Done well, cross sales pay for the marketing budget. Done badly, they cost you the customer.
Acquaint CRM is a comprehensive sales and lettings management platform for independent UK estate agents, combining contact management, diary, portal uploading to 80+ portals, client accounting, and agency website in one integrated system with a simple rolling monthly contract and unlimited support.
Many independent agencies use legacy CRM software that is expensive to maintain, complex to update, or missing the portal upload and lettings accounting features they actually need. Acquaint was built by practitioners to be comprehensive, affordable, and straightforward to use from day one.
Manually re-entering property details onto Rightmove, Zoopla and OnTheMarket takes hours per week. A CRM that handles portal uploading automatically for 80+ portals eliminates that entirely.
Running client accounting in a different platform from your lettings management means double data entry, reconciliation errors and no single view of each property's financial status.
Being locked into a multi-year CRM contract means you are paying for software that no longer fits - or negotiating exit fees when your agency's needs change. A rolling monthly contract removes that risk.
Some CRM providers charge per-support-incident or have slow response times. Acquaint includes unlimited support in the monthly price - accessible 9am-5:30pm by phone and email.
Built for how estate agents actually work - from the first enquiry to the completed transaction and beyond.
Acquaint handles the full estate agency workflow - contact management, property management, sales progression, lettings management, diary, and document production - for both sales and lettings in one system.
Real-time feed uploads to over 80 UK property portals and social media platforms. Set up once; every property you add automatically syncs to every portal on your list without manual intervention.
Acquaint's lettings accounting module manages landlord payments, rent collection, statement production and VAT reporting within the same platform as your property management - no separate bookkeeping system required.
Acquaint builds and hosts agency websites using its own CMS, with designs produced by experienced property website designers. Your portal-uploaded properties appear on your own website automatically.
Your full data is accessible on smartphone and tablet via the Acquaint Anywhere add-on - viewings, diary, contacts and property details available whether you are in the office or on the road.
Acquaint works for single-user independents and scales to multi-branch and franchise configurations without requiring a different platform as you grow.
Most agencies are up and running quickly. Here is what the path from initial discussion to live usage looks like.
Acquaint's team has migrated data from most competing CRM platforms. Your contacts, properties and lettings data transfer without starting from scratch - reducing the risk of switching.
Set up the portals you use. Acquaint's portal team connects your feeds and tests uploads before your go-live date.
Acquaint provides training as part of onboarding. Your team can be operational on the new system within days.
Sales, lettings, client accounting, portal uploads and website all go live simultaneously. There is no phased feature unlock - everything is available from day one.
Whenever your team needs help, the Acquaint support team is reachable by phone and email during business hours - included in your rolling monthly subscription.
AcquaintCRM is featured by Compare The PropTech as part of the Kerfuffle proptech partner programme. Members of Kerfuffle get a commercial conversation with their account manager in the loop before committing to anything with AcquaintCRM.
Standard commercial route
Off-the-shelf pricing
Your terms, reviewed before you sign
Commercial terms, onboarding timeline and scope are agreed per agency. Book a demo and AcquaintCRM will scope it with your Kerfuffle account manager in the conversation.
AcquaintCRM's full Kerfuffle profile has 3 verified agent reviews, integration list, awards history and case studies. Open in a new tab - your spot on this page is saved.
Already a Kerfuffle member? Write a review of AcquaintCRM ->
A focused walkthrough of AcquaintCRM's core capability, followed by live Q&A for estate agents and letting agents considering the platform.
Acquaint CRM is developed by Bright Logic Limited and provides estate and letting agencies with a comprehensive, integrated management platform. The system has been continuously developed since launch to cover the full breadth of estate agency operations, from contact management and portal uploads through to lettings accounting and agency websites.
Estate agents looking for independent insight on AcquaintCRM can find verified reviews, integration details and awards history on their Kerfuffle profile - the UK property industry's most trusted supplier review platform.
Full Kerfuffle profile for AcquaintCRM ->Want to talk through how this would work for your team?
Grab fifteen minutes with the Kerfuffle team. We will walk you through the member offer, answer your questions, and figure out the best fit for your agency.
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