A branded agency wins the instruction before the valuation. An unbranded one wins it on the sixth call back.
SMS Speedway is the UK's specialist messaging, marketing, automation and ID platform for estate agents - founded in 1994 and operating in 142 countries. Automated viewing confirmations, property brochures delivered by WhatsApp, two-way SMS conversations, vendor reports and identity verification - all running from inside your existing CRM with no workflow change for your team. Kerfuffle Supplier of the Year Award winner in the telephony, networking and IT category.
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65% of UK adults over 16 use WhatsApp. 30 to 35% use Facebook Messenger. Email open rates in estate agency are declining. The buyers and sellers your negotiators are trying to reach have not stopped communicating - they have moved to different channels. SMS Speedway's ReachMe platform follows your clients across every channel automatically so your negotiator never has to think about which app to open.
Viewing attendance is the most direct predictor of sales conversion. A confirmation that goes unread because the client prefers SMS is an empty viewing slot and an irritated vendor. SMS Speedway's automated confirmations and reminders are sent on the channel the client actually uses - driven by diary entries in your existing CRM.
A buyer matched to a new listing expects to see it the moment it registers - not in a weekly email digest. SMS Speedway's MarketMe service delivers property brochures with images, videos, floorplans and PDFs directly to a buyer's phone via their preferred channel, as soon as a match is made in your CRM.
When a client uses multiple channels to reach your agency, the conversation thread is invisible - spread across four inboxes, two phones and a CRM that only captures the channels it was built to handle. SMS Speedway's ReachMe consolidates every channel into a single conversation view inside your existing CRM.
Vendor reports sent by email with a link to a web form are a compliance exercise that generates poor insight. SMS Speedway delivers vendor surveys directly to the phone via text - with response rates that are consistently higher than email because they are opened where the vendor already is.
SMS Speedway's platform was integrated with Reapit in 2002 and has expanded to cover every major UK estate agent CRM since. Your negotiators do not change how they work - the platform extends the reach of every message they send.
ReachMe is SMS Speedway's flagship product for estate agents. When a negotiator sends a message from inside their CRM, ReachMe automatically delivers it on the channel the recipient prefers - SMS, WhatsApp, Facebook Messenger or other supported channels. The negotiator sees a single conversation thread. The client receives the message on their platform of choice. No additional apps, no parallel workflows, no manual channel management.
Viewing diary entries in your CRM trigger automated confirmations and reminders directly to the buyer or viewer's preferred channel. Timings are configurable - a confirmation on booking, a reminder the evening before and a same-day prompt the morning of the viewing. Responses and confirmations flow back into the CRM automatically. Viewing attendance rates improve measurably because the reminders reach people where they actually read messages.
MarketMe delivers complete property brochures - images, video, PDF floorplans, key details and call-to-action buttons - directly to a buyer's mobile via their preferred channel. For WhatsApp Business clients, property listings are presented natively in the WhatsApp interface with interactive buttons for viewing requests and feedback. Content reaches buyers in the format WhatsApp and SMS were built for rather than asking them to click through to a website.
Monthly vendor reports showing viewing activity, buyer feedback and portal performance are delivered to vendors by text - with a response mechanism built in. Vendors receive the update on their phone and can reply directly. For agencies maintaining vendor relationships during longer marketing periods, regular text-delivered reports maintain communication without requiring the negotiator to make a phone call for every update.
FaceCheck verifies that the person uploading an identity document is the same person pictured on it - using AI to match the live image to the document photograph. DocCheck detects fraud and extracts data from official documents such as utility bills and bank statements. Both products address the compliance requirements of anti-money laundering checks in property transactions - and remove the manual handling that currently slows down sales progression.
Beyond automated workflows, SMS Speedway supports hand-typed ad-hoc messages from inside the CRM and broadcast campaigns to segmented contact lists. Two-way replies are handled automatically - responses route back to the sending negotiator's CRM view or to a shared team inbox, depending on your configuration. All replies are logged against the contact record and comply with GDPR and PECR opt-in requirements.
SMS Speedway is designed to extend your existing CRM rather than replace it. Your negotiators carry on working exactly as they do today - SMS Speedway adds the channels they have been missing.
SMS Speedway confirms compatibility with your CRM - Reapit and all major UK estate agent platforms are supported. Integration is plug-in compatible for most agencies already on SMS with SMS Speedway. New clients are set up with the full integration including ReachMe channel configuration and automated workflow triggers aligned to your existing diary and contact records.
SMS Speedway handles the opt-in process for new channels. When a client makes initial contact, the platform automatically identifies their preferred communication channel and records it against their contact record. Your negotiators do not need to ask - the system identifies and switches channels in the background.
Viewing confirmations, reminders, property match alerts and vendor report schedules are configured and activated. From this point, every diary entry in your CRM triggers the appropriate automated message to the appropriate contact on their preferred channel. Your negotiators see the communication logged in the CRM without having to send it manually.
Your negotiators are shown how to use the ad-hoc messaging capability from inside their existing CRM and how to read the ReachMe conversation thread that consolidates all incoming channels. For most teams the training takes under an hour - the interface sits inside the CRM they already know rather than requiring a separate application.
Once automated workflows are running, SMS Speedway helps your team set up MarketMe property brochure delivery and monthly vendor report distribution. Additional AI-enhanced features including FaceCheck and DocCheck identity verification are activated as required for sales progression compliance workflows.
SMS Speedway was named a Kerfuffle Supplier of the Year Award winner in the telephony and IT category. Members of Kerfuffle get preferential commercial terms and a full CRM compatibility check before signing anything.
Standard inquiry route
Off-the-shelf pricing
Terms agreed before you integrate
SMS Speedway pricing is scoped to your CRM platform, your required product mix and your anticipated message volume. Book a Zoom through Kerfuffle and the team will confirm compatibility and scope the right arrangement before any terms are agreed.
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A 30-minute walkthrough of ReachMe's channel-switching capability, automated viewing confirmations, MarketMe property brochure delivery and the vendor report product - with a live CRM demonstration using your actual software platform.
SMS Speedway was founded by Bradley Kieser in Carlisle in 1994 as a messaging consultancy alongside IT systems work for London investment banks. It sent the first commercial promotional text message in the world and grew from there to serve estate agency, financial services and education clients across 142 countries. The Reapit integration - active since 2002 - makes SMS Speedway one of the longest-standing proptech integrations in UK estate agency. The platform has evolved from SMS-only into a full omnichannel messaging, marketing, automation and identity verification suite - with most innovation driven directly by estate agency client requirements. The award recognition at the Kerfuffle Supplier of the Year Awards reflects a 30-year track record of building technology that property professionals actually use.
SMS Speedway is featured on PropTech That Pays Back - the Kerfuffle initiative that rewards estate agents with kredits when they actually use the tools they invest in. See the pay-back terms and start earning back on your messaging platform investment.
Omnichannel messaging on every channel your clients prefer. Kerfuffle members get member-only terms and a CRM compatibility check before they commit.
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