the legal process has not yet started is a guess, not a commitment. When information is gathered and structured from day one, timelines become genuinely predictable - which means vendors trust your agency's guidance and stay calmer when complexities arise.
Expanding material information obligations mean estate agents are increasingly responsible for ensuring property information is gathered and presented correctly at the point of marketing. Moverly gathers most of this information from official sources automatically - so compliance work does not fall entirely on your team.
Digital Sale Ready integrates with your existing CRM and works within your current process. Vendors are invited into the platform. Property data is gathered from official sources. The DSR Ledger is built and distributed. All without your team manually chasing information or switching platforms.
Moverly integrates with major estate agent CRMs so your existing workflow is unchanged. New instructions trigger the Digital Sale Ready process automatically. Your team continues to work in the platform they know. Moverly handles the property intelligence layer in the background without requiring a separate login for every action.
Generate a Digital Sale Ready intelligence report instantly - for use at market appraisal, to demonstrate to vendors the level of preparation your agency provides, and to establish the property's information baseline from day one of instruction. The report is generated from official data sources, not manual entries.
Vendors are invited into the Moverly platform via a secure invitation and guided through providing property information. The platform gathers the majority of property data from official sources automatically - vendors are only asked for information that cannot be obtained from public records. AI analyses the information as it arrives, identifying gaps and potential issues before they reach a buyer.
All property information, official data, vendor-provided answers, and AI analysis are compiled into a structured DSR Ledger built to industry standards. This ledger follows the transaction from instruction through to completion - providing a single, complete, always-current picture of the property that every party to the transaction can trust.
Buyers complete their verification on the same Moverly platform. Connected conveyancers - either your preferred partners or Moverly's panel of DSR-accredited firms - receive instant access to the complete DSR Ledger at offer acceptance. The standing start that normally adds weeks to legal processing is removed entirely.
Digital Sale Ready creates a new revenue stream for your agency from the moment of instruction - not just from the fee at completion. Vendors who understand the value of a fully prepared property see DSR as a premium preparation service. The platform is structured to allow agencies to generate income from property preparation that was previously absorbed as unpaid administrative overhead.
Moverly is designed to integrate into your existing process without disruption. Your team's first interaction with a new vendor triggers the Digital Sale Ready workflow automatically. The rest happens in the background until the DSR Ledger is complete and ready to distribute.
The moment a new instruction is created in your CRM, Moverly begins the Digital Sale Ready process. The initial intelligence report is generated automatically from official sources. Your agency has a data baseline for the property before anyone has made a call to the vendor about paperwork.
The vendor receives a secure invitation to the Moverly platform. They are guided through providing property-specific information - only the details that cannot be obtained from official records. The process is designed to be simple and quick for the vendor, reducing the time-consuming back-and-forth that typically happens weeks later.
As information arrives - from official sources and from the vendor - Moverly's AI analyses it in real time. Gaps in the property information, potential title issues, and compliance requirements are flagged for your team before they reach a buyer. Issues that would previously surface at survey or legal review are surfaced at instruction instead.
The complete DSR Ledger is built to industry standards and distributed to your preferred conveyancing partners or to Moverly's panel of DSR-accredited conveyancers. At offer acceptance, conveyancers have everything they need to begin meaningful legal work immediately - without the weeks of information gathering that normally precede it.
With property information complete, issues identified and resolved, and conveyancers starting from a full DSR Ledger rather than an empty file, transactions move faster and the fall-through triggers that cause most pipeline collapses are addressed before they become problems. Your agency completes more sales from the instructions it takes.
Moverly is a Kerfuffle partner with 5.0 ratings on both Kerfuffle and Google. Founded in 2022, Moverly is a new-generation platform built on the Property Data Trust Framework and referenced in UK Government consultations on home buying reform. Kerfuffle members get a prioritised 30-minute demonstration scoped to their CRM and current transaction profile.
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Pricing and integration scope are agreed per agency. Book a demo and the Moverly team will configure the right setup for your CRM - with your Kerfuffle AM in the room.
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A 30-minute Moverly platform demonstration covering CRM integration, one-click DSR intelligence reports, vendor onboarding, AI gap analysis, DSR Ledger completion, and conveyancer connection - using your actual CRM as the reference point.
How estate agents are using Digital Sale Ready to identify fall-through risks before marketing, accelerate conveyancing timelines, and create revenue from property preparation that previously happened for free as administrative overhead.
Moverly was founded in 2022 and is based in London. It exists because the information that causes most property fall-throughs was always available - it just arrived too late in the process. Digital Sale Ready is the platform Moverly built to change that: integrating with estate agent CRMs, gathering property data from official sources from the moment of instruction, and distributing a complete, structured DSR Ledger to conveyancers at offer acceptance. Referenced in UK Government consultations on home buying and selling reform.
PropTech That Pays Back is a Kerfuffle initiative that rewards estate agents with kredits when they actually use the tools they invest in. See Moverly's pay-back terms and start earning back on your Digital Sale Ready subscription.
Digital Sale Ready. CRM-integrated. No migration. Built for the future of UK property transactions.
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